The first 180 days at a new job are critical for long-term success, especially for high-level executives like CMOs at large B2B enterprises. In this short period, new CMOs must build trust with colleagues and partners, prove their problem-solving abilities, identify and address marketing gaps, effectively land new target accounts, and align with the company’s brand image.

Frida Ahrenby, CMO at Rillion is joining us to share her insights and experiences on starting strong as a new CMO in the B2B space, reflecting on her first six months in the role. She will discuss strategies, challenges, and key takeaways for success in the first months of CMO life.

Follow Frida Ahrenby on LinkedIn: https://www.linkedin.com/in/frida-ahrenby%F0%9F%A7%9A%F0%9F%8F%BB-215353/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

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Multi-threading may be the game-changer you need to engage multiple stakeholders and close deals successfully. Krysten Conner, an AE mentor with experience at Salesforce, Tableau, and Outreach, joined us for a session on multi-threading in sales and marketing.

Discover Krysten’s multi-threading strategies to conquer complex deals.

Follow Krysten Conner on LinkedIn: https://www.linkedin.com/in/krystenconner/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

B2B positioning is the art and science of defining how a business's product or service stands out in a competitive market.

We are sitting down with Anthony Pierri, co-founder of Fletch PMM to dive deep into the world of B2B positioning and explore the strategies that can make or break a B2B company's market presence.

The Good: We will discover the winning tactics that have helped companies achieve industry leadership.

The Bad: Learn about companies' common pitfalls and mistakes. From unclear messaging to targeting the wrong audience. Where companies go wrong and how to avoid these costly errors.

The Ugly: The horror stories of B2B positioning gone terribly wrong.

Follow Anthony on LinkedIn: https://www.linkedin.com/in/anthonypierri/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join Our Community on Slack: Dreamdata Community

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io