All of a sudden I was getting serious headaches and didn’t know why…

My friend Robb Wolf who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists.

I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up.

• Testosterone
• Cortisol
• ApoB
• Cholesterol
• Triglycerides

• Glucose
• ALT /liver enzyme
• Insulin

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What’s holding you back from doing that thing?

My guess is that it’s some form of fear.
Having the right amount of fear is healthy and logical. It’s biological and we are hardwired to survive.

But fear might also be keeping us playing small.

In this episode I'm extending the invite to you to get out of your comfort zone in order to level up. I challenged one of my clients do this recently and they went for it.

Instead of product-focused marketing, our creative idea was infusing some humor and storytelling with a key message.

Want to see the new TV spot?
Here's the link:

Special Thanks to Our Sponsors!
This episode is brought to you by our friends at Burst Creatine gummies.

Want to try them out?
Just go to burstcreatine.com and order your first bag and get in the game.

There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested. I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with.

Leave dry scooping to the meatheads, it messes up your gut health anyway. Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there.

Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery.

They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level.

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Ryan Norbauer designs and builds what might be the most exquisite keyboards on the planet. He is a self-described nerd but in the best possible way in terms of his passion for aesthetics, function and attention to detail.

Would it surprise you to know that there's a large global keyboard community, where other fanatical folks gather to press the flesh and the keys of their favorite creators?

How does Norbauer view this spirited subculture?

Ryan writes:
"Through the sense of touch, keyboards connect us, transmitting our thoughts instantly across continents and enabling some of the greatest acts of human creation. They hail from the dawn of personal computing in the second half of the 20th century, a time of dizzying optimism—when it was still possible to imagine that a global digital network linking all of humanity would inevitably lead to a better tomorrow."

This is a fascinating case study into building a bespoke luxury brand that's not designed for the masses. More from Ryan:

"Each Norbauer is meticulously inspected, tuned, and assembled by hand at our keyboard laboratory in the birthplace of the personal computer: Silicon Valley, California.

We spare no expense and take no shortcuts, because I believe the technical achievements of our craft must be worthy of this venerable device and all that its noble history represents."

Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand and check it out.

Special Thanks to our Sponsor WHOOP!

Use my special link and get a great deal on a new WHOOP 4.0.

WEAR IT ANY-WEAR

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A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.

GET MORE ACCURATE DATA

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Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.

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