All of a sudden I was getting serious headaches and didn’t know why…

My friend Robb Wolf who wrote the book Wired to Eat turned me on to InsideTracker but to be honest I didn’t follow thru and spent the next 4 years trying to figure things out on my own by seeing over a dozen doctors and specialists.

I probably wasted at least $20,000 in time and medical expenses with nothing to show for it. Earlier this year another friend suggested InsideTracker again and I signed up.

• Testosterone
• Cortisol
• ApoB
• Cholesterol
• Triglycerides

• Glucose
• ALT /liver enzyme
• Insulin

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What’s holding you back from doing that thing?

My guess is that it’s some form of fear.
Having the right amount of fear is healthy and logical. It’s biological and we are hardwired to survive.

But fear might also be keeping us playing small.

In this episode I'm extending the invite to you to get out of your comfort zone in order to level up. I challenged one of my clients do this recently and they went for it.

Instead of product-focused marketing, our creative idea was infusing some humor and storytelling with a key message.

Want to see the new TV spot?
Here's the link:

Special Thanks to Our Sponsors!
This episode is brought to you by our friends at Burst Creatine gummies.

Want to try them out?
Just go to burstcreatine.com and order your first bag and get in the game.

There are a bunch of creatine choices out there but they’re not all safe and 3rd party tested. I chose Burst Creatine gummies because as a busy producer working on this show — as well as TV commercials and original content for my clients, creatine power is messy and hard to travel with.

Leave dry scooping to the meatheads, it messes up your gut health anyway. Burst creatine gummies aren’t made in some factory in China where your creatine is getting mixed with who knows how many other powders or medications they have being made there.

Burst is made locally in the United States and has exactly 1.5 grams of creatine per gummy. I take 3 on my way out the door to the gym to get improved brain function, build muscle and speed up my recovery.

They taste pretty good too. And since I can’t have a lot of sugar or chemical dyes, they are made with natural ingredients that fit my protocol so that I can perform at my highest level.

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Ryan Norbauer designs and builds what might be the most exquisite keyboards on the planet. He is a self-described nerd but in the best possible way in terms of his passion for aesthetics, function and attention to detail.

Would it surprise you to know that there's a large global keyboard community, where other fanatical folks gather to press the flesh and the keys of their favorite creators?

How does Norbauer view this spirited subculture?

Ryan writes:
"Through the sense of touch, keyboards connect us, transmitting our thoughts instantly across continents and enabling some of the greatest acts of human creation. They hail from the dawn of personal computing in the second half of the 20th century, a time of dizzying optimism—when it was still possible to imagine that a global digital network linking all of humanity would inevitably lead to a better tomorrow."

This is a fascinating case study into building a bespoke luxury brand that's not designed for the masses. More from Ryan:

"Each Norbauer is meticulously inspected, tuned, and assembled by hand at our keyboard laboratory in the birthplace of the personal computer: Silicon Valley, California.

We spare no expense and take no shortcuts, because I believe the technical achievements of our craft must be worthy of this venerable device and all that its noble history represents."

Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand and check it out.

Special Thanks to our Sponsor WHOOP!

Use my special link and get a great deal on a new WHOOP 4.0.

WEAR IT ANY-WEAR

Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.

WAKE UP AT THE OPTIMAL TIME

Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.

MONITOR YOUR HEALTH

A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.

GET MORE ACCURATE DATA

5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.

TRACK METRICS 24/7

Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.

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About Batch & CEO Mike Petrakis

Mike has never had a "real" job-- he's great at starting companies from scratch and growing them into profitable businesses and brands. Now at the helm of Batch, it's about experiences not things.

From bach parties to birthdays to just simply having a good time, Batch provides a way to effortlessly discover and book the best things to do in the most popular destinations.

Not only does the platform take celebrations to the next level with 3,000+ experiences for an unforgettable party - think stunning yachts, bar crawls, at-home hibachi and private chef dinners, spa days and more - but Batch also offers exclusive group pricing and promotions to make sure you’re getting the best deal.

Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get a great deal off your next co-working space booking. Head to https://we.co/behindthebrand and check it out.

Special Thanks to our Sponsor WHOOP!

Use my special link and get a great deal on a new WHOOP 4.0.

WEAR IT ANY-WEAR

Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.

WAKE UP AT THE OPTIMAL TIME

Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.

MONITOR YOUR HEALTH

A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.

GET MORE ACCURATE DATA

5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.

TRACK METRICS 24/7

Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.

Support the Show.

In 2016, Co-Founders Danny Winer and Cole Mecray launched the groundbreaking hybrid cookware brand – combining stainless steel and non-stick in a way that no other cookware brand had done before.

The scrappy duo completely self-funded the company by emptying their savings accounts, draining their 401Ks and maxing-out credit cards, and they originally packaged orders by hand and made deliveries in their personal vehicles. Everyone told them that a DTC model “would never work,” but Danny and Cole knew they could disrupt the market.

Fast forward to 2024, HexClad is outpacing the competition due to its patented technology, beautiful design and high-quality product innovation. HexClad is the first company to successfully marry stainless steel with non-stick, producing a “best of both worlds” product.

The durability and performance of stainless (excellent searing and temperature conductivity) with the ease and convenience of non-stick (super easy to clean, dishwasher safe, oven safe). Also, it’s the only non-stick on the market safe to use with metal utensils – pizza cutter, knife, whisk, etc.

The product is so well constructed that it has a lifetime warranty (most non-stick competitors last only 1-3 years).

Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand

Special Thanks to our Sponsor WHOOP!

Use my special link and get a great deal on a new WHOOP 4.0.

WEAR IT ANY-WEAR

Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.

WAKE UP AT THE OPTIMAL TIME

Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.

MONITOR YOUR HEALTH

A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.

GET MORE ACCURATE DATA

5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.

TRACK METRICS 24/7

Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.

Support the Show.

For more than 100 years, Eddie Bauer has been outfitting people for adventures big and small - first through the small curated sports shop in downtown Seattle and eventually through the brand’s 268 stores across the US and their strong e-commerce platform.

As CEO Tim Bantle is reaching the nearly two-year mark at Eddie Bauer, he has played a key role in leading the charge with unveiling a global rebrand under a new brand evolution strategy, aiming to shift the foundational narrative of the American Outdoors brand to accessible adventure for all.

Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand

Special Thanks to our Sponsor WHOOP!

Use my special link and get a great deal on a new WHOOP 4.0.

WEAR IT ANY-WEAR

Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.

WAKE UP AT THE OPTIMAL TIME

Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.

MONITOR YOUR HEALTH

A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.

GET MORE ACCURATE DATA

5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.

TRACK METRICS 24/7

Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.

Support the Show.

In 1995, Angie Hicks spent all of her time going door-to-door in Columbus, Ohio, trying to sign people up for a new home services referral business.

Today, Angie's List, now rebranded to Angi™, is a household name, referring millions of members to plumbers, painters, and more.

Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott

Connect with me personally on social media:

Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott

See my film and commercial production work here:
http://bit.ly/thegoodbrainwork

For business inquiries: producer@thegoodbrain.com

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!

Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand

Special Thanks to our Sponsor WHOOP!

Use my special link and get a great deal on a new WHOOP 4.0.

WEAR IT ANY-WEAR

Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.

WAKE UP AT THE OPTIMAL TIME

Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.

MONITOR YOUR HEALTH

A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.

GET MORE ACCURATE DATA

5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.

TRACK METRICS 24/7

Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.

Support the Show.

Chris Gallant is the CEO of Emma Chamberlain’s beloved Gen Z coffee brand, Chamberlain Coffee. Chris was able to land retail presence in over 9,000 stores in just one year and achieve monumental growth (with sales almost doubling over the last two calendar years).

Chris is a highly experienced leader in his field with more than 15 years of knowledge launching, growing, and leading premium F&B and consumer brands, including Red Bull and Heineken. As the CEO of Chamberlain Coffee, Chris is responsible for leading the team through two successful fundraising rounds, while simultaneously executing countless new product launches, entrance into new categories, collaborations and retail expansion.

Drawing from his many years of experience in the field, he can share more on the brand’s rapid growth, what makes Chamberlain Coffee stand out among others, our unique ability to appeal and listen to fans, 2024 trend predictions and more!

Want to read the feature articles I write for my Inc. Magazine byline?
https://www.inc.com/author/bryan-elliott

Connect with me personally on social media:

Instagram: http://instagram.com/1goodbrain
Twitter: https://twitter.com/BryanElliott

See my film and commercial production work here:
http://bit.ly/thegoodbrainwork

For business inquiries: producer@thegoodbrain.com

Special thanks to our sponsor Plunge!

Introducing the all-new Plunge All-In! It will transform your wellness routine—and your life—as our most revolutionary Plunge yet. Here are some of the features I'm excited about:

➡️ Powerful cooling down to 37°F

➡️ Smartphone connectivity for ultimate control

➡️ Sleek exterior design

The all-in-one design offers a truly plug-and-plunge set-up and makes maintenance super easy thanks to very accessible filter. Check it out!

Special Thanks to our Sponsor WeWork!

With WeWork On Demand, you can book co-working space by the day and meeting rooms by the hour at locations around the world. As a part of the Behind the Brand community, you can get 50% off your next co-working space booking. Head to we.co/bryan50 to download the WeWork app and enter code BRYAN50 to get 50% off your next booking. visit https://we.co/behindthebrand

Special Thanks to our Sponsor WHOOP!

Use my special link and get a great deal on a new WHOOP 4.0.

WEAR IT ANY-WEAR

Comfortable enough to wear non-stop thanks to new, durable SuperKnit bands, but flexibly designed to be worn off your wrist in new WHOOP Body apparel.

WAKE UP AT THE OPTIMAL TIME

Set a haptic alarm that gently vibrates to wake you at the optimal time based on your sleep needs and cycles.

MONITOR YOUR HEALTH

A robust sensor suite allows you to monitor your key vital signs: Blood oxygen levels, skin temperature readings, and heart rate metrics.

GET MORE ACCURATE DATA

5 LEDs and 4 photodiodes capture your data more often than most wearables, providing best-in-class accuracy validated in lab studies and with third-party testing.

TRACK METRICS 24/7

Wirelessly charge your WHOOP with a waterproof* battery pack and capture data continuously—even while in the shower or washing dishes.

Support the Show.