Join Dots Oyebolu in conversation with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk.* Dusty shares his extensive experience and insights into supporting business strategies with performance marketing. He discusses Autodesk's holistic approach to marketing across multiple industries, the transition to a subscription model, and the importance of audience-centric go-to-market strategies. Dusty also delves into the significance of thought leadership and the role of digital transformation in enhancing customer engagement and sustainability.

Key Takeaways:

(04:15) Thought leadership is critical for inspiring customer action.

(07:12) Engagement with internal and external thought leaders.

(11:20) Impact of Autodesk’s State of Design & Make report on strategic decisions.

(14:16) Employee involvement and excitement about the report.

(18:54) Launch strategies and collaboration with Bloomberg.

(24:22) The importance of earning audience attention.

(34:11) Balancing customer needs with business goals.

(37:10) The critical role of SEO in content strategy.

Resources Mentioned:

Autodesk Website | https://www.autodesk.com/

Dusty DiMercurio | LinkedIn: https://www.linkedin.com/in/dustydimercurio/

Procore Technologies | LinkedIn: https://www.linkedin.com/company/procore-technologies/

Insightful Links:

https://business.adobe.com/blog/basics/marketing-strategy

https://info.mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-this

https://www.gartner.com/en/marketing/topics/marketing-strategy

Thanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.

*Since recording the interview, Dusty DiMercurio has moved to Procore Technologies where he is Senior Director, Head of Portfolio Marketing.

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