Discover the iterative process of A/B testing with Evan Keller, and how it fosters innovation in marketing strategies. This episode highlights the importance of continuous testing and adaptation, emphasizing how marketers can stay ahead of trends by embracing change and learning from failures. Tune in to see how iteration leads to marketing breakthroughs.

Connect with Evan:

⁠keller-solutions.com⁠

⁠linkedin⁠

⁠facebook⁠

⁠x

In this episode of Big Branding Small Business, we dive into "The Art and Science of Business Decisions." Explore how to harmonize hard data with gut intuition to make impactful choices for your small business. Drawing from his recent appearance on Jordan Ogren's A Podcast on Marketing, I share actionable strategies to overcome biases, enhance decision-making, and leverage both quantitative and intuitive approaches. Learn how to balance analytics with instinct to drive your business forward. Tune in for valuable insights and real-world examples that will transform how you approach business decisions. Don't miss this essential guide to blending logic and intuition for branding and business success!

For More on Jordan

Jordan Ogren is a marketing professional and the host of the podcast "On Marketing," which delves into various aspects of marketing strategies, processes, and first principles that genuinely contribute to business growth. The podcast focuses on practical marketing insights, featuring interviews with industry experts and exploring fundamental questions about the role and effectiveness of marketing in business. Ogren's episodes cover a wide range of topics, from social media management to content creation and SEO strategies​ (Apple)​​ (On Marketing)​.

For More on Mark

Mark Cumicek is a certified Dream Manager and Mental Fitness Coach who runs Onward Coaching & Consulting. He offers various programs designed to help individuals and businesses achieve their dreams and goals. His programs include the "21 Days of Dreaming" and "Dream Kickstarter," which focus on unlocking potential, setting actionable plans, and fostering personal and professional growth​​​.

For more information about his programs and coaching services, you can visit Onward Coaching & Consulting.

Welcome to the Big Branding Small Business podcast! I'm your host, Jeremy Allen, and today we're diving deep into a topic that's close to home: self-awareness and transparency in business. In this episode, I come clean about not always practicing what I preach when it comes to branding and marketing my own business.

Join me as I candidly discuss the mental hurdles of running a business and the importance of leading by example. I'll share my personal journey of self-reflection, the realization of my own shortcomings, and my commitment to change. Together, we'll explore how being honest with ourselves and our audience can lead to growth and success.

This episode is a bit of a confession and a promise to you, my listeners, to align my actions with the advice I give. Tune in for an open and honest conversation about the realities of business and how I plan to take actionable steps towards improvement.

Have you ever wondered what makes a logo truly iconic? In this episode, we peel back the layers and dissect the essential elements that make a logo stand out from the crowd and forge a lasting connection with your audience. Discover how to craft a powerful visual identity that not only perfectly captures your brand's essence but also sets you apart from the competition. Whether you're an entrepreneur launching your dream business or a marketer looking to refresh your brand image, this episode is packed with actionable insights you can use to design a logo that resonates and propels your brand forward.

Join me on this Big Branding Small Business episode as we explore the emotional drivers behind turning fans into raving fans, inspired by Seth Godin’s "This Is Marketing." In this episode, I share my recent experiences from a local concert where country musician Lauren Alaina captivated her audience, and draw parallels to the principles outlined in Godin’s book.

Discover how empathy, storytelling, and authenticity can transform ordinary customers into passionate advocates for your brand. Learn about the importance of building a community, creating remarkable experiences, and understanding your audience’s needs and desires. We'll also discuss real-world examples, including YouTuber Ryan Trahan's successful venture into the candy market with Joyride Sweets, showcasing how these principles can be applied to create a loyal fanbase.

In this episode, we’ll dive into the heart of creativity and its essential role in both business and life. We’ll discuss two transformative books that have inspired me profoundly: "The Artisan Soul" by Erwin Raphael McManus and "The Creative Act: A Way of Being" by Rick Rubin. These books provide invaluable insights into embracing creativity as a way of life, and I'll share how their teachings can help us build a community of business owners, entrepreneurs, and solopreneurs striving for something greater.

Building a vibrant creative life is an ongoing journey. By incorporating these tips I share and drawing inspiration from these books, you can unlock your creative potential. I’d love to hear how you apply these ideas in your life. Feel free to leave a comment on our website at NoBSBranding.com.

Welcome to another episode of Big Branding Small Business. In this month's episode of Branding Bites, we dive into the concept of a "Plan on a Page." We break down the often complicated process of strategic planning into a simple, manageable format. I outline the five components of a Plan on a Page: business goals, key initiatives, things to do, actions to execute, and desired experiences. Whether you're in marketing, operations, sales or any other department, this streamlined approach can help you achieve your business objectives efficiently.

Listen in for practical tips, and don't forget to download your free Plan on a Page PDF !

Welcome to the Big Branding Small Business Podcast! In this episode, we dive deep into the world of creative potential within small businesses. Whether you're a first-time listener or a loyal follower, thank you for tuning in!

In this episode, we'll revisit a previous discussion on building a community of business leaders who believe they lack creativity. I'll share insights on how to unlock your innate creative abilities and incorporate them into your business strategies. Creativity is often overlooked or misunderstood in the business world, typically labeled as "innovation." But what does innovation truly look like, and how can you harness it?

We'll explore the importance of engaging with a community of like-minded business owners and the benefits of a mastermind group. I share my personal experiences from being part of a mastermind community and how it has helped shape my vision for creating a supportive network for small business owners.

Discover how creativity extends beyond traditional boundaries like design and social media. It can transform every aspect of your business, from financial planning to operational strategies. We'll discuss practical steps to build a brand community, articulate your purpose, and create strategic narratives that drive success.

Join me as I outline a unique roadmap to help small business owners unlock their creative potential. We'll cover key topics like purpose mapping, community engagement, strategic narratives, brand storytelling, and taking actionable steps to foster growth and innovation.

Tune in for an inspiring and practical discussion on how to elevate your business through the power of creativity and community. Don't miss out on this insightful episode of the Big Branding Small Business Podcast!

Episode 86