Episodios

  • How One Surgeon Thinks Differently About Growth — Frederick G. Weniger, MD (Ep. 343)

    How One Surgeon Thinks Differently About Growth — Frederick G. Weniger, MD (Ep. 343)
    Jan 2 2026
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Frederick Weniger, MD, explains how he, for one, as a surgeon, thinks differently about growth in his Hilton Head cosmetic practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How One Surgeon Thinks Differently About Growth Today, the "Beauty and the Biz" podcast features Dr. Weniger. Notably, he is a board-certified plastic surgeon with an MBA. Currently, he practices in Hilton Head, South Carolina. Instead of chasing trends, Dr. Weniger approaches growth differently. Rather than reacting to industry noise, he focuses on long-term thinking. More importantly, he emphasizes deliberate and measured decision-making. Additionally, he challenges assumptions that often go unquestioned. Specifically, he examines choices many surgeons never slow down enough to consider.
    Más Menos
    48 m
  • A Smarter Way to Think About Growth in 2026 — Catherine Maley, MBA (Ep. 342)

    A Smarter Way to Think About Growth in 2026 — Catherine Maley, MBA (Ep. 342)
    Dec 27 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Catherine Maley, MBA talks about a much smarter way to think about growth in 2026 for your cosmetic practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. A Smarter Way to Think About Growth in 2026 — A new year perspective on what to stop tolerating — and what to fix now. Happy New Year! Firstly, most surgeons start the year thinking about what they want more of in 2026: More consults More booked surgery More predictability Less chaos Secondly, that focus is normal. However, the latest "Beauty and the Biz" podcast takes a different approach. Moreover, it is inspired by Charlie Munger, Warren Buffett's longtime partner, and one of the most quietly effective thinkers of our time. Interestingly, most people don't realize Munger was the strategic mind behind the scenes. Consequently, his thinking profoundly influenced Buffett and Berkshire Hathaway's extraordinary success. For example, one of Munger's simple principles is: "Invert. Always invert." Instead, instead of asking, "What should I add?" ask this question: "What is quietly holding me back? How do I stop it?" Additionally, in this "Beauty and the Biz" episode, we explore how this approach applies directly to cosmetic practices. Specifically, it is relevant for lead conversion. Importantly, many practices don't fail because of talent, marketing, or effort. Rather, they struggle because they tolerate: First, accepting inconsistent revenues as normal Second, leads being "handled" but not converted Third, inconsistent follow-up processes Fourth, good staff drifting without feedback Furthermore, a common — and costly — example is the patient coordinator role. Notably, conversion is rarely intuitive. Also, it is rarely trained or managed properly. Consequently, left alone, even good coordinators drift. Instead, with structure, they thrive. In fact, in the podcast, you'll learn: First, why "being nice" isn't enough to convert cosmetic consults Second, how uncertainty — not price — kills decisions Third, what happens when coordinators are trained and held accountable Fourth, why fixing a few silent breakdowns often does more than adding new strategies Finally, if you're planning for a smoother, more predictable 2026, this "Beauty and the Biz" episode is a conversation worth listening to. Moreover, enrollment in the "Converting Academy" closes this week! Additionally, when you enroll by then, you receive three high-value bonuses. These include coordinator compensation plans, follow-up frameworks, and the hiring blueprint — all at no extra cost. Ultimately, if improving conversion consistency is on your "Fix '26" list, join the "Converting Academy" now.
    Más Menos
    9 m
  • Why Converting Consults Feels Harder Now — Catherine Maley, MBA (Ep. 341)

    Why Converting Consults Feels Harder Now — Catherine Maley, MBA (Ep. 341)
    Dec 19 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Catherine Maley, MBA, author and renowned cosmetic practice business coach, explains why converting consults feels harder now. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Why Converting Consults Feels Harder Now Across cosmetic practices nationwide, one pattern keeps showing up. Instead, surgeons are not struggling because they lack leads. Rather, they are struggling because patients hesitate longer. Consequently, decisions are delayed. Ultimately, patients quietly fall out of the pipeline. Meanwhile, most practices misdiagnose the problem. Often, they assume it is pricing. Alternatively, they blame competition. Sometimes, they point to marketing changes. Frequently, they cite "today's patient." Afterward, after 25 years of training hundreds of patient coordinators, the cause is clear. Additionally, I have reviewed real conversion data. Importantly, what is breaking conversions today is not clinical skill. Likewise, it is not lead volume. Instead, it is the emotional gap inside the consultation process. Fundamentally, cosmetic patients decide emotionally first. Then, they justify logically later. When, when no one bridges that emotional gap, hesitation appears. Typically, it sounds like, "I need to think about it." That's why that is exactly what I unpack in my newest "Beauty and the Biz" podcast episode, "Why converting consults feels harder now." Specifically, in this episode, I explain: First, why cosmetic conversions feel harder than they used toNext, how the patient coordinator role has quietly changedAdditionally, the most common blind spots in modern consultationsThen, why even good coordinators still miss bookingsFinally, what high-performing practices are doing differently heading into 2026 In short, if you are seeing schedule inconsistency, this will resonate. Likewise, if follow-through feels weak, it will land. Similarly, if patients need more certainty than they used to, this episode will feel familiar. P.S. Most patient coordinators have never been professionally trained to guide emotional decisions with confidence. Therefore, that gap is exactly why I created The Converting Academy. 2026 enrollment with extra bonuses is now open.
    Más Menos
    11 m
  • How 2 Young Surgeons Built Silicon Valley Practice — with Dominick Gadaleta, MD (Ep. 340)

    How 2 Young Surgeons Built Silicon Valley Practice — with Dominick Gadaleta, MD (Ep. 340)
    Dec 12 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Dominick Gadaleta, MD, tells his journey on how 2 young cosmetic surgeons built their Silicon Valley practice. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How 2 Young Surgeons Built Silicon Valley Practice Specifically, this week, "Beauty and the Biz" features Dr. Dominick Gadaleta. Additionally, he is a board-certified facial plastic and reconstructive surgeon and co-founder of OG Aesthetics in Menlo Park, California. Moreover, this is the heart of Silicon Valley, where Facebook and other tech giants are located.
    Más Menos
    48 m
  • From Struggling to Booked Out in Beverly Hills — with Justin Yovino, MD (Ep. 339)

    From Struggling to Booked Out in Beverly Hills — with Justin Yovino, MD (Ep. 339)
    Dec 5 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Justin Yovino, MD, talks about his journey from struggling under employment to opening his booked out surgical practice in Beverly Hills. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. From Struggling to Booked Out in Beverly Hills Indeed, some surgeons build a practice. However, a few build a brand. Then, you meet someone who builds both. And, they do it by working differently from day one. This week's episode on "From Struggling to Booked Out in Beverly Hills" on "Beauty and the Biz," I interviewed Dr. Justin Yovino. Additionally, he is a board-certified plastic surgeon. Moreover, he is the founder of Ideal Face & Body in Beverly Hills. However, his path was anything but traditional. In fact, his early career looked nothing like his current success.
    Más Menos
    1 h y 3 m
  • Carving Out a Referral Facelift Practice — with Raymond Lee, MD (Ep. 338)

    Carving Out a Referral Facelift Practice — with Raymond Lee, MD (Ep. 338)
    Nov 26 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Raymond Lee, MD, shares his experience in carving out a referral facelift practice in competitive Newport Beach, California. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. Carving Out a Referral Facelift Practice Specifically, this week's episode of "Beauty and the Biz" highlights Carving out a Referral Facelift Practice with Dr. Raymond Lee. Additionally, he is a facial plastic surgeon in ultra-competitive Newport Beach. Furthermore, he explains how he built one of the most efficient and referral-driven facelift practices in Southern California. Initially, Dr. Lee did not start with industry connections, a known brand or an established patient base. Instead, he was told it would be "impossible" for a facial plastic surgeon to stand out in such a saturated region. Nevertheless, he went on to: Ultimately perform more than 3,000 facelifts using local or IV sedationGradually sublease a single room, then expand into three full suites and eventually his own ASCConsistently build a loyal team that stays with him for four to six years or moreSuccessfully create a recognizable brand ("Faceology MD") and secure both the trademark and the domainPrimarily grow through word-of-mouth referrals and surgical excellence rather than paid ads
    Más Menos
    51 m
  • From Fellowship to Two OR Suites — with Heather Levites, MD (Ep. 337)

    From Fellowship to Two OR Suites — with Heather Levites, MD (Ep. 337)
    Nov 21 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Heather Levites, MD, shares her journey from cosmetic surgery fellowship to private practice and building two OR suites. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. From Fellowship to Two OR Suites Specifically, in the "From Fellowship to Two OR Suites Podcast," Dr. Heather Levites explains how she built one of Raleigh's newest aesthetic practices from the ground up. First, she shares how she is a board-certified plastic surgeon trained at MIT, Duke, and Stony Brook. Additionally, she gained real-world business experience by working inside a multi-physician practice. Consequently, she learned workflow, systems, and the financial realities new surgeons rarely get taught.
    Más Menos
    42 m
  • How Letting Go Helped This Plastic Surgeon Grow — with Kailash Narasimhan, MD (Ep. 336)

    How Letting Go Helped This Plastic Surgeon Grow — with Kailash Narasimhan, MD (Ep. 336)
    Nov 17 2025
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Kailash Narasimhan, MD, shares in this Beauty and the Biz episode, how letting go helped him grow as a facial plastic surgeon. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. How Letting Go Helped This Plastic Surgeon Grow Specifically, "How Letting Go Helped This Plastic Surgeon Grow" explores what happens when a busy surgeon finally stops being the bottleneck. Furthermore, running an aesthetic clinic can feel overwhelming. Additionally, consults, surgeries, staff issues, finances, and marketing all compete for attention. Moreover, in this week's "Beauty and the Biz" episode, Dr. Kailash Narasimhan explains how he made a major shift. Interestingly, he is double board-certified in plastic surgery and ENT. Furthermore, he has been in private practice in St. Petersburg, Florida, for eight years. Also, he shares how he moved from stressed solo operator to confident CEO. Finally, he explains how simple systems now keep his practice running without his constant involvement.
    Más Menos
    38 m