In this episode of “Analogous Analysis”, we dive deep into the dynamic world of freelancing in graphic design. Join us as we dissect the complexities of this interesting career path, delving into the freedom, challenges, and opportunities that come with being your own boss in the design profession.

Matt Castledine - Nuke Creative:
Matt has run his own creative consultancy business since the early 2000's. He works alongside other industry professionals on everything communications based; websites, UX/UI, mobile, print and direct mail as well as everything else in between. He is multi skilled and has learnt his trade and built his business from nothing to the vast number of clients he now has on his books.

Our expert panel of graphic designers who have successfully navigated the freelancing terrain discusses personal experiences and offers insights into the art of self-employment. They talk about the benefits of freelancing, such as the freedom to choose tasks, set your own schedule, and work from anywhere in the world. They do, however, shed light on the obligations that come with it, from customer relationship management to financial management and self-promotion.

Pricing is one of the most important parts of freelancing in graphic design. Choosing how much to charge for your creative work can be a difficult challenge. Our panellists discuss the different aspects that influence price decisions, such as project complexity and scope, as well as your level of experience and market demand. They offer useful advice on developing fair and competitive pricing arrangements that benefit both you and your clients.

This episode is a gold mine of tips for ambitious graphic design artists thinking about freelancing or those who are currently on their independent journey.

Analogous Analysis - Pricing Your Time and Expertise offers valuable insights and actionable advice to help you thrive in this exciting and ever-changing field, whether you're a seasoned freelance graphic designer looking to refine your pricing strategy or a newcomer contemplating the freelancing route, this is the right podcast for you.

Make sure to check out our last two episodes, “Tracing the Pathways to a Design Career” and “Presenting and pitching an idea or a concept to a client” to learn more about graphic design, and get great insights from industry experts.

If you want to start a career in graphic design, our courses can help you!  

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Welcome to the second episode of Analogous Analysis "Presenting and pitching an idea or a concept to a client", hosted by the British Academy of Graphic Design. Here's a quick introduction of our special guests, Matt and Rich.

Matt Castledine - Nuke Creative:
Matt has run his own creative consultancy business since the early 2000's. He works alongside other industry professionals on everything communications based; websites, UX/UI, mobile, print and direct mail as well as everything else in between. He is multi skilled and has learnt his trade and built his business from nothing to the vast number of clients he now has on his books.

Rich Page - UmeToys:
Richard has been in the industry since even before it was classed as 'graphic design'. He is an extremely creative individual with experience in multi facetted design areas. He now not only draws, designs, sculpts and sells his own pieces but also still works on numerous graphic design jobs. He has been and continues to be the main designer on the Guinness Book of Records series, laying out the whole of the book from front to back and setting it up ready to print . Since first being printed in 1955 the annual record book has become one of the biggest selling copyright titles of all time, selling 120million copies to date.

Meet Chris - Pine Design Studio, the dynamic graphic design studio's creative power. Chris went on a mission to build a location where design meets purpose, with an uncompromising commitment to innovation and perfection. His firm is more than just a design studio; it serves as a beacon for charities, schools, and ethical groups looking to increase their effect through appealing images.

Chris believes in storylines that spark dialogue, designs that resound, and graphics that are more than simply a feast for the eyes, and he is driven by an earnest enthusiasm for creativity, ethics, and seamless communication. The drive to alter the destinies of his clients, their audiences, or even entire industries is at the heart of his business mentality.

But Chris's approach is about more than just design; it's about comprehension. He understands the importance of developing meaningful, long-term connections with clients. For Chris, each collaboration is an opportunity to go deeper into an organization's culture, grasp the subtleties of their audience, and celebrate their unique tales via design.

As we go deeper into the craft's complexities, our panellists offer their personal experiences and insights on what it truly means to be a graphic designer in today's fast-paced world.

Analogous Analysis delves deep into the nuanced world of graphic design presentations and pitches. Whether you're a seasoned designer or just breaking into the industry, our podcast offers invaluable insights to help you articulate your concepts compellingly and win over even the toughest clients.  With guest interviews and real-life examples, we explore the art of effective communication and the science of persuasion. Make sure to listen to the podacast as we decode the anatomy of a pitch and discover strategies to elevate your presentations to the next level.

Tune in and be inspired by the art of visual storytelling, and begin on your own design Journey!

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Welcome to the first episode of Analogous Analysis, hosted by the British Academy of Graphic Design. In this first chapter, we set out on an exciting trip to discover the essence of graphic design and its enormous influence on our visual world. Join us as our lead tutor Sam Baker and graphic designers, Matt Castledine and Rich Page, delve into the art of visual storytelling and discover the keys to producing intriguing and emotive designs. Here's a quick introduction of our special guests, Matt and Rich.

Matt Castledine - Nuke Creative:
Matt has run his own creative consultancy business since the early 2000's. He works alongside other industry professionals on everything communications based; websites, UX/UI, mobile, print and direct mail as well as everything else in between. He is multi skilled and has learnt his trade and built his business from nothing to the vast number of clients he now has on his books.

Rich Page - UmeToys:
Richard has been in the industry since even before it was classed as 'graphic design'. He is an extremely creative individual with experience in multi facetted design areas. He now not only draws, designs, sculpts and sells his own pieces but also still works on numerous graphic design jobs. He has been and continues to be the main designer on the Guinness Book of Records series, laying out the whole of the book from front to back and setting it up ready to print . Since first being printed in 1955 the annual record book has become one of the biggest selling copyright titles of all time, selling 120million copies to date.

As we go deeper into the craft's complexities, our panellists offer their personal experiences and insights on what it truly means to be a graphic designer in today's fast-paced world. 

Throughout the episode, we discuss the difficulties that ambitious graphic designers encounter, as well as practical suggestions on improving creative talents and building a distinct design voice. Our panellists provide vital advice on how to stay inspired, manage a portfolio, and leverage technology to stay ahead of the curve in this ever-changing sector.

So, whether you're a potential graphic design student looking for advice or a design fan hungry for knowledge, come along to this enthralling edition of Analogous Analysis. Immerse yourself in the realm of graphic design as we celebrate its rich past, investigate its current potential, and look forward to the exciting future that awaits those who dare to use the power of creativity and design.

Tune in and be inspired by the art of visual storytelling and begin on your own design odyssey!

Start your graphic design journey with our courses! 

Find us on:

• Our Website
• Facebook
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• LinkedIn
• Twitter
• YouTube