Beyond The Words

De: Zeitgeist
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  • Resumen

  • Beyond The Words is a podcast focused on career paths in multilingual communication, interviewing guests on both sides of localization and marketing. The podcast is an educational and discussion series focused on life in localization, as well as the challenges of cross-cultural communications and connecting audiences all around the world.
    © 2024 Zeitgeist Ltd.
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Episodios
  • [Marketing Edition] Key Ingredients for Multilingual ABM | With Becks Powell and Bruno Combart | beyondthewords

    [Marketing Edition] Key Ingredients for Multilingual ABM | With Becks Powell and Bruno Combart | beyondthewords
    Aug 14 2024

    Welcome to a new episode of Beyond the Words, where we speak to Becks Powell. Becks has worked for leading #B2B agencies before moving client-side. She is now Senior Marketing Manager, ABM and Demand Generation, at Riverbed. In this podcast, she speaks about regional alignment of global strategies in #ABM, the importance of ABM in the overall branding strategy, and why good #localization is key. Enjoy!

    Thanks for listening! Please don’t forget to subscribe to our channel and to let us know your thoughts in the comments below. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

    #marketingtranslation #EMEAmarketing #globalmarketing #b2bmarketing #transcreation
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    25 m
  • [L10N Edition] A Journey Through Both Sides of the Localization Industry | With Mariana Attie and Bruno Combart | beyondthewords

    [L10N Edition] A Journey Through Both Sides of the Localization Industry | With Mariana Attie and Bruno Combart | beyondthewords
    Aug 9 2024

    Welcome to a new episode of Beyond the Words, where we speak to Mariana Attie. Mariana graduated from Middlebury Institute of International Studies at Monterey with a Master in Localization and is now a Localization Program Manager at Square. In this podcast, she shares her experiences working agency-side and client-side, she speaks about her time at Apple and shares insights about a transcreation project called Themes. Enjoy!

    Find out more about Themes on https://squareup.com/us/en/website-themes

    Note: The education institution Mariana refers to as Middlebury College is the Middlebury Institute of International Studies at Monterey

    Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

    #localization #translation #transcreation
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    23 m
  • [L10N Edition] A Conversation on Localization in Your Everyday Life | With Flogerta Lesi and Bruno Combart | beyondthewords

    [L10N Edition] A Conversation on Localization in Your Everyday Life | With Flogerta Lesi and Bruno Combart | beyondthewords
    Jul 24 2024

    In this new episode of Beyond the Words, we speak to Flogerta Lesi. Flo is a Localization Specialist and a prolific post and blog writer. In this podcast, she shares her views on the importance of #localization, the key ingredients to good #SEO localization and her own practical experience with the limitations of AI in #copywriting and #translation. Enjoy!

    Thanks for listening! Please don’t forget to hit Subscribe and to leave us a review. You can also write to beyondthewords@zeitgeist.global. We’d love to hear from you.

    #transcreation #marketingtranslation #saas #saaslocalization
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    40 m
Aprendizaje de Idiomas Economía
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