Re Perez is a former Fortune 500 brand consultant turned entrepreneur, keynote speaker, best-selling author and founder of Branding for the People. He helps entrepreneurs and conscious businesses build best-in-class brands that take their business to the next level.

Hosts Linda Claire Puig and Ari Iny explore with Re how to create a brand that creates, shapes and influences the desired perception that you want to have in the marketplace.

In this episode, we discuss:

• Why branding is so much more than logos and color schemes – and how to create a brand that connects with your audience for life
• How to show up in a way that’s authentic to you but also creates a perception of authority (this is much more effective than just making claims about your brand)
• How to build your brand around an emotional hook so that your audience feels deeply connected to you
• And much more!

“Technically you don't own your brand, it resides in people's minds.” —Re Perez

Re Perez is a former Fortune 500 brand consultant turned entrepreneur, keynote speaker, best-selling author of Your Brand Should Be Gay (Even If You’re Not), and CEO of Branding for the People, a strategic branding agency that helps entrepreneurs and conscious businesses build best-in-class brands. His clients often credit him for being the single smartest investment that took their business to the next level.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Re’s website

Re’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits:

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Branding (Re Perez) coming soon

~~~~~

Marcy Nelson-Garrison is a product coach, writer, visual artist and founder of the Coaching Toys online store. She helps clients develop their own unique voice and create powerful products and programs that reflect who they are, make a difference and make money.

Hosts Linda Claire Puig and Ari Iny explore with Marcy how to launch exciting offers by injecting uniqueness and creativity into product creation.

In this episode, we discuss:

• How to identify your unique, creative gift and build your offer, your launch, and your business around it (this is key to living your potential and loving your business!)
• Why everyone has an extensive background that they can draw on—and how to use your life experiences to enhance your business
• How to spark your own creative thinking and discovery process
• And much more!

“Learn what you need to learn, but just trust that you're enough to create a product that will be a best seller.”
—Marcy Nelson-Garrison

Marcy Nelson-Garrison, MA, CPCC, is a product coach, writer, visual artist and founder of the Coaching Toys online store. Marcy is a powerful advocate for creativity applied to personal development. A coach since 1999, Marcy’s clients hire her because they are ready to finally develop their own unique voice and create powerful products and programs that reflect who they are, make a difference and make money. Marcy is the creator of the popular Card Deck

Master Class and The Product Lab.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Marcy’s website

Marcy’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits:

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Products & Launches (Marcy Nelson-Garrison) coming soon

~~~~~

Anke Herrmann, author of Taming the Tech Monster, is an online technology mentor who helps business owners make their business run smoother by simplifying their technology.

Hosts Linda Claire Puig and Ari Iny explore with Anke how to simplify your approach to technology so you can fearlessly use it to make running your business easier (even if you’re tech-phobic!).

In this episode, we discuss:

• How to simplify your approach to technology to make running your business easier (especially great if you’re tech-phobic!)
• Why when Anke helps entrepreneurs overcome their tech-phobia, she does NOT start with technology (if your offer requires tech to create or deliver, you MUST start here!)
• How even the most tech-fearful person can actually fall in love with tinkering with software and figuring things out on their own (hint: it involves starting with the tiniest baby steps)
• And much more!

“When you have an idea for an offer, your first job isn't systems. Your first job is to make a sale.” —Anke Herrmann

Anke Herrmann is a multi-passionate linguist, teacher, dressmaker, software developer and coach, with the heart of a creator and the mind of an engineer. She's the author of Taming the Tech Monster and hosts the Passion Business Podcast. When she's not helping mission-driven coaches deliver impactful programs online without tech headaches, you can find her out and about with her dogs.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Anke’s website

Anke’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits:

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Technophobia (Anke Herrmann) coming soon

~~~~~