Episodios

  • 11 | How Do Features and Benefits Differ?

    11 | How Do Features and Benefits Differ?
    Aug 12 2024
    Michael Crosa and Elaine Zambos discuss how businesses can find and connect with the right clients. Elaine explains that people buy things to solve problems, not just for their features. For example, people buy light bulbs because they need light, not just because the bulb has cool features. They also talk about how salespeople should focus on solving problems for their clients. Michael and Elaine share some fun moments and end with a dad joke. Tune in to learn more! **** This episode was made possible by Superpower Strategies and Beth McClary-Wolford, helping businesses increase revenue by showing them how to find the right clients, connect with them, and love on 'em real good. A good referral would be a business owner with zero to ten salespeople who is frustrated by stagnant revenue growth. Find out how Superpower Strategies and Beth can help you by scheduling a free consultation. It’s as simple as visiting https://superpowerstrategies.com/ **** Honorary sponsor for this episode is Be The Change Youth Initiative, a BNI-member non profit empowering youth and reducing suicide rates by engaging them in community transformation. A good referral for Be The Change Youth Initiative would be businesses and community organizations who are passionate about community involvement and supporting younger generations. Learn more and get involved at https://bethechangeyi.com/ **** BNI Southeast Tennessee does not collect money from members beyond membership dues. Sponsorships are managed by Chattanooga Podcast Studios and used to pay for production costs.
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    6 m
  • 10 | Specific is Terrific... But Why?

    10 | Specific is Terrific... But Why?
    Aug 5 2024
    Michael Crosa and Elaine Zambos talk about why it's important to be specific when asking for business referrals. They use a fun example of ordering coffee at Starbucks to show how being clear helps. They explain that knowing exactly what you want and asking for it can lead to better business connections. The episode also gives tips on how to make better referral requests and why being prepared and specific is helpful in business networking. **** Thank you to our sponsor, Webive Digital Marketing! This episode of the BNI Southeast Tennessee podcast is brought to you by Webive Digital Marketing. Do you need more calls and sales? Anton, America, and Donnie at Webive are the experts in Local SEO, Google Business Optimization, and Web Design. An ideal referral for Webive would be businesses that are ready to take their online visibility to the next level. **** This podcast is created by Chattanooga Podcast Studios. To learn how we can help represent your business through podcasting, contact us at https://chattpod.com/ **** BNI Southeast Tennessee does not collect money from members beyond membership dues. Sponsorships are managed by Chattanooga Podcast Studios and used to pay for production costs.
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    12 m
  • 09 | What Makes A Good Referral?

    09 | What Makes A Good Referral?
    Jul 29 2024
    Michael Crosa and Elaine Zambos delve into the nuances of what constitutes a good referral. They discuss the importance of building genuine relationships and the pitfalls of superficial social media tags. Elaine emphasizes the value of personal introductions and setting up meetings to increase the chances of successful business engagements. The episode also highlights the Be the Change Youth Initiative, a nonprofit focused on empowering youth and reducing suicide rates. Tune in for practical tips on enhancing your referral game and fostering meaningful connections. **** To learn more about BNI and find a chapter meeting near you, head over to https://bnisetn.com **** Honorary sponsor for this episode is Be The Change Youth Initiative, a BNI-member non profit empowering youth and reducing suicide rates by engaging them in community transformation. A good referral for Be The Change Youth Initiative would be businesses and community organizations who are passionate about community involvement and supporting younger generations. Learn more and get involved at https://bethechangeyi.com/ **** This podcast is created by Chattanooga Podcast Studios. To learn how we can help represent your business through podcasting, contact us at https://chattpod.com/ **** BNI Southeast Tennessee does not collect money from members beyond membership dues. Sponsorships are managed by Chattanooga Podcast Studios and used to pay for production costs.
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    9 m
  • 08 | How Do Marketing and Advertising Differ?

    08 | How Do Marketing and Advertising Differ?
    Jul 22 2024
    Michael Crosa and Elaine Zambos explore the differences between marketing and advertising. Elaine clarifies common misconceptions, illustrating how advertising drives action while marketing shapes perception and supports sales. Through relatable examples, they highlight the importance of aligning both strategies to ensure business success. The episode wraps up with practical advice on asking for the sale and a light-hearted dad joke from Michael. Tune in to gain valuable insights for your business. **** To learn more about BNI and find a chapter meeting near you, head over to https://bnisetn.com **** This podcast is created by Chattanooga Podcast Studios. To learn how we can help represent your business through podcasting, contact us at https://chattpod.com/ **** BNI Southeast Tennessee does not collect money from members beyond membership dues. Sponsorships are managed by Chattanooga Podcast Studios and used to pay for production costs.
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    7 m
  • 07 | Why Strategy is Easy but Execution Hard?

    07 | Why Strategy is Easy but Execution Hard?
    Jul 15 2024
    Michael Crosa and Elaine Zambos delve into the challenges of executing strategies effectively. Elaine shares insights from Chris McChesney's book, "The Four Disciplines of Execution," emphasizing the significance of setting wildly important goals (WIGs), focusing on lead indicators, maintaining a scorecard, and establishing a cadence of accountability. Their discussion highlights practical steps for achieving both business and personal goals, making this episode essential for anyone looking to turn their strategic plans into reality. **** To learn more about BNI and find a chapter meeting near you, head over to https://bnisetn.com **** This episode was made possible by Superpower Strategies and Beth McClary-Wolford, helping businesses increase revenue by showing them how to find the right clients, connect with them, and love on 'em real good. A good referral would be a business owner with zero to ten salespeople who is frustrated by stagnant revenue growth. Find out how Superpower Strategies and Beth can help you by scheduling a free consultation. It’s as simple as visiting https://superpowerstrategies.com/ **** This podcast is created by Chattanooga Podcast Studios. To learn how we can help represent your business through podcasting, contact us at https://chattpod.com/ **** BNI Southeast Tennessee does not collect money from members beyond membership dues. Sponsorships are managed by Chattanooga Podcast Studios and used to pay for production costs.
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    9 m
  • 06 | Are You Farming Or Hunting?

    06 | Are You Farming Or Hunting?
    Jul 8 2024
    Michael Crosa and Elaine Zambos discuss the concept of Givers Gain and the importance of farming over hunting in business networking. Elaine explains how building long-term relationships and cultivating a supportive community can lead to sustained success, rather than seeking immediate, transactional gains. They share insights from Dr. Ivan Misner's book, including a story about a Nebraska corn farmer who shares his best seeds with neighbors to ensure mutual success. The episode emphasizes the value of helping others to achieve collective growth and prosperity within the BNI community. **** To learn more about BNI and find a chapter meeting near you, head over to https://bnisetn.com **** Thank you to our sponsor, Webive Digital Marketing! This episode of the BNI Southeast Tennessee podcast is brought to you by Webive Digital Marketing. Do you need more calls and sales? Anton, America, and Donnie at Webive are the experts in Local SEO, Google Business Optimization, and Web Design. An ideal referral for Webive would be businesses that are ready to take their online visibility to the next level. Find out more here: https://www.webive.com/ **** Honorary sponsor for this episode is Be The Change Youth Initiative, a BNI-member non profit empowering youth and reducing suicide rates by engaging them in community transformation. A good referral for Be The Change Youth Initiative would be businesses and community organizations who are passionate about community involvement and supporting younger generations. Learn more and get involved at https://bethechangeyi.com/ **** This podcast is created by Chattanooga Podcast Studios. To learn how we can help represent your business through podcasting, contact us at https://chattpod.com/ **** BNI Southeast Tennessee does not collect money from members beyond membership dues. Sponsorships are managed by Chattanooga Podcast Studios and used to pay for production costs.
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    9 m
  • 05 | How Do You Make Success a Habit?

    05 | How Do You Make Success a Habit?
    May 20 2024
    In this entertaining episode, BNI Southeast Tennessee Director Elaine Zambos reveals her secret to achieving success - turn it into a game! Join Elaine and host Michael Crosa as they discuss gamifying your business goals. Did you think success just happens to other people? Think again! As Elaine shares, success is a habit formed through consistent daily actions. Her brilliant hack? Break down big yearly objectives into bite-sized weekly and daily "quests." Create a scorecard for vital tasks like networking, lead generation, etc. Then treat it like a video game, racking up points for completed missions. Elaine even rewards her high scores, like unlocking a new pair of cowboy boots (who knew she was such a boot fan?!). Michael proves he's a true pardner by donning cowboy kicks every Friday. Maybe Elaine will inspire you to make every day Boot Day if it helps you bullseye your business objectives! Tune in for more of Elaine's motivating insights and Michael's charming Southernisms. You'll walk away with fresh inspiration to start viewing your entrepreneurial journey as an epic adventure game. Level up! Elaine Zambos is the director of BNI Southeast Tennessee. Find your local chapter at bni.com Michael Crosa is the owner of Chattanooga Podcast Studios. Find out how he can help with your podcast at chattpod.com
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    4 m
  • 04 | Are You Getting Real With Your Business?

    04 | Are You Getting Real With Your Business?
    May 13 2024
    BNI Southeast Tennessee Director Elaine Zambos challenges host Michael Crosa to get real about his big business vision and goals. Too often, entrepreneurs get caught up in the daily grind without lifting their eyes to their "pipe dream" - that audacious, life-changing goal. Elaine shares an inspiring story about a BNI member who scored a life-changing contract cleaning the massive RCA Dome in Indianapolis simply by vocally declaring his big ask. His ambition paid off when a visitor's uncle turned out to be the maintenance supervisor! The key takeaway? Don't let scarcity thinking or fear of dreaming too big hold you back. Elaine insists every entrepreneur has the power to manifest a legacy-defining win, but only if you get radically real with yourself about your ultimate target. Michael gets vulnerable by revealing his own "big ask" - landing a major company like Blue Cross Blue Shield as a podcast client. He recognizes the huge potential in repurposing corporations' FAQs and resources into engaging audio shows. You'll leave this episode fired up to dig deep, identify your grandest goal, and start actively putting it out to the universe. Because as Elaine and Michael demonstrate, realizing your biggest dreams starts with getting real! Elaine Zambos is the director of BNI Southeast Tennessee. Find your local chapter at bni.com Michael Crosa is the owner of Chattanooga Podcast Studios. Find out how he can help with your podcast at chattpod.com
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    7 m