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Today we delve into the world of format changes in radio shows and how long to test them, comparing the trial durations with TV shows. We discuss the ins and outs of running podcast ads and the complexities of measuring their effectiveness.
From sharing anecdotes about failed experiments like the ill-fated jingle to recounting the successes of artists like Justin Timberlake, Marky Wahlberg, and members of boy bands who ventured into acting, we explore the intersection of luck, money, and hard work in achieving success. We also spotlight useful podcast tools like PodPage and Ecamm, and debate the future of platforms like StreamYard amid recent acquisitions and staff layoffs.
We touch on the importance of calls to action in your episodes, strategies for engaging your audience on YouTube, and the impact of AI on podcast production. Plus, you'll hear about notable episodes from other popular podcasts and listener experiences with starting their own shows. So, strap in and get ready for insights, advice, and a few laughs along the way as Dave and Jim guide you through another insightful episode of "Ask the Podcast Coach."
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Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key!
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