Inga Finneke is the Marketing Director at Codal, which specializes in cutting-edge, data-driven strategies and solutions for enterprise brands and technology providers. With over a decade of experience in event management, branding, product marketing, and PR, Inga has a track record of designing strategic marketing programs and spearheading initiatives that boost demand and forge sustained partnerships in the tech industry. Her dynamic leadership has fueled data-driven strategies and innovative solutions to accelerate growth at Codal. A proponent of “controlled chaos,” she thrives in the fast-paced consulting environment, leading a marketing team across three continents.

In the latest episode of the Tailwind Marketing Podcast, we sit down with Inga Finneke, Marketing Director at Codal, to talk about thriving in the fast-paced world of marketing agencies. Inga shares how she balances the "controlled chaos" of agency life, fostering creativity while driving growth. She dives into the importance of collaboration between marketing, sales, and partnerships to ensure lead generation and revenue goals are met. Inga also explains why in-person teamwork is still critical for success in today’s hybrid work environment.