Discover the iterative process of A/B testing with Evan Keller, and how it fosters innovation in marketing strategies. This episode highlights the importance of continuous testing and adaptation, emphasizing how marketers can stay ahead of trends by embracing change and learning from failures. Tune in to see how iteration leads to marketing breakthroughs.

Connect with Evan:

⁠keller-solutions.com⁠

⁠linkedin⁠

⁠facebook⁠

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In this episode of Big Branding Small Business, we dive into "The Art and Science of Business Decisions." Explore how to harmonize hard data with gut intuition to make impactful choices for your small business. Drawing from his recent appearance on Jordan Ogren's A Podcast on Marketing, I share actionable strategies to overcome biases, enhance decision-making, and leverage both quantitative and intuitive approaches. Learn how to balance analytics with instinct to drive your business forward. Tune in for valuable insights and real-world examples that will transform how you approach business decisions. Don't miss this essential guide to blending logic and intuition for branding and business success!

For More on Jordan

Jordan Ogren is a marketing professional and the host of the podcast "On Marketing," which delves into various aspects of marketing strategies, processes, and first principles that genuinely contribute to business growth. The podcast focuses on practical marketing insights, featuring interviews with industry experts and exploring fundamental questions about the role and effectiveness of marketing in business. Ogren's episodes cover a wide range of topics, from social media management to content creation and SEO strategies​ (Apple)​​ (On Marketing)​.

For More on Mark

Mark Cumicek is a certified Dream Manager and Mental Fitness Coach who runs Onward Coaching & Consulting. He offers various programs designed to help individuals and businesses achieve their dreams and goals. His programs include the "21 Days of Dreaming" and "Dream Kickstarter," which focus on unlocking potential, setting actionable plans, and fostering personal and professional growth​​​.

For more information about his programs and coaching services, you can visit Onward Coaching & Consulting.

Welcome to the Big Branding Small Business podcast! I'm your host, Jeremy Allen, and today we're diving deep into a topic that's close to home: self-awareness and transparency in business. In this episode, I come clean about not always practicing what I preach when it comes to branding and marketing my own business.

Join me as I candidly discuss the mental hurdles of running a business and the importance of leading by example. I'll share my personal journey of self-reflection, the realization of my own shortcomings, and my commitment to change. Together, we'll explore how being honest with ourselves and our audience can lead to growth and success.

This episode is a bit of a confession and a promise to you, my listeners, to align my actions with the advice I give. Tune in for an open and honest conversation about the realities of business and how I plan to take actionable steps towards improvement.