Connect with Chris here:

⁠https://www.instagram.com/itsmechris_brown/⁠

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Personal growth starts with telling the truth and being willing to sit in discomfort.
• Conflict can be an opportunity for growth and learning, but it's important to find a balance between love and challenge.
• Coaches need to be willing to call out the truth and challenge their clients, even if it may lead to discomfort or potential loss.
• Over-delivering can stem from a fear of abandonment or rejection, and it's important to set boundaries and not take on too much responsibility for clients' results.
• Being seen can be both a deep desire and a challenge, and it's important to navigate the shadows and find a balance between self-criticism and self-acceptance.
• The quote 'I'd rather be a warrior in a garden than a gardener in a war' represents the desire to embody strength and love in everyday life. Skill development in martial arts involves using less energy and strength as one becomes more skilled.
• Balance between action and stillness is important in achieving success and fulfillment.
• Relaxation and clarity are essential for effective decision-making and problem-solving.
• Fear and motivation can drive behavior, but it is important to shift to inspiration and creation as fuel sources.
• Money is easier to make than to keep, and self-worth is closely linked to one's ability to attract and hold onto money.
• Healing oneself is necessary in order to effectively help and heal others.

Sound bites:

"It really forced me to look at every piece of myself that was contributing to the separation."

"Fitting in is absence of true belonging."

"The trigger is the wound. The response is the level of healing that you hold."

"Yeah, it's profound."

"You use less energy and less strength."

"We try to warrior our way through life."

Time stamps:

00:00 Introduction and Life-Changing Experiences

03:25 The Power of Truth-Telling and Personal Growth

08:03 Navigating Conflict and Setting Boundaries

14:51 The Balance Between Over-Delivering and Boundaries

22:03 Embodying Strength and Vulnerability

26:12 The Challenges of Perfectionism and the Desire to be Seen

30:53 The Wisdom of Martial Arts: Balance and Energy Conversion

31:41 The Art of Skill Development and Energy Management

34:49 The Interplay Between Strength and Relaxation

37:33 The Depth of Relaxation and Focus

41:12 Exploring the Source of Actions and Desires

51:12 Money and Self-Worth

56:46 Healing Oneself to Heal Others

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Flow in business comes from discipline, surrender, and systems.
• The five systems needed to grow a coaching business are: productivity, client creation, client management, marketing plan, and delegation.
• A productivity system includes setting values, vision, goals, and designing a trademark week.
• A client creation engine involves building a funnel and implementing growth, content, lead gen, and lead nurture strategies.
• A client management system includes onboarding forms, tracking client progress, and using AI tools for coaching sessions.
• A marketing plan focuses on creating cohesion, supply-demand tension, and themes for content and offers.
• Delegation is crucial for scaling a coaching business, and hiring a virtual assistant can help with tasks and systems.
• Implementing these systems can lead to growth and success in a coaching business.

Sound bites:

"Flow comes from discipline plus surrender plus systems."

"Life is a series of short sprints, not a marathon."

"Distraction kills more businesses than competition."

Time stamps:

00:00 The Power of Discipline, Surrender, and Systems in Business

02:57 The Five Systems for Growing a Coaching Business

08:43 Creating Cohesion and Supply-Demand Tension

15:06 Streamlining Business Operations with a Virtual Assistant

18:26 Effortless Growth and Enjoyment in Running a Coaching Business

Connect with Joel here:

⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠

⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠

⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠

Key takeaways:

• Cash flow solves most business problems and retention solves most cash flow problems.
• Having a long-term vision for clients is crucial for retaining them.
• Serving clients instead of just pleasing them leads to better coaching and deeper relationships.
• Personal growth and continuous improvement are essential for becoming a coach that clients want to stay with.
• Improving the quality of thinking and content helps retain clients and position oneself as a thought leader.
• Building a product pyramid ecosystem with one-on-one coaching, online training, and community creates multiple revenue streams and enhances client retention.
• Helping clients become better thinkers and leaders fosters their growth and loyalty.
• By following these eight steps, coaches can retain clients, experience deep fulfillment, and build a sustainable coaching business.

Sound bites:

"Cash flow solves most business problems and retention solves most cash flow problems."

"Having a long-term vision for clients is crucial for retaining them."

"Serving often actually means saying the uncomfortable, it often actually means triggering our clients and challenging them."

Time stamps:

00:00 Introduction: The Importance of Retaining Clients

02:04 Chapter 1: Creating a Long-Term Vision for Client Retention

04:56 Chapter 2: Serving vs. Pleasing: The Art of Effective Coaching

09:18 Chapter 3: Building Retention with a Multi-Year Vision

16:10 Chapter 4: The Netflix Model: Keeping Clients Engaged

17:40 Chapter 5: Becoming a Curator of Information for Client Retention

18:06 Chapter 6: Helping Clients Become Better Thinkers and Leaders

20:00 Chapter 7: Building a Product Pyramid Ecosystem for Retention