Connect with Joel here:

⁠https://www.instagram.com/coach.joel.burgess/⁠

⁠https://www.linkedin.com/in/coachjoelburgess/⁠

⁠https://www.youtube.com/@coach.joel.burgess⁠

Key takeaways:

• Every business is a pyramid scheme to some degree, with someone at the top creating the most value.
• There are ethical and unethical pyramid schemes, and it's important to distinguish between them.
• The business coaching industry is highly saturated and requires high-quality marketing and nuanced approaches.
• Business coaches make money because they are passionate about business and can have a greater impact in that field.
• Sell your audience what they want and give them what they need to meet their needs and grow your business.
• Approach business with a beginner's mindset and drop skepticism to learn and apply universal marketing truths.

Sound bites:
"Am I running a pyramid scheme? Yes. And no."
"Marketing truths are true for any market."
"If I could help one coach, they could then go and help a hundred."

Time stamps:
00:00 Understanding Pyramid Schemes and Business Coaching
03:46 The Journey from Mindset Coach to Business Coach
07:21 Challenges and Misconceptions in the Business Coaching Industry
10:13 The Importance of Understanding the Market and Meeting the Audience
11:12 Sell What They Want, Give Them What They Need