Summary

Chad Kodary interviews Gary Cox, a pilot and coach who helps authors, coaches, speakers, and consultants create marketing strategies. Gary also runs a Jet Retreat mastermind where he takes people on private jet trips to Sandals Resorts for a mastermind experience. The conversation covers topics such as the experience of flying in a private jet, overcoming fear of flying, dealing with engine failures, and the lifestyle of billionaires compared to millionaires. Gary emphasizes the importance of focusing on your superpowers and delegating tasks to create a smooth and well-oiled business machine. In this conversation, Gary Coxe discusses the power of assistants and how they can help entrepreneurs grow their businesses. He emphasizes the importance of understanding real profit and not just focusing on the profit margin of products. Gary also shares his approach to creating intimate experiences for his clients, such as taking them to the Bahamas and providing personalized coaching. He highlights the value of building strong client relationships and the benefits of experiential learning. Additionally, Gary discusses the cost of aviation and the need for entrepreneurs to find purpose and fuel their passion. He also addresses the issue of burnout and the importance of addressing inner beliefs and issues.

Takeaways

• Flying in a private jet offers a sense of freedom and a different lifestyle that can positively impact your business and mindset.
• Engine failures and other emergencies are trained for and pilots are equipped to handle them, ensuring the safety of passengers.
• Fear of flying can be overcome by understanding the statistics and safety measures involved in air travel.
• The experience of a private jet mastermind can be transformative for both the coach and their clients, providing valuable insights and networking opportunities.
• To achieve a billionaire's lifestyle, it is important to focus on your superpowers, delegate tasks, and constantly improve your business. Hiring an assistant can be a powerful investment for entrepreneurs, allowing them to focus on high-value tasks and grow their businesses.
• Understanding real profit involves considering all the costs and efforts involved in delivering a product or service, not just the profit margin.
• Creating intimate experiences for clients can strengthen relationships and enhance the value of coaching or consulting services.
• Experiential learning, such as immersive events or trips, can provide a condensed and impactful learning experience for clients.
• Building trust with clients is crucial for upselling and expanding business relationships.
• Aviation can be an expensive passion, but it can also provide unique opportunities for personal and business growth.
• To avoid burnout, entrepreneurs should regularly reassess their purpose and find ways to incorporate their passions into their businesses.
• Addressing inner beliefs and issues is essential for maintaining mental health and overall well-being as an entrepreneur.

Chapters

00:00 Introduction and Background
00:30 Gary Cox's Work and Programs
01:20 Jet Retreat Mastermind
02:58 Changing Your Game and Lifestyle
03:56 Scary Moments and Overcoming Fear
04:40 The Freedom and Mental Focus of Flying
05:08 Constant Training and Improvement
06:04 The Scariest Moment: Engine Failure
07:18 Understanding Engine Failure and Safety Measures
08:18 The Unlikelihood of Plane Crashes
10:02 Coping with Fear of Flying
11:13 Creating a Positive Experience for Passengers
12:36 The Experience of the Private Jet Mastermind
14:18 The Impact and Results of the Mastermind
15:19 Personal Experience Meeting Gary Cox
18:28 The Value of Delegating and Focusing on Superpowers
20:25 The Difference Between Billionaire and Millionaire Lifestyles
21:21 The Power of Assistants
22:18 Understanding Real Profit
23:23 Creating Intimate Experiences
24:11 Building Strong Client Relationships
25:22 The Value of Experiential Learning
26:20 Upselling and Building Trust
27:32 The Benefits of Personalized Experiences
28:57 The Cost of Aviation
29:25 Finding Purpose and Fueling Passion
34:20 Dealing with Burnout
37:10 The Inner Beliefs and Issues

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Summary

Chad Kodary interviews George Karafotis from the Silver Spoon Agency. George shares his journey in the agency space and how he scaled his agency to achieve a peak month of $350,000 in sales. He emphasizes the importance of focusing on the first 10 clients and delivering exceptional results to build case studies and increase pricing. George also discusses his strategies for prospecting and sales, including using platforms like Bark.com and Alignable, as well as cold email and DM outreach. He highlights the importance of providing valuable content and building genuine relationships to stand out in DMs. In this conversation, George Karafotis discusses his strategies for connecting with potential clients on Facebook, including sending volume of DMs and running ads. He shares insights into different funnels and lead magnets, as well as metrics and numbers for measuring success. George also provides advice for starting an agency and emphasizes the importance of value and lead magnets. He introduces Hercu Leads, a software that de-anonymizes website traffic and provides valuable data for targeting and sales optimization.

Takeaways

• Sending a friendly and personalized message on Facebook can lead to higher reply rates and successful connections.
• Running ads requires careful planning and testing to ensure a positive return on investment.
• Creating different funnels and lead magnets can attract specific target audiences and generate leads.
• Metrics such as lead costs, booking rates, and show up rates are important for evaluating the success of funnels.
• LinkedIn outreach can be an effective prospecting tactic for agencies.
• Hercu Leads is a software that de-anonymizes website traffic and provides valuable data for targeting and sales optimization.

Chapters

00:00 Introduction and Background
03:00 Building a Successful Agency
10:41 Prospecting and Sales
15:20 Using Bark.com and Alignable for Lead Generation
23:32 Cold DMs on LinkedIn and Facebook
25:45 Standing Out in DMs
26:19 Introduction and Connecting on Facebook
27:13 Sending Volume of DMs and Ads
28:16 Careful Approach to Running Ads
29:11 Different Funnels and Lead Magnets
30:25 Metrics and Numbers for Funnels
31:28 Direct Appointments and Show Up Rates
33:02 Advice for Starting an Agency
36:48 Prospecting Tactics and LinkedIn Outreach
40:15 Introduction to Hercu Leads Software
44:41 Pricing and Use Cases for Hercu Leads
47:13 Connecting with George Karafotis

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Summary

Chad Kodary interviews Jason Hornung about his expertise in paid advertising. Jason shares his background in online marketing and how he built a successful marketing agency. They discuss the importance of paid ads for scaling businesses and the limitations of organic and affiliate marketing. Chad presents a low ticket offer campaign and seeks Jason's advice on scaling it. Jason explains the three phases of a successful campaign: proof of concept, validation, and scaling. He emphasizes the need to let campaigns run without making changes during the validation period to ensure consistent performance. In this conversation, Chad Kodary and Jason Hornung discuss various topics related to running successful ad campaigns. They cover the accuracy of tracking, the importance of having a source of truth, strategies for scaling campaigns, analyzing ad set performance, and the point of diminishing return. They also discuss the challenges of scaling in certain markets and the benefits of long-term campaigns. They emphasize the importance of focusing on direct response ads for most businesses and allocating budgets strategically. The conversation concludes with a recommendation to check out the Academy of Advertising for further learning.

Takeaways

• Paid ads are crucial for scaling businesses beyond the limitations of organic and affiliate marketing.
• A successful campaign goes through three phases: proof of concept, validation, and scaling.
• During the validation period, it is important to let the campaign run without making changes to ensure consistent performance.
• When scaling, focus on increasing budgets and avoid turning off ads that may appear to be losing, as delayed and misattribution can occur. Decide on a source of truth for tracking your ad campaigns, such as the Facebook Pixel, to ensure accuracy.
• When scaling campaigns, focus on increasing the budget of existing successful campaigns rather than creating new ones.
• Regularly analyze ad set performance and make data-driven decisions to optimize your campaigns.
• Be aware of the point of diminishing return, where increasing the budget no longer produces the desired results.
• Direct response ads are generally more effective for small businesses looking for a return on their ad spend.

Chapters

00:00 Introduction and Background
04:06 Paid Ads as a Solution for Scaling
07:10 Low Ticket Offer Campaign
09:04 End Goal: Software Subscribers
10:59 Upsell Offers
12:21 Testing and Initial Results
15:05 Validation Period
26:03 Scaling Strategies
27:45 Replicating Results
28:45 Accuracy of Tracking
29:19 Source of Truth
30:14 Scaling Campaigns
31:11 Replicating Results
32:04 Analyzing Ad Set Performance
33:02 Budget Descaling
34:06 Point of Diminishing Return
35:27 Back to Previous Budget
36:25 Long-Term Campaigns
37:07 Scaling Challenges
38:30 Maintaining Successful Campaigns
39:16 Direct Response vs. Awareness Ads
44:17 Strategic Testing
45:29 Building Trust with Customers
48:18 Allocating Budget for Different Strategies
49:29 Direct Response Ads
52:04 Academy of Advertising

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Summary

Aleric Heck shares his expertise on using YouTube ads to generate consistent leads and sales. He explains that the biggest portion of his revenue comes from coaching and training businesses on how to run YouTube ads. Aleric discusses targeting strategies on YouTube, including intent-based audience targeting and targeting competitors and complementary sites. He also emphasizes the importance of creating converting ads on YouTube, which involves providing value, educating the audience, and including a clear call to action. While the conversion costs on YouTube may be slightly higher, the quality and intent of the leads are generally better compared to other platforms like Facebook. In this conversation, Aleric Heck discusses the strategies and tactics for running successful YouTube ad campaigns. He explains how to target specific household income brackets and build a profile of the audience using Google's data. Aleric also shares insights on using YouTube ads and in-feed ads to reach the target audience effectively. He discusses retargeting and funnel strategies, as well as the breakdown of a master class funnel. Aleric provides valuable information on scaling ad spend, backend sales, and the role of a fractional media buyer. He also mentions his software, KeywordSearch, which offers AI ad targeting for YouTube and Google ads.

Takeaways

• Targeting specific household income brackets can be done using Google's data and allows for more precise audience targeting.
• YouTube ads and in-feed ads are effective ways to reach the target audience and drive engagement.
• Retargeting and funnel strategies are crucial for maximizing conversions and driving sales.
• Scaling ad spend requires careful monitoring and optimization to ensure a positive return on investment.
• Having a backend offer and focusing on high-ticket sales can help offset the cost of ad spend and increase profitability.
• Working with a fractional media buyer can provide expertise and high-quality ad management for businesses.

Chapters

00:00 Introduction and Background
01:14 The Biggest Portion of Revenue
04:09 Targeting Strategies on YouTube
06:24 Intent-Based Audience Targeting
08:25 Targeting Competitors and Complementary Sites
10:05 Single Keyword Audiences
11:36 Comparing YouTube and Facebook Ads
19:45 Direct Funnel vs. Warm-Up Strategy
22:43 The Secret Sauce to Creating Converting Ads
26:08 Conversion Costs on YouTube
30:18 Targeting Specific Household Income
31:19 Building a Profile of the Audience
32:19 Using YouTube Ads to Reach the Audience
33:15 In-Feed Ads on YouTube
34:43 Retargeting and Funnel Strategies
36:05 Breakdown of the Master Class Funnel
38:54 Scaling the Funnel and Backend Sales
47:46 Starting and Scaling Ad Spend
53:02 Backend Offer and Losing Ad Spend
55:31 Fractional Media Buyer and Agency Services
56:33 Resources and Software

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Summary:

Tanner Chidester from Elite CEOs discusses his experience in building a successful business consulting company. He shares insights into team structure, sales processes, and advertising strategies. The target audience for Elite CEOs includes trainers and business owners looking to scale their online businesses. The company primarily uses Facebook and Instagram ads to drive traffic and start conversations through direct messaging. The sales process involves booking calls with qualified leads, and the team focuses on maintaining a high show rate and closing rate. The chapter breakdown provides a comprehensive overview of the conversation. In this conversation, Tanner Chidester discusses various topics related to costs, talent acquisition, financing options, and AI bots in marketing. He emphasizes the importance of finding optimal talent at a reasonable cost and shares his approach to pricing and closing rates. Tanner also explores the use of Klarna for financing and the benefits of offering payment plans. He highlights the challenges and limitations of AI bots in sales and marketing and suggests that building bots for specific niches is more effective.

Takeaways:

• Elite CEOs is a business consulting company that helps trainers and online businesses scale their operations.
• The team structure includes setters, sales reps, and account managers, with a focus on different offers and avatars.
• The company primarily uses Facebook and Instagram ads to start conversations through direct messaging.
• The sales process involves booking calls with qualified leads, and the team emphasizes maintaining a high show rate and closing rate.
• The target audience for Elite CEOs includes trainers and business owners looking to scale their online businesses. Finding optimal talent at a reasonable cost is crucial for business success.
• Offering flexible pricing and payment plans can increase close rates and revenue.
• Klarna is a viable option for financing and can be integrated into the checkout process.
• AI bots in sales and marketing have limitations and may require manual optimization.

Chapters:

00:00 Introduction and Background
01:00 Team Structure and Roles
06:06 Target Audience and Avatar
08:09 Advertising Channels and Strategies
10:14 Conversion Process and Qualifiers
12:44 Video Content and Call-to-Action
14:10 Booking Calls and Qualification
15:05 Team Structure and Shifts
16:29 Backend Metrics and Performance
20:57 Team Location and Incentives
22:25 Compensation Structure
23:26 Costs and Talent Acquisition
24:02 Finding Optimal COOs
24:31 Flexible Pricing and Closing Rates
25:06 Exploring Financing Options
25:37 Payment Plans and Maximizing Revenue
26:22 Using Klarna for Financing
27:15 Simplifying the Financing Process
28:24 Integrating Klarna into the Checkout Process
29:16 Increasing Close Rates with Financing Options
30:13 Low-Ticket Products and Upsells
31:11 Closing Higher-Ticket Clients
32:47 Initiating DM Conversations
34:02 AI Bots and the Limitations
37:43 Building AI Bots for Specific Niches
38:35 The Challenges of AI in Marketing

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Summary:

Nathan Hirsch, co-founder of FreeUp, shares his entrepreneurial journey and the strategies he used to start and scale his businesses. He discusses the factors that led to the sale of FreeUp and the decision-making process behind it. Nathan also talks about his current ventures and the approach he takes in building a portfolio of businesses. He emphasizes the importance of organic growth strategies, including podcasts, SEO, partnerships, and social media. Nathan shares insights on content strategy and the value of repurposing content across different channels. In this conversation, Nathan Hirsch discusses multi-channel marketing, content distribution, and the most effective channels for his businesses. He emphasizes the importance of personal brands and company pages in driving traffic and promoting the different businesses. Nathan also shares his strategies for balancing multiple companies and empowering his team to handle operations. He talks about his future plans and potential exits, as well as the process of selling a company and the due diligence involved. Finally, he discusses the tax implications of a sale and the concept of earn out in deals.

How Nathan scaled to $12 Million ARR & exited his business (at 29 years old) & 13 steps to prep your business for an exit (w/ our processes): https://www.outsourceschool.com/exit-playbook/

Takeaways:

• Utilize multiple channels for marketing and content distribution to reach a wider audience.
• Personal brands can be powerful tools for promoting businesses and driving traffic.
• Balancing multiple companies requires empowering the team and focusing on high-level strategy.
• The process of selling a company involves due diligence, negotiations, and legal considerations.
• Earn out deals should be structured based on revenue performance rather than specific business growth targets.

Chapters:

00:00 Introduction and Background
03:10 Starting and Scaling FreeUp
07:13 Selling FreeUp
09:09 Factors in the Decision to Sell
11:18 Post-Sale Life and New Ventures
13:14 Building a Portfolio of Businesses
14:39 Timeline for Launching New Businesses
16:26 Team Size and Roles
19:30 Podcasts and SEO
22:20 Partnerships and Social Media
24:27 Content Strategy and Repurposing
25:46 Multi-channel Marketing
26:16 Content Distribution
26:45 Most Effective Channels
27:25 Personal Brands and Company Pages
27:57 Using Personal Brands for Promotion
28:18 Balancing Multiple Companies
30:47 Managing Multiple Companies
32:41 Empowering the Team
34:26 Future Plans and Exits
37:09 The Process of Selling a Company
38:45 The Due Diligence Process
40:46 Feelings and Impact of the Sale
42:42 Communication with Team During the Sale
43:53 Tax Implications of the Sale
45:46 Earn Out and Performance-based Deals

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Summary:

In this conversation, Chad Kodary interviews Alex Charfen about entrepreneurship and business growth. They discuss the concept of the Billionaire Code, which outlines the different stages of entrepreneurial success. They also explore the challenges and mindset shifts that entrepreneurs face as they scale their businesses. Charfen emphasizes the importance of building a strong leadership team and delegating responsibilities. He also shares his perspective on work-life integration and the need for entrepreneurs to recognize their role as a liability in the company. In this conversation, Alex Charfen shares valuable insights on how entrepreneurs can optimize their time, delegate tasks, and prioritize their health. He emphasizes the importance of offloading tactical work to focus on strategic activities and reduce the time spent in the business. Alex introduces the concept of the two-week time study, which helps entrepreneurs identify their strategic and tactical responsibilities. He also highlights the impact of health on entrepreneurship and suggests gradual changes to incorporate exercise and movement into daily routines. Additionally, Alex discusses the benefits of waking up early and shares strategies for optimizing sleep.

Takeaways:

• The Billionaire Code provides a roadmap for entrepreneurial success, outlining the different stages of growth and the mindset shifts required at each level.
• As entrepreneurs scale their businesses, they must transition from self-employment to leadership, delegating tasks and empowering their team.
• Building a strong leadership team is crucial for sustained growth. The cohesion and communication within the team are essential for navigating the challenges of scaling a business.
• Work-life integration is a more realistic approach than work-life balance for entrepreneurs. It involves integrating work and personal life in a way that aligns with individual values and priorities.
• Entrepreneurs must recognize that their involvement in the business can become a liability. Delegating responsibilities and empowering the team allows for greater efficiency and growth. Offloading tactical work allows entrepreneurs to focus on strategic activities and reduce their time spent in the business.
• Conducting a two-week time study helps identify strategic and tactical responsibilities, enabling entrepreneurs to delegate effectively.
• Prioritizing health and fitness is crucial for entrepreneurs, as it enhances focus, productivity, and overall well-being.
• Making gradual changes, such as waking up earlier and incorporating exercise into daily routines, can lead to significant improvements in productivity and overall health.

Chapters:

00:00 Introduction and Background
02:39 The Billionaire Code
06:22 The Evolution of a Business Owner
09:23 The Shift from Self-Employment to Leadership
13:58 The Importance of a Strong Leadership Team
16:10 Transitioning from Seven to Eight Figures
24:11 Challenges of Balancing Work and Family
28:11 The Liability of the CEO
28:37 The Importance of Delegating and Offloading Tasks
34:02 The Two-Week Time Study
36:39 The Impact of Health on Entrepreneurship
41:39 Finding Time for Health and Fitness
47:08 The Benefits of Waking Up Early

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Summary:

Chad Kodary interviews Andrew Kroeze about his journey in the coaching space. Andrew shares his experience of building and selling a coaching program, as well as his current venture, Masters of Fate. They discuss the power of community, the importance of transitioning from a personal brand to a sellable business, and the strategies for getting new clients. They also explore the use of School for community building and course delivery. Overall, the conversation highlights the key elements of building and growing a successful coaching program. In this conversation, Andrew Kroeze and Chad Kodary discuss various topics related to coaching programs and personal development. They explore the concept of the Million Dollar Messaging Sequence and the Seven Figure Scaling Strategy Session. They also delve into the importance of segmenting coaching programs and the benefits of the Agency Journey program. The conversation touches on the Masters of Fate Brotherhood and Empower Her Sisterhood, as well as the role of personal development in business success. They highlight the power of funnels in business and the effectiveness of organic lead generation. Overall, the conversation emphasizes the importance of surrounding oneself with the right people and the value of the Seven Figure Entrepreneur School Community.

Takeaways:

• Segmenting coaching programs based on different stages of business growth can provide more targeted and effective support to clients.
• Personal development is crucial for business success, and addressing mindset and relationships can have a significant impact on overall performance.
• Funnels are a powerful tool for generating leads and converting prospects into customers, and they can be applied to various aspects of life and business.
• Organic lead generation through content creation and community engagement can be highly effective in attracting and nurturing potential clients.
• Surrounding oneself with like-minded individuals and participating in supportive communities can provide valuable networking opportunities and personal growth.

Chapters:

00:00 Introduction and Background
02:10 The Power of Community
03:36 Building and Selling a Coaching Program
06:35 Transitioning from a Personal Brand to a Sellable Business
09:34 Selling a Coaching Program
11:39 Starting a New Coaching Program: Masters of Fate
12:11 Getting New Clients for Masters of Fate
14:59 Using School for Community Building
22:23 Utilizing School for Course Delivery
23:20 Converting School Members into Coaching Program Clients
23:50 Introduction to the Million Dollar Messaging Sequence
25:07 The Seven Figure Scaling Strategy Session
26:22 Segmenting Coaching Programs
27:24 The Agency Journey Coaching Program
29:37 The Three Tiers of the Agency Journey Program
32:08 The Masters of Fate Brotherhood and Empower Her Sisterhood
34:26 Mastering the Four Elements of Life
36:05 The Importance of Personal Development for Business Success
37:10 The Mindset Required for Business Ownership
40:13 Breaking Patterns and Setting New Intentions
41:21 The Power of Funnels in Business
42:38 Organic Lead Generation and Conversations
45:09 The Importance of Surrounding Yourself with the Right People
46:00 The Seven Figure Entrepreneur School Community

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