• B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg

  • Jun 12 2024
  • Duración: 50 m
  • Podcast

B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg Por arte de portada

B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg

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  • Resumen

  • Listeners of have shown me time and again that you want more B2B content, so in this episode I'm joined again by the Les and Peter of B2B, Jon Lombardo and Peter Weinberg (previously of the LinkedIn B2B Institute). We discuss why B2B marketing departments need to put their focus on building brands rather than talking about product features, why distinctive assets continue to be an essential part of any brand, and we find out what the B2B boys will be doing now they've left LinkedIn.

    Find out more about Jon & Peter's new company here:
    https://www.evidenza.ai/

    Timestamps

    00:00 - Start
    00:49 - The Les and Peter of B2B
    02:34 - The biggest B2B revelations
    03:52 - Is B2B really different to B2C?
    06:28 - Determining buying cycles
    08:25 - The brand building opportunity in B2B
    20:05 - Why B2B companies need to create fluent devices
    30:48 - Why Jon and Peter left LinkedIn to start a new company
    33:37 - What does Evidenza do
    38:19 - Why AI-powered market research is going to be revolutionary
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