Episodios

  • Payment Processing Solutions for Businesses with Jeff Maine

    Payment Processing Solutions for Businesses with Jeff Maine
    Oct 1 2024
    There are many details that demand mental energy. You’re likely focused on starting something new and how to bring your vision to life, but smaller tasks—like choosing the right payment processor for your business—can become overwhelming. With so many options, how can we stay focused while navigating these essential but exhausting decisions? In this episode, I have Jeff Maine, founder and CEO of Pay Proudly, a payment processing company. Jeff discusses the payment processing industry and how his company aims to provide a better experience for businesses. He emphasizes building relationships with customers based on transparency and trust, offering personalized solutions tailored to each client's needs rather than competing solely on price. --- Listen to the podcast here: Payment Processing Solutions for Businesses with Jeff Maine Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. Now, when it comes to a lot of the endeavors that we’re taking on, particularly starting businesses, there’s a lot to figure out and there’s a lot of things that we need to put mental energy into that we might not necessarily want to be thinking about because, likely, you’re thinking about what your passion is, you’re thinking about what you want to start, and thinking a bit about how you want to do it, but some of these nitty-gritty details, such as selecting a payment processor solution when there are so many out there, can be just a huge use of mental energy that you weren’t necessarily hoping to sign up for and I know how some of this decision fatigue around this and many other issues can cause people to lose their steam. So, today, I would like to introduce you to my guest, Jeff Maine, and he is the founder and CEO of a company that helps you figure out payment processing called Pay Proudly. --- Jeff, welcome to the program. Thanks so much for having me today, Stephen. Looking forward to talking about this fun subject of payment processing. Yeah, it’s just one of the many things that businesses need to think about. And so, to orient our audience here, what do payment processors do and why does nearly every business need a payment processor? The majority of businesses take the majority of their payments today through electronic payments so a lot of people go the Square routes. They go to big box shops, they go to their bank, sign up for credit card processing, but there’s a lot of small, independent sales organizations out there that have relationships with the big banks that this is what we focus on. This is our business. And so, obviously, when we were founding Pay Proudly, we – I’ve been in this business for 25 years and we’ve seen a lot of different things and I apologize to a lot of people for our industry. When I walk indoors, I apologize for a lot of what’s happened in our industry, and we can dive into some of that today, but there’s just a bad stigma around our industry. I tell people sometimes I feel like it’s that used car sales approach and there’s just a lot that goes on. And so one of the big differences that we’ve done in Pay Proudly is we want to know our customer and we want our customer to know us and we know we’re never going to grow as big as the big guys but we’re taking that extra step and the first part of our mission is all about clarity to our merchants. We really want them to understand payment processing and understand why they need to process or how they need to process and what kind of system they need to process on and really dive into it so that they feel more comfortable with making a decision that affects a big part of their business. So how we get paid is often overlooked but it shouldn’t be. So that’s what we’re doing. So what do most people do when they look for a payment processor? Say, the average person just starts a website where, I don’t know, just say you’re selling a basic service and needs to collect $100...
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    45 m
  • Lead Generation for Remodeling Contractors with Brooks Burnette

    Lead Generation for Remodeling Contractors with Brooks Burnette
    Sep 24 2024
    Remodeling is different from other home service businesses. It’s a special industry that needs its own strategies and approach for creating a marketing plan. While other service businesses need a lot of leads, remodelers don’t. How can remodelers create an effective marketing plan without needing so many leads? In this episode, I have Brooks Burnette, Founder of Remodel Reach Marketing. His company specializes in serving residential remodeling contractors. Brooks shares his strategies for working with contractors, generating and converting leads, and building effective websites. He also emphasizes the importance of listening to and understanding clients' needs. Tune in and learn more! --- Listen to the podcast here: Lead Generation for Remodeling Contractors with Brooks Burnette Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. Today, I want to talk to you about contracting, specifically remodeling contracting, but contracting in general is a kind of topic that’s gotten a little bit more attention lately. I know we just lived through a few decades where a lot of that type of work was looked down upon by some segments of the population, and now, amongst the new generation that’s seeing kind of a greater amount of security in that, there’s a renewed interest, as well as the clear impact that you see with your work right away as opposed to some of the jobs that a lot of people feel stuck in. But, of course, there’s a lot of considerations when contracting or starting any business that you need to get your business off the ground. An important one and a topic that I’ve covered before is also getting noticed, getting your business out there, getting it marketed. To talk about his business around remodeling contractors, how they get their digital marketing done, is the founder of Remodel Reach Marketing, Brooks Burnette. --- Brooks, welcome to the program. Hey, Stephen, thanks for having me. I appreciate it, man. Oh, well, thank you so much. And I like to start a lot of my episodes by getting people oriented. So we know you’re talking about Remodel Reach Marketing so you’re obviously not the contractor yourself, you’re the one handling the marketing for the contractor. Right, exactly. So we’re a full-service digital marketing agency for remodeling contractors. Typically, that’s just residential. There’s not very many remodeling contractors who are solely commercial versus residential, most of them are residential and those are the guys that we like to talk we like to target. The commercial, they typically have their own client base and they go to the same people over and over, like in one industry, like restaurants or like hotels and things like that so they typically don’t need a lot of help. But the residential guys, they’re the ones that we really go after. Now, when you talk about the residential versus the commercial, can we think of this as kind of similar to the difference between a B2B and a B2C play, where the commercial contractors or commercial remodelers are doing B2B and B2B is going to have a very different method of marketing than B2C, the residential, where you’re talking about the individual person who’s looking to do a remodel in their home? Yes, yes, absolutely. So, one thing that we find is B2C, there’s a few different strategies that really work well for them with lead generation and SEO and all those things that you kind of mentioned a little bit earlier, and the B2B, it’s pretty much all about relationships and just building relationships with those other industries and getting their name recognized within those industries, going to shows for those industries, like restaurants, again, for example, and just really focusing in on those individuals rather than trying to build their brand like a residential contractor would have to do in their local area. Now, that makes sense.
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    42 m
  • Bringing the Bible to Life Through Media with Craig Dehut

    Bringing the Bible to Life Through Media with Craig Dehut
    Sep 17 2024
    In today's digital age, the internet offers powerful platforms for sharing ideas and building connections. Whether through podcasts, social media , or online communities, these tools allow us to reach hearts and minds across the world. How can we use these platforms to make spiritual connections and conversations? In this episode, I have Craig Dehut, CEO and Co-Founder of Appian Media. He shares how he brings the Bible to the world, gathers support, and distinguishes between valuable input and distractions. He discusses his journey into biblical content creation and how the content is used to bring people together. Tune in and learn more! --- Listen to the podcast here: Bringing the Bible to Life Through Media with Craig Dehut Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. Today, I want to talk to you a little bit about connecting people with the content in the Bible. Now, as you know, in this show, I’m not telling you what to believe in or telling you what to think or anything like that, but the Bible has a lot of content that people need to resonate with and I think almost everyone should have some sort of a grounding in something bigger than themselves. My guest today, Craig Dehut, he is the COO and co-founder of Appian Media and a documentary filmmaker. --- Craig, welcome to the program. Hey, thanks for having me. Well, let’s start a little bit with your story. Where did you originate? Were you always interested in creating content and creating stories and also documentary filmmaking? Yeah. So, it took a variety of forms, but growing up, I really was always interested in stories. For a while, it took the form of just writing stories. I wanted to be a cartoonist there for a while, so I was interested in drawing and illustrations. But, eventually, about 13, 14 years old, someone let our family borrow a camcorder and so myself and my siblings went out into the backyard and would create all kinds of ridiculous things and I just kind of fell in love with the medium and decided to go to film school, graduated from there back in 2007, and, originally, that was supposed to be kind of major motion pictures, I wanted to write and direct feature films, but my career kind of took the form of working at television news and other forms where I got to document real stories, actually shoot interviews and follow news stories of real things that are happening, and, eventually, kind of fell in love with that format, that form of storytelling, and was able to combine that with my love for scripture, my love for the Bible, and put those two things together. So, at some point, you decided to go out on your own, or not on your own but be the co-founder of your own company. What prompted that particular move? Sure. So back in 2015, I was working at a video production company at the time, but also had recently met my, who’s now my co-founder, Stuart Peck, another Christian creative who had moved to the Indianapolis area, and he and I were just shooting the breeze, meeting over coffee and talking shop, talking about the industry, and talking about the things that we wish were out there, especially when it came to like Bible videos. We were finding things that were hard to watch. Some of them were just kind of hard to watch. They were not keeping the attention of the kids that we had in our Bible classes. And it was actually Stuart who kind of pitched the idea originally, was like, “Hey, what would it take for us to take a group of us over there, over to the lands of the Bible, and produce the content for ourselves, something that’s biblically accurate but also professionally produced?” ’It’s got to be packaged well so that people will actually want to watch it and we wanted to make it freely available.Share on X And so we did that by creating a not-for-profit called Appian Media. And we were able to, through donations,
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    45 m
  • Overcoming Failure to Find Success with Tim Shaffer

    Overcoming Failure to Find Success with Tim Shaffer
    Sep 11 2024
    Perseverance and staying true to core values are essential elements for any business to become successful. But along the way, difficult obstacles and failures are unavoidable. How can we turn these challenges into stepping stones for growth and improvement? In this episode, I have Tim Shaffer, Co-Founder and CEO of SearchTires. We discuss the importance of supporting local brick-and-mortar businesses and the model he created to help consumers find the best local prices on car tires. Tim shares how he learned from early mistakes to build a simple, user-friendly platform that solves a real consumer need. Tune in, and learn more! --- Listen to the podcast here: Overcoming Failure to Find Success with Tim Shaffer Welcome to Action’s Antidotes, your antidotes in the mindset that keeps you settling for less. One of the things I’ve alluded to in some of my past episodes is this idea of four barriers to success and when I talk about these four barriers, there’s other versions of it, I generally think of awareness, action, persistence, and then, of course, dealing with some kind of a setback or dealing with some kind of a failure often, people oftentimes have to readjust. My guest today is Tim Shaffer, he’s the founder and CEO of SearchTires and has a really interesting story about kind of implementing all of that to go after a specific niche, a specific corner of our business world that he feels really passionate about. --- Tim, welcome to the program. Thanks for having me, Stephen. Look forward to it. Definitely. Now, let’s start out with SearchTires. So, first, obviously, when I talk about this awareness action and then persistence or sacrifice and then failure, the first thing is awareness and action so what made you decide that you wanted to start a business on your own and then what made you decide that searching for tire prices was going to be the objective of your business? I come from a tire background. I worked in corporate America for 15 years in that background. Late 2009, I was in Colorado and I’ll never forget it, I was in a hot tub and I was skiing and another guy behind me was talking about Kayak because Kayak just came out and how he found flights on Kayak or something or something, and I’m thinking I’m in the tire business, why don’t we have something where people can look online, agnostically, at all the prices and then pick the place they want to go to? And so that’s how I came up with, so that was the awareness that we really need a tool like this because it helps people save money and more and more as the prices go up. The average price of tires is $700 a set and we save people an average of $180 a set of tires. So, I wanted to implement that even back then, but then the next step you’re talking to is the big step. I have the idea, how do I go do it? Because you’re afraid. It’s like, holy moly, this is a great idea, how do I overcome the fear of coming out of corporate America, which is a lot of work, but the stability is there, compared to on your own, so I inevitably built this kind of out in the background while I was working, and, in 2012, I went out on my own and started to – started on this project, I should say. Yeah. So, one of the interesting things that people often talk about is niching in businesses and one of the areas where I see this manifest a lot is, of course, when people talk about their target audience and a target audience like, okay, I’m here to serve, you can use traditional demographics or, increasingly, people use psychographics, but your niching seems to be less about who you’re selling to in the sense of I’m looking for people that have this psychographic experience, the person that, I don’t know, goes golfing and watches certain programs on TV and more the micro niche within the human experience in that you didn’t go and try to tackle, say, all auto parts or all transportation or something huge. You stuck with tires.
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    45 m
  • Achieve More by Doing Less with Dr. Jim Schleckser

    Achieve More by Doing Less with Dr. Jim Schleckser
    Sep 3 2024
    When we think of CEOs of companies, our initial assumption is that they are very busy people with no time available for socializing. Sometimes, we even wonder how they manage to spend time with their families, friends, and hobbies. But what if I told you that if you want to be a CEO, there is a way to avoid that lifestyle and still have a life outside of this endeavor? In this episode, I have Dr. Jim Schleckser, founder of the CEO Project. We discuss how to achieve work-life balance and effective leadership. He emphasizes the Theory of Constraints, time delegation, schedule control, and workplace autonomy. Tune in and optimize your time now! --- Listen to the podcast here: Achieve More by Doing Less with Dr. Jim Schleckser Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. Perhaps you’re out there thinking, “Okay, I want something more, maybe I wanna try to move up some levels at my organization or I wanna start something on my own and be the CEO of my own company,” but then you’re looking at other people who are high level CEOs or even other C-level and director-level executives and thinking, “I don’t wanna be this busy. I don’t want this lifestyle. I don’t want the lifestyle where I don’t have any time for my family, I don’t have any time for my hobbies, I don’t have any time to just relax and chill and enjoy myself,” and that can be a real daunting possibility here because you’re thinking yourself, “Okay, I still want to be in charge of my own destiny a little bit or I still want to be something more than just a cog in a machine so how do I get there without giving up my entire life and not having a life outside of this particular endeavor?” And that’s where my guest today, Jim Schleckser, who is the founder of The CEO Project, also a podcast host as well as a bestselling author who wrote the book Great CEOs Are Lazy comes into play here. --- Jim, welcome to the program. Thanks for having me, Stephen. I appreciate it. Well, thanks for hopping on because I’m sure this is on a lot of people’s minds, right? You know, an important person, whether it be rising to the top of the company you’re already a part of or starting your own company and once you get somewhere, you’re going to have a lot on your plate. What inspired you to start The CEO Project? A number of years ago, I was doing acquisitions. I worked for a corporate entity and one of our strategies for growth was to buy companies. And I remember these two founders that I was about to buy their company for, I think it was $6 million, I’m like, man, oh man, these guys are not as smart as me, they don’t work as hard, they’ve got four weeks of vacation every summer. I’m like, my gosh, I’m so much smarter than them, I go, wait a minute, I’m about to give them 6 million bucks and they get four weeks of vacation every year. I go, what’s wrong with this picture? And at that moment, I said, look, really, for the same level of talent, you get a very different, meaning better outcome in terms of lifestyle control, economic outcome, and so forth, by running your own business. And at that point, I said, okay, that is the path I’m on. That was a decade at least before I jumped out and started my own business. So you observed these guys start their own business and have way more autonomy over their lives and decided you want that. What did you experience when you first made that observation? Because you said there was some time of a gap between the two. Was there that similar anxiety of like, okay, how am I going to get there, that type of thing? I had a plan, maybe just there was another element that drove it. I was a member of CEO peer groups for a long time as I ran various companies so this is a mastermind group that helps you think through your problems. So I was a member of one and I saw that people that were founder, entrepreneurs and same profile, better time control,
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    Menos de 1 minuto
  • 2024 Annual Summit: Collaboration of Colorado Inclusive Economy and DEI Leadership Institute with Maria Putnam and Stephanie Knight

    2024 Annual Summit: Collaboration of Colorado Inclusive Economy and DEI Leadership Institute with Maria Putnam and Stephanie Knight
    Aug 27 2024
    Skills-based hiring and workforce diversity are important when it comes to performing workplaces. When we focus on hiring based on skills rather than just traditional qualifications, we open the door to a wider pool of talent. How can we make these practices more widespread in our workplaces? In this special episode, I’m joined by Maria Putnam of the DEI Leadership Institute and Stephanie Knight, the CEO of Colorado Inclusive Economy. We discussed the upcoming event on October 11 at the Hyatt Aurora, the 2024 Annual Summit. We talked about the event overview, partnerships, mission, and the progress and challenges in diversity, equity, and inclusion. Don’t miss the date—join us! See you there! --- Listen to the podcast here: 2024 Annual Summit: Collaboration of Colorado Inclusive Economy and DEI Leadership Institute with Maria Putnam and Stephanie Knight Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. As you probably know if you’ve listened to some of my other episodes, I’m based here in Denver, Colorado, and probably about half of my guests are in the area and I do like to promote events that are happening in person, especially events around the things that people around town are doing that they’re passionate about. As you know, Denver’s a city with a lot of passionate energy, a lot of people that are starting things up, a lot of people that are putting things together, a lot of people that are thinking through the world and how we can kind of even improve upon humanity, to get a little bit woo-woo and high level. One such event coming up in October, I believe in October 11th, is a partnership between Maria Putnam of the DEI Leadership Institute, who you probably already know from one of my earlier podcast episodes, and Stephanie Knight, the CEO of Colorado Inclusive Economy. --- Maria, Stephanie, welcome to the program. Thank you. Thank you. Yeah. Yeah, glad to be on. Well, let’s, let’s start out by talking about the event in October 11th. What are you putting on? What you were exposing to everyone? And what would people expect if someone might be interested in such an event? Yeah, well, the event is going to be in October 11, as you said. We’re going to be hosting this event at the Hyatt Aurora and we are expecting to have 350 people from all the industries. So, this is a really good event to go and to meet leaders, actually, who are really proactive and working in diversity, equity, and inclusion. I would just echo what Maria said, it’s going to be a wonderful event. It is on the 11th, it’s 8 AM to noon, and so, again, it’s going to be two distinct tracks of learning with two separate sessions each and we have engaged wonderful subject matter experts to lead these sessions. They’re highly topical and things that are on people’s mind, like diversity and AI, again, healthcare, inclusion, and scarcity. We’re also going to talk about some legal things, not too deep, but talk about with everything that’s happening in our larger world around diversity, equity, inclusion, how can companies stay the course and stay safe legally so it’ll be a lot for everyone. So excited to host with the DEI Leadership Institute and combine audiences. So we’re really excited about it. And what type of audience are you specifically looking to reach in this event? Is this the CEOs? Is this other leaders, division heads, more kind of small business entrepreneurs? Is there anyone in particular you’re looking to reach more with a lot of the advice that you have for these companies? I will say all together, you just said business owners, CEOs, students, people who’s actually doing the work of diversity, equity, and inclusion at whatever capacity they are. Yeah. It’s open to the public. Colorado Inclusive Economy is a membership organization so we engage C-suite leadership and their teammates and what we...
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    45 m
  • Revolutionizing Business with Cloud Transformation and AI with Ryan Pollyniak

    Revolutionizing Business with Cloud Transformation and AI with Ryan Pollyniak
    Aug 20 2024
    In this digital age, there is a lot of technological change. Whether you're looking to sell, deciding who to market to, determining how to market, or considering technological advances and employment, all of these challenges can have technological solutions. So, what can you do with all this technology? In this episode, I have Ryan Pollyniak, Cloud Transformation Executive at Western Computer. We talk about cloud transformation, cloud computing, and data management. Ryan emphasizes how important it is to select the right technology solutions that can accommodate future growth and align with a long-term strategic roadmap. Additionally, we discuss the impact of AI on employment and its usefulness during the interview process. Listen and explore cloud transformation now! --- Listen to the podcast here: Revolutionizing Business with Cloud Transformation and AI with Ryan Pollyniak Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. We live in an era where there’s a lot of technological change and a lot of technology to manage even without that change, and many of you out there are possibly looking at starting your own business and wondering, “What can I do with all this technology?” And it might even look daunting. It might even feel like another large task on top of everything else that you’re looking into, whether you’re looking into what product you want to sell, who you want to market to, how are you going to market, and what are you going to use. So, to help us sort through some of these technological solutions, technological advances, and technological change in employment, even, for those of you out there who are just looking at other employment options as well, I would like to introduce to you my guest today, Ryan Pollyniak, who is a Cloud Transformation Executive. --- Ryan, welcome to the program. Thanks, Stephen. Glad to be on. Well, thank you for joining and, first of all, take us through a day to day. What’s a normal activity for someone who’s a cloud transformation executive? As a lot of people are familiar with other types of executives but this particular one is very specific to our time, being that a lot of people are doing digital transformation and cloud transformations. Absolutely, and so if you ask my seven-year-old’s third grade class when she told them that I was a cloud transformation executive, they all think I’m a meteorologist now, which is not the case. Actually, working with companies, all different sizes of companies, small businesses all the way up to smaller enterprise level businesses, make that digital transformation, key buzzword you hear all the time, you just mentioned it, have their old, legacy, on-premise systems and siloed data into the modern cloud and there’s so many things that go along with that, from keeping your data secure to leveraging the future of AI and everything else. A lot of businesses are making that switch and then you’ve also got startups, of course, which are wanting to take the appropriate foundational steps as they create their initial business systems to make sure that they’re setting themselves up for the future. So, what I’m doing is typically strategizing with the leaders of these companies and pulling in teams of solution architects and project managers and consultants to kind of realize the vision that we set. So just to also orient our audience, in case anyone’s not familiar, like you mentioned, cloud is a term that makes people think of clouds in the air, and I think a lot of people when they put something on the cloud, even anything on their personal computers, probably think that their data just kind of floats around in the air the way the clouds do. So, what does the cloud actually mean? What is it? That’s a great question. There are several different iterations of that. In general, cloud is computing power servers that are not in the server on premise,
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  • Strategies to Get Noticed on Social Media with Wendy Pace

    Strategies to Get Noticed on Social Media with Wendy Pace
    Aug 13 2024
    When we offer services, one way to connect with our audience is through social media. The challenge is that while we want to reach a large number of people, there are important factors to consider. But how can you truly stand out in the crowded social media landscape? In this episode, I have Wendy Pace, Founder and Owner of PACE Setting Media. We talk about the importance of making content for a specific audience, and marketing strategies for businesses. We also discuss the limitations of algorithmic content creation and how social media algorithms work for content visibility. Learn how to stand out online! --- Listen to the podcast here: Strategies to Get Noticed on Social Media with Wendy Pace Welcome to Action’s Antidotes, your antidote to the mindset that keeps you settling for less. Today, I want to talk to you about a broader category of getting noticed. You produce a product, you produce a service, you produce an offering, even wanting to, say, get people together for some sort of a social endeavor. No matter what you’re trying to do, you have to find some way of getting noticed, and as you’re probably well aware of, over the last half a century and particularly even the last 20 years, the landscape of getting noticed has changed quite a bit, there’s a very different way of getting noticed now than it was during, say, the middle of the 20th century. There’s a lot of stuff that involves digital marketing and content creation that I’m here to talk with my guest today, Wendy Pace, the founder and owner of Pace Setting Media, about this endeavor and what getting noticed in the 21st century really looks like. --- Wendy, welcome to the program. Thank you. Thanks for having me. Starting on the topic of getting noticed and how much that has changed, what’s the number one thing that someone needs to think about, let’s say someone just finished building their product or finished outlining their service, outlining their offering, what’s the number one thing someone should be thinking on right now as far as getting noticed? Okay, so they’ve developed a product or a service, they need to be thinking about who is this for? What does my audience look like and where is my audience at? A lot of people just throw stuff at the wall and hope that it sticks and that’s not exactly the way it works in social media.Share on X If you’ve noticed or paid any attention to your social media feeds, your view of the world has gotten narrower and narrower because of the algorithms. So you really have to have a keen understanding of who your audience is so that you can tell Facebook, you can tell Google, you can tell them, “This is my audience,” and you can get some of that knowing what your hashtag should be, knowing what the lifestyle of your audience is, there are other ways of getting around what Facebook used to, and back in the day, when I started, you could pick your household, right? You’d be like, “I want two-income, I want four kids, I want the dog, I want the cat, I want the white picket fence. I want it in this zip code,” and you could really kind of hand pick who got to see your stuff. Now, you have to be a lot more creative. You need to think about, okay, say it’s a car decaling or car mats, you make custom car mats. Well, you need to think about who’s that lifestyle? Who’s going to be that car person? What are the things they’re going to be interested in? What are the most common job titles they might have? Because you can’t pick all of them. And then what’s the income around base, what kind of generalized income would you be in? And that is where your key audience members are. So, first and foremost, figure out who you’re selling this service to, what do they do, what does their life look like, so that you can pick the right pain points to get into their feeds. And while we’re talking about who your audience is, who you’re selling to,
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    45 m