Align & Amplify

De: Kristin Richards
  • Resumen

  • You may be wondering… how do I start my own online business? Can I really quit my 9-5 job and travel the world? How do I successfully create my brand identity and website layout? How do I convert my website visitors into paying clients? How can I get my traffic to my website? How do I stand out in a saturated market? How do I brand myself on social media? Okay… enough with the business talk. Life is about more than work people! Welcome to the Align & Amplify Podcast where your host Kristin Richards will be answering all of these brand strategy and marketing questions, but also the personal stuff too! Like how to finally start taking action in your life, and how to take charge of your own feelings and thoughts. Think of it like a fun life and career cocktail - where business hacks and insights meet mindset work and life coaching. It’s time to start dreaming big and then putting in the work to make it a reality. Let’s start creating your own dream destiny now. Kristin Richards is also the owner of Girlboss Designer, a branding and website design business serving women entrepreneurs. To learn more visit https://girlbossdesigner.com
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Episodios
  • Turning Down Clients
    Oct 1 2024
    In the early stages of running our business we tend to take on pretty much any client coming our way. We're excited to be getting clients, making money, and gaining experience after going out on a limb to launch a business of our own. THEN - we may find ourselves being a little more discerning about who you take on as a client. You may have narrowed down your niche further after discovering what you really want your focus to be. You may have noticed patterns in certain types of clients who you don't enjoy working with as much. You may have discovered a type of client you LOVE working with and want more of! You may have started to fill up your schedule and just don't have the open availability you used to have. You may not be feeling quite as "desperate", for lack of a better word, to book just anyone (or tolerate working with just anyone!) This is when the time comes for you to consider passing on a client who is not the right fit - and sending them elsewhere. In this episode, I want to walk you through a few scenarios where you may want to consider doing just that - turning down clients. I personally have experiences ALL of these in my years in business and am here to offer some advice and guidance as you navigate these kind of decisions in the future. In all of these cases, there may be times when you make an exception and still decide to take that client on - which is totally fine! As long as it feels right and in integrity for you - and doesn't feel like you're committing out of pressure or obligation. Those types of business partnerships rarely go well.
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    44 m
  • How to Make Your Website More User Friendly
    Sep 24 2024
    Having a user-friendly website is crucial because it directly impacts how visitors perceive and interact with your site. When a website is easy to use, visitors are more likely to stay longer, explore more pages, and complete desired actions such as making a purchase or signing up for a newsletter. A user-friendly website enhances the overall user experience, making it enjoyable and efficient for visitors to find the information they need. Being "user friendly" means that your website is intuitive, accessible, and efficient. Here are some key aspects:

    In this episode, Kristin discusses how to make your website more user-friendly. She provides tips on streamlining pages and navigation, having clear messaging and call-to-actions, ensuring a mobile-friendly design, and using legible fonts and color layering.

    Key Takeaways:

    • Streamline your website's pages and navigation to avoid confusion and help visitors find what they need.
    • Ensure clear messaging and call-to-actions to guide visitors and encourage them to take desired actions.
    • Make sure your website is mobile-friendly and optimized for a pleasant user experience on mobile devices.
    • Choose legible fonts and use color layering with enough contrast to ensure readability.

    Interested in improving the user experience of your website?

    Visit https://inflowdesignco.com/ to learn more about our design services and to shop our website templates!

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    18 m
  • Getting Back to Marketing When You've Been MIA + Personal Updates!
    Aug 19 2024

    Ever take a break from marketing and social media for your business and DREAD starting to post again? You may wonder, what do I even say... what will people think... am I irrelevant now?!

    No matter if you've been MIA for a week, a few weeks, or a few months - it can feel so much harder to get back into it when you've had a break!

    I am going through this exact situation right now and in this episode I take you through the behind the scenes of WHY I've been MIA (the personal side of things!) + offer you some helpful tips and mindset shifts to help you kickstart your marketing again with less resistance.

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    32 m

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