Ready for a Masterclass in SEO and content creation? Today's guest is Glen Allsopp, founder of Detailed.com, the SEO Blueprint course, and gaps.com.

Glen is an absolute beast when it comes to his content output, and his thorough data studies are shared widely in and out of the SEO world when he publishes them. He also does $40 website audits that sell out immediately when they're open to the public.

Glen, who is notoriously private, doesn't normally do podcasts and he never speaks at conferences. That's why this episode of Ahrefs Podcast is audio only.

But one thing Glen isn't shy about is sharing his vast SEO and business wisdom with the world. In this episode, you'll learn:

(0:00) Intro

(01:45) Maintaining Privacy

(8:49) How does Glen make money

(10:41) What he focuses on

(17:03) What his team looks like

(23:47) Not scaling his agency

(28:01) What he gets out of his $40 audits

(34:29) Creating the Detailed SEO extension

(39:47) What to pay workers

(42:10) The evolution of Detailed

(47:12) Detailed research

(54:12) Promoting Detailed content

(1:00:10) How Glen approaches ideas

(1:06:07) iPhone link building

(1:10:17) Building relationships

(1:15:00) Super pixels

(1:26:10) How Glen stays organized

(1:31:25) The current state of SEO

(1:42:56) Gaps

(1:50:30) Who Glen looks up to

(1:52:56) Media companies

_________________________________________________

If you enjoyed this episode, please subscribe!

Where to find Glen:

X: https://x.com/ViperChill

LinkedIn: https://www.linkedin.com/in/glen-allsopp-63084025/

Website: https://detailed.com/

SEO Blueprint: https://seoblueprint.com/

Gaps: https://gaps.com/

Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/

X: @timsoulo

Website: https://www.timsoulo.com/

________________________________________________

Referenced in the episode:

$40 website audits: https://detailed.com/audit/ Blog Tyrant: https://www.blogtyrant.com/SEO META in 1 Click: https://chromewebstore.google.com/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhcBloggerJet: https://bloggerjet.com/Copyblogger: https://copyblogger.com/ProBlogger: https://problogger.com/Darren Rowse: https://darrenrowse.com/How 16 Companies are Dominating the World’s Google Search Results (2024 Edition): https://detailed.com/google-control/ TechRadar: https://www.techradar.com/pro/could-google-be-using-reddit-to-revive-an-ancient-failed-project-60000-redditors-may-well-be-mturking-for-google-answers-20TechCrunch: https://techcrunch.com/2024/03/05/amazons-new-rufus-chatbot-isnt-bad-but-it-isnt-great-either/Mark Rofe (@iamrofe): https://x.com/iamrofeSiege Media: https://www.siegemedia.com/ Ross Hudgens: https://x.com/RossHudgensPomodoro technique: https://en.wikipedia.org/wiki/Pomodoro_TechniqueSeeking Alpha: https://seekingalpha.com/Retro Dodo: https://retrododo.com/Brian Morrissey: https://x.com/bmorrisseyThe Rebooting: https://www.therebooting.com/Neil Vogel: https://www.linkedin.com/in/neilvogel/Joshua Hardwick: https://x.com/joshuachardwick

How do you take a company from pre-launch to millions in ARR through marketing? Andus Purde, founder of Outfunnel, a sales and marketing workflow platform, has done it twice. Andrus shares his insights on how he took sales CRM and pipeline management software Pipedrive from 0 to 70K paying customers in just a few years and what he did to repeat his success with his new venture. As well spilling which specific tactics worked for him, he also shares whether he thinks they would still work in 2024 and where he thinks the future of marketing is heading. In this episode, you'll learn: (O:00) Intro (06:03) Joining Pipedrive (11:20) Launching on AppSumo as a marketing tactic (17:03) Early marketing strategies at Pipedrive (24:00) When should companies start investing in SEO? (27:55) Experience vs confidence (29:57) Are marketing titles important? (36:56) Growth strategies as Pipedrive expanded (39:28) Emerging platforms for marketers and developers (43:59) Software review platforms as a marketing strategy (49:03) Creative marketing and taking risks (54:11) Marketing analytics and attribution (1:02:09) Does creativity in marketing decrease with scale? (1:07:14) What does Outfunnel do? (1:21:25) Ideas are worthless. It's the team that matters. _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Andrus: X: https://x.com/andruspurde LinkedIn: https://www.linkedin.com/in/andruspurde/ Website: https://purde.net/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: Outfunnel: https://outfunnel.com/ Purde.net Kair Käsper: https://www.linkedin.com/in/kair/ Klaus: https://www.klausapp.com/ Zendesk: https://www.zendesk.com Klaus acquisition: https://www.klausapp.com/blog/a-message-from-the-founders/ Pipedrive: https://www.pipedrive.com/ Skype: https://www.skype.com/ Google Chrome Web Store: https://chromewebstore.google.com/ Capterra: https://www.capterra.com/ TrustRadius: https://www.trustradius.com/ G2: https://www.g2.com/ Appsumo: https://appsumo.com/ Product Hunt: https://www.producthunt.com/ HubSpot: https://www.hubspot.com/ Convertkit: https://convertkit.com/ Mailchimp: https://mailchimp.com/ Little Red Book of Gambling Wisdom: https://www.amazon.com/Little-Book-Gambling-Wisdom-Books/dp/1616083921

If you're trying to grow your brand, you might be majorly missing out if you haven't looked into digital PR.

In this episode, Alex Nigmatulin, co-founder of PRNEWS.io shares what people get wrong with digital PR and how you can use it to your advantage.

Rather than bringing up vague concepts, Alex drills in on specific examples of how his clients have managed to drum up significant interest (including TV coverage!) through simple, effective strategies.

You'll learn:

(0:00) Intro (1:46) Sponsored content vs buying links (4:39) The cost of sponsored placements (6:33) Avoiding Google penalties (9:53) How AI has affected digital PR (12:32) Creating newsworthy stories (16:49) Finding websites for sponsored placements (21:03) How PRNEWS.io stays fresh (26:01) How links work with sponsored placements (30:03) Do sponsored links move the needle (34:16) Tracking sponsored content results (38:00) The REAL purpose of press releases (47:11) Additional PRNEWS.io services (50:00) Creating your own news (53:14) How Ahrefs could use PRNEWS.io (1:03:03) Where PRNEWS.io is heading (1:09:32) How does PRNEWS.io market itself _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Alex Nigmatulin: LinkedIn: https://www.linkedin.com/in/nigmatulin/ Website: https://www.aleydasolis.com/en Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: B2Blogger : https://b2blogger.com/ Ann Smarty: https://www.seosmarty.com/ iForum (Ukrainian conference): https://2023.iforum.ua/en/ Ryan Holiday: https://ryanholiday.net Trust Me, I'm Lying: https://ryanholiday.net/trust-me-im-lying-confessions-of-a-media-manipulator/ Muck Rack: https://muckrack.com Roxhill Media: https://roxhillmedia.com/

Ahrefs Evolve: https://ahrefs.com/events/evolve2024-singapore