Ready for a Masterclass in SEO and content creation? Today's guest is Glen Allsopp, founder of Detailed.com, the SEO Blueprint course, and gaps.com.

Glen is an absolute beast when it comes to his content output, and his thorough data studies are shared widely in and out of the SEO world when he publishes them. He also does $40 website audits that sell out immediately when they're open to the public.

Glen, who is notoriously private, doesn't normally do podcasts and he never speaks at conferences. That's why this episode of Ahrefs Podcast is audio only.

But one thing Glen isn't shy about is sharing his vast SEO and business wisdom with the world. In this episode, you'll learn:

(0:00) Intro

(01:45) Maintaining Privacy

(8:49) How does Glen make money

(10:41) What he focuses on

(17:03) What his team looks like

(23:47) Not scaling his agency

(28:01) What he gets out of his $40 audits

(34:29) Creating the Detailed SEO extension

(39:47) What to pay workers

(42:10) The evolution of Detailed

(47:12) Detailed research

(54:12) Promoting Detailed content

(1:00:10) How Glen approaches ideas

(1:06:07) iPhone link building

(1:10:17) Building relationships

(1:15:00) Super pixels

(1:26:10) How Glen stays organized

(1:31:25) The current state of SEO

(1:42:56) Gaps

(1:50:30) Who Glen looks up to

(1:52:56) Media companies

_________________________________________________

If you enjoyed this episode, please subscribe!

Where to find Glen:

X: https://x.com/ViperChill

LinkedIn: https://www.linkedin.com/in/glen-allsopp-63084025/

Website: https://detailed.com/

SEO Blueprint: https://seoblueprint.com/

Gaps: https://gaps.com/

Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/

X: @timsoulo

Website: https://www.timsoulo.com/

________________________________________________

Referenced in the episode:

$40 website audits: https://detailed.com/audit/ Blog Tyrant: https://www.blogtyrant.com/SEO META in 1 Click: https://chromewebstore.google.com/detail/seo-meta-in-1-click/bjogjfinolnhfhkbipphpdlldadpnmhcBloggerJet: https://bloggerjet.com/Copyblogger: https://copyblogger.com/ProBlogger: https://problogger.com/Darren Rowse: https://darrenrowse.com/How 16 Companies are Dominating the World’s Google Search Results (2024 Edition): https://detailed.com/google-control/ TechRadar: https://www.techradar.com/pro/could-google-be-using-reddit-to-revive-an-ancient-failed-project-60000-redditors-may-well-be-mturking-for-google-answers-20TechCrunch: https://techcrunch.com/2024/03/05/amazons-new-rufus-chatbot-isnt-bad-but-it-isnt-great-either/Mark Rofe (@iamrofe): https://x.com/iamrofeSiege Media: https://www.siegemedia.com/ Ross Hudgens: https://x.com/RossHudgensPomodoro technique: https://en.wikipedia.org/wiki/Pomodoro_TechniqueSeeking Alpha: https://seekingalpha.com/Retro Dodo: https://retrododo.com/Brian Morrissey: https://x.com/bmorrisseyThe Rebooting: https://www.therebooting.com/Neil Vogel: https://www.linkedin.com/in/neilvogel/Joshua Hardwick: https://x.com/joshuachardwick

How do you take a company from pre-launch to millions in ARR through marketing? Andus Purde, founder of Outfunnel, a sales and marketing workflow platform, has done it twice. Andrus shares his insights on how he took sales CRM and pipeline management software Pipedrive from 0 to 70K paying customers in just a few years and what he did to repeat his success with his new venture. As well spilling which specific tactics worked for him, he also shares whether he thinks they would still work in 2024 and where he thinks the future of marketing is heading. In this episode, you'll learn: (O:00) Intro (06:03) Joining Pipedrive (11:20) Launching on AppSumo as a marketing tactic (17:03) Early marketing strategies at Pipedrive (24:00) When should companies start investing in SEO? (27:55) Experience vs confidence (29:57) Are marketing titles important? (36:56) Growth strategies as Pipedrive expanded (39:28) Emerging platforms for marketers and developers (43:59) Software review platforms as a marketing strategy (49:03) Creative marketing and taking risks (54:11) Marketing analytics and attribution (1:02:09) Does creativity in marketing decrease with scale? (1:07:14) What does Outfunnel do? (1:21:25) Ideas are worthless. It's the team that matters. _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Andrus: X: https://x.com/andruspurde LinkedIn: https://www.linkedin.com/in/andruspurde/ Website: https://purde.net/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: Outfunnel: https://outfunnel.com/ Purde.net Kair Käsper: https://www.linkedin.com/in/kair/ Klaus: https://www.klausapp.com/ Zendesk: https://www.zendesk.com Klaus acquisition: https://www.klausapp.com/blog/a-message-from-the-founders/ Pipedrive: https://www.pipedrive.com/ Skype: https://www.skype.com/ Google Chrome Web Store: https://chromewebstore.google.com/ Capterra: https://www.capterra.com/ TrustRadius: https://www.trustradius.com/ G2: https://www.g2.com/ Appsumo: https://appsumo.com/ Product Hunt: https://www.producthunt.com/ HubSpot: https://www.hubspot.com/ Convertkit: https://convertkit.com/ Mailchimp: https://mailchimp.com/ Little Red Book of Gambling Wisdom: https://www.amazon.com/Little-Book-Gambling-Wisdom-Books/dp/1616083921

If you're trying to grow your brand, you might be majorly missing out if you haven't looked into digital PR.

In this episode, Alex Nigmatulin, co-founder of PRNEWS.io shares what people get wrong with digital PR and how you can use it to your advantage.

Rather than bringing up vague concepts, Alex drills in on specific examples of how his clients have managed to drum up significant interest (including TV coverage!) through simple, effective strategies.

You'll learn:

(0:00) Intro (1:46) Sponsored content vs buying links (4:39) The cost of sponsored placements (6:33) Avoiding Google penalties (9:53) How AI has affected digital PR (12:32) Creating newsworthy stories (16:49) Finding websites for sponsored placements (21:03) How PRNEWS.io stays fresh (26:01) How links work with sponsored placements (30:03) Do sponsored links move the needle (34:16) Tracking sponsored content results (38:00) The REAL purpose of press releases (47:11) Additional PRNEWS.io services (50:00) Creating your own news (53:14) How Ahrefs could use PRNEWS.io (1:03:03) Where PRNEWS.io is heading (1:09:32) How does PRNEWS.io market itself _________________________________________________ If you enjoyed this episode, please subscribe! Where to find Alex Nigmatulin: LinkedIn: https://www.linkedin.com/in/nigmatulin/ Website: https://www.aleydasolis.com/en Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ ________________________________________________ Referenced in the episode: B2Blogger : https://b2blogger.com/ Ann Smarty: https://www.seosmarty.com/ iForum (Ukrainian conference): https://2023.iforum.ua/en/ Ryan Holiday: https://ryanholiday.net Trust Me, I'm Lying: https://ryanholiday.net/trust-me-im-lying-confessions-of-a-media-manipulator/ Muck Rack: https://muckrack.com Roxhill Media: https://roxhillmedia.com/

Ahrefs Evolve: https://ahrefs.com/events/evolve2024-singapore

What are the SEO experts focusing on right now? @CrawlingMondaysbyAleyda is one of the most analytical, intuitive SEO specialists out there today. She’s the founder of Orainti, a world-leading boutique SEO consultancy, and has one of the biggest audiences in this space. If you want to know what SEO tactics are actually worth your time, Aleyda is the person to ask. We talked about what SEO tests she’s been running with her clients, what people get wrong about backlinking, how to harness AI effectively, and so much more. There is something for everyone in this conversation! (0:00) Intro (1:26) How Aleyda runs her SEO consultancy (7:07) How Aleyda manages her SEO clients (10:15) What does Aleyda test with her clients? (13:48) What tools can you use for SEO testing? (18:24) What SEO tests should well established companies be doing? (21:53) SEO strategies for startups (25:50) How to execute SEO without damaging other areas of the company (28:41) How to use backlinking effectively (36:18) How to actually use AI to your advantage (44:16) How to improve the FAQs on your website using AI (49:20) How to use AI without Google flagging you (52:30) How Google indexes content (54:45) What is an optmised page? (57:45) The need to be different (don't be lazy!) (1:03:49) Sites Aleyda recommends (1:06:37) Personal branding and community building If you enjoyed this episode, please subscribe! Where to find Aleyda Solis: LinkedIn: https://www.linkedin.com/in/aleyda X: @aleyda Website: https://www.aleydasolis.com/en Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/

So you want to build a community around your business. What’s the secret to doing this effectively in 2024? Whether you're using social media, email marketing, SEO, or online spaces, there is an art to nurturing a self-sustaining community. And if you crack the code, this is a great opportunity to add more profit to your business. Today we’re breaking down exactly how to do this with help from SEO and community building expert Gael Breton. Co-Founder of Authority Hacker, Gael has worked for the likes of Macy's, Expedia and 99 Designs helping them to make their websites more profitable. He brings plenty of actionable knowledge to the table in today’s masterclass. 0:00 – Intro 1:27 – The state of the SEO community 5:17 – Community as a product vs community as an add on 7:00 – Passive vs active content consumption 7:38 – Community recommendations for SEO and marketing 8:33 – How search intent is changing on Google 10:30 – Effective methods for charging for courses 16:19 – Using affiliates to promote your services 16:45 – The changing landscape of content 23:22 – How to engage with your community 24:54 – Giving credit to your community 26:37 – The importance of using your own product 29:11 – The Google updates you need to know 31:51 – Google is rewarding forums 32:23 – Who is beating current Google trends? 34:02 – Spam problems on Google 35:56 – What websites are suffering? 38:15 – Get background info for your website 38:48 – Does Google punish those who don’t deserve it? 41:52 – How to understand topical authority 46:27 – Quick tricks to improve your SEO ranking 52:38 – Prioritise your website’s mobile version 54:41 – What tools help with SEO? 57:01 – Don’t look for tricks, focus on your business model Where to find Gael Breton: LinkedIn: https://www.linkedin.com/in/gael-breton-78305118 X: @GaelBreton Website: https://www.authorityhacker.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/

What does it take to build a successful company to $600K as an indie hacker? Jon Yongfook Cockle says successful founders need to have resiliance. Jon Yongfook would know. In addition to attempting the well-known Indie Hackers challenge 12 Startups in 12 Months, he also went through 20-30 failed projects before striking the right product-market fit with Bannerbear, an image generation software. In this episode of Ahrefs Podcast, Jon Yongfook lays out: (0:00) Introduction (01:33) The state of the Indie Hackers community (03:19) Doing the 12 startups in 12 months challenge (09:24) Coming up with the idea for Bannerbear (14:06) Bannerbear design (17:02) Marketing week/coding week (19:44) Building in public (30:48) The current Bannerbear marketing strategy (34:18) Building free tools (41:04) Creating vs and alternatives pages (45:24) Modern growth hacking (48:53) Building and using ChatGPT wrappers (55:03) Using AI in marketing (56:37) Posting spicy takes on Twitter Where to find Jon Yongfook: X: https://x.com/yongfook Website: https://www.yongfook.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: https://x.com/timsoulo Website: https://www.timsoulo.com/ Referenced: Bannerbear: https://www.bannerbear.com/ Indie Hackers: https://www.indiehackers.com/ Pieter Levels: https://x.com/levelsio Danny Postma: https://x.com/dannypostmaa Ahrefs Backlink Checker: https://ahrefs.com/backlink-checker

JH Scherck is a growth consultant known for his expertise in developing effective content strategies for SaaS companies. He previously worked for companies like WP Engine and Docsend before striking out on his own with his SEO and content strategy agency, Growth Plays. JH is a wealth of knowledge about B2B marketing strategies, audience development, and SEO. Check out the full podcast to learn more about: (00:00) Introduction (01:47) Early career mistakes (11:34) Why targeting zero-volume keywords makes zero sense (15:54) How to market a product with no search demand (20:08) Owned vs earned media (26:46) Brand vs personal brand for social media (37:25) What is a community and how do you build one? (42:58) Why should you attend industry events? (51:07) Facilitating connections at events (55:39) When is marketing attribution useful? (01:11:31) Why AI will encourage uniqueness in marketing Where to find JH: LinkedIn: https://www.linkedin.com/in/jhtscherck/ X: https://x.com/JHTScherck Website: https://growthplays.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: https://x.com/timsoulo Website: https://www.timsoulo.com/ Referenced: Docsend: https://www.docsend.com/ WP Engine: https://wpengine.com/ Salesforce: Marc Benioff: https://x.com/benioff Drift: https://www.drift.com/ Dave Gerhardt: https://www.linkedin.com/in/davegerhardt/ Alex Poulos: https://www.linkedin.com/in/poulos/ MozCon: https://moz.com/mozcon Rand Fishkin: https://www.linkedin.com/in/randfishkin/ Sparktoro article (Provable Marketing Attribution Is a Boondoggle): https://sparktoro.com/blog/provable-marketing-attribution-is-a-boondoggle-trust-your-gut-instead/ Orbit: https://orbit.love/ Orbit model of community: https://orbit.love/model Olivier Pomel (CEO of DataDog): https://www.linkedin.com/in/olivierpomel/ Mattermark: https://mattermark.com/ Danielle Morill: https://www.linkedin.com/in/daniellemorrill/ Patrick Stox: https://www.linkedin.com/in/patrickstox/ https://x.com/patrickstox Joshua Hardwick: https://x.com/JoshuaCHardwick Ryan Law: https://www.linkedin.com/in/thinkingslow/ https://x.com/thinking_slow Jason Cohen (WP Engine): https://x.com/asmartbear Ross Hudgens: https://www.linkedin.com/in/rosshudgens/ Wil Reynolds: https://www.linkedin.com/in/wilreynolds/ Hubspot: https://www.hubspot.com/ PubCon: https://www.pubcon.com/ Dmitry Gerasymenko: https://x.com/botsbreeder

Guillaume Moubeche is the dynamic and energetic co-founder and CEO of Lempire, a suite of SaaS tools for marketers, developers, sales teams, and designers. Guillaume launched his company in 2018 and just 3.5 years later, it was already valued at $150M. In this episode, we dig into the tactics he used to catapult his company into $20M ARR in such a short time. In this episode, we cover: (00:00) Introduction (04:13) The Myth of Product-Led Growth (10:08) Customer Acquisition and Inbound vs Outbound (20:06) How Trust Fuels Growth (23:50) Challenges to Community Building (30:32) Writing the $150M Secret (35:51) Turning down venture capitalist money for publicity (43:41) Current Lemlist Marketing Tactics (45:59) Getting Banned from LinkedIn (49:55) Why Marketing Attribution and Branded Traffic Are BS (1:01:00) The Secret to Making Great Hires (1:07:29) Mentorship and Networking Where to find Guillaume: LinkedIn: https://www.linkedin.com/in/profit-led-growth/ Website: https://www.lempire.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: https://x.com/timsoulo Website: https://www.timsoulo.com/