• Advocating Product Value through Founder-led Sales

  • Aug 9 2024
  • Duración: 12 m
  • Podcast

Advocating Product Value through Founder-led Sales

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  • Resumen

  • Bethany Stachenfeld, Co-Founder & CEO of Sendspark, shapes her company's revenue pipeline by championing their vision across various platforms, emphasizing the ‘why’ behind their brand. In the challenging landscape of 2023, Bethany learned the importance of demonstrating tangible value to customers, avoiding being seen as a “nice-to-have”, and leading Sendspark to focus on enhancing their product and messaging.

    • About the Pioneer > 00:27
    • Biggest Challenge > 02:02
    • Looking Forward > 03:55
    • 100 Pennies > 06:00
    • Final Thoughts > 10:00

    View the 100 Pennies Game: Click Here!

    Follow Bethany Stachenfeld on LinkedIn

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    About this Pioneer

    Bethany Stachenfeld is co-founder & CEO of Sendspark. Prior to founding Sendspark, Bethany was Head of Marketing for 2 B2B SaaS Startups: Filestack and VidGrid. Bethany is deeply involved in the startup community, and has been part of Venture for America, 500 Startups, OnDeck, and the Stage2 Accelerator (Catalyst). Bethany lives in New York City where she enjoys acroyoga, hydroponic gardening, and practicing martial arts (fun fact: Bethany is a 3rd degree black belt in Isshinryu Karate).
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