Join John Eitel as he explores Canva's impressive transition from a product-led growth (PLG) model to a robust enterprise-level powerhouse. In this deep dive, we'll uncover how Canva adapted its strategies to scale up, focusing on signal-based selling to enhance B2B engagements. Discover the tactics that propelled Canva's growth, and learn how these approaches can be applied to your business to drive success.

Whether you're a startup enthusiast, a B2B marketer, or a sales professional, this video offers valuable insights into evolving business models and maximizing customer interactions through targeted selling strategies.

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Ever wondered how an engineer transforms into a sales leader? Join us as Mike Molinet, Co-Founder of Branch and Thena, shares his incredible journey from coding in the trenches to spearheading go-to-market strategies in 2024. In this candid conversation, Mike dives deep into the challenges and triumphs of founder-led sales, offering invaluable insights for entrepreneurs and tech enthusiasts alike. Whether you're an engineer curious about the business side or a founder looking to sharpen your sales approach, this video is packed with real-world advice and inspiration. Don't miss out on Mike's firsthand experiences and tips to navigate the evolving landscape of tech sales!

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📩 Feedback & Contact:
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🎙️ About the Channel:
Our channel is dedicated to uncovering the stories of entrepreneurs who are changing the game. From tech innovators to wellness pioneers, we bring you the insights and behind-the-scenes looks at the journeys of today's top founders.

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Kyle Lacy dives into the tried-and-true tactics that still get results and explains why AI SDRs (Sales Development Reps) aren't quite ready to replace the human touch just yet. Whether you're a marketer or a sales pro, this video will give you practical insights you can start using today. Don't miss out on the strategies that actually work!

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🤝 Production Partner: https://bio.link/ytorbit

🎙️ About the Channel:
Our channel is dedicated to uncovering the stories of entrepreneurs who are changing the game. From tech innovators to wellness pioneers, we bring you the insights and behind-the-scenes looks at the journeys of today's top founders.

🔔 Hit the bell icon to stay updated with our latest content and dive into the world of entrepreneurship with us! 🔔