Re Perez is a former Fortune 500 brand consultant turned entrepreneur, keynote speaker, best-selling author and founder of Branding for the People. He helps entrepreneurs and conscious businesses build best-in-class brands that take their business to the next level.

Hosts Linda Claire Puig and Ari Iny explore with Re how to create a brand that creates, shapes and influences the desired perception that you want to have in the marketplace.

In this episode, we discuss:

• Why branding is so much more than logos and color schemes – and how to create a brand that connects with your audience for life
• How to show up in a way that’s authentic to you but also creates a perception of authority (this is much more effective than just making claims about your brand)
• How to build your brand around an emotional hook so that your audience feels deeply connected to you
• And much more!

“Technically you don't own your brand, it resides in people's minds.” —Re Perez

Re Perez is a former Fortune 500 brand consultant turned entrepreneur, keynote speaker, best-selling author of Your Brand Should Be Gay (Even If You’re Not), and CEO of Branding for the People, a strategic branding agency that helps entrepreneurs and conscious businesses build best-in-class brands. His clients often credit him for being the single smartest investment that took their business to the next level.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Re’s website

Re’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits:

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Branding (Re Perez) coming soon

~~~~~

Marcy Nelson-Garrison is a product coach, writer, visual artist and founder of the Coaching Toys online store. She helps clients develop their own unique voice and create powerful products and programs that reflect who they are, make a difference and make money.

Hosts Linda Claire Puig and Ari Iny explore with Marcy how to launch exciting offers by injecting uniqueness and creativity into product creation.

In this episode, we discuss:

• How to identify your unique, creative gift and build your offer, your launch, and your business around it (this is key to living your potential and loving your business!)
• Why everyone has an extensive background that they can draw on—and how to use your life experiences to enhance your business
• How to spark your own creative thinking and discovery process
• And much more!

“Learn what you need to learn, but just trust that you're enough to create a product that will be a best seller.”
—Marcy Nelson-Garrison

Marcy Nelson-Garrison, MA, CPCC, is a product coach, writer, visual artist and founder of the Coaching Toys online store. Marcy is a powerful advocate for creativity applied to personal development. A coach since 1999, Marcy’s clients hire her because they are ready to finally develop their own unique voice and create powerful products and programs that reflect who they are, make a difference and make money. Marcy is the creator of the popular Card Deck

Master Class and The Product Lab.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Marcy’s website

Marcy’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits:

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Products & Launches (Marcy Nelson-Garrison) coming soon

~~~~~

Anke Herrmann, author of Taming the Tech Monster, is an online technology mentor who helps business owners make their business run smoother by simplifying their technology.

Hosts Linda Claire Puig and Ari Iny explore with Anke how to simplify your approach to technology so you can fearlessly use it to make running your business easier (even if you’re tech-phobic!).

In this episode, we discuss:

• How to simplify your approach to technology to make running your business easier (especially great if you’re tech-phobic!)
• Why when Anke helps entrepreneurs overcome their tech-phobia, she does NOT start with technology (if your offer requires tech to create or deliver, you MUST start here!)
• How even the most tech-fearful person can actually fall in love with tinkering with software and figuring things out on their own (hint: it involves starting with the tiniest baby steps)
• And much more!

“When you have an idea for an offer, your first job isn't systems. Your first job is to make a sale.” —Anke Herrmann

Anke Herrmann is a multi-passionate linguist, teacher, dressmaker, software developer and coach, with the heart of a creator and the mind of an engineer. She's the author of Taming the Tech Monster and hosts the Passion Business Podcast. When she's not helping mission-driven coaches deliver impactful programs online without tech headaches, you can find her out and about with her dogs.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Anke’s website

Anke’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits:

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Technophobia (Anke Herrmann) coming soon

~~~~~

Tom Poland, founder of Leadsology, is a marketing mentor who gives professional advisors a model for generating a flow of high-quality, inbound, new client inquiries into their businesses almost every week of the year.

Hosts Linda Claire Puig and Ari Iny explore with Tom how to generate all the new leads and client inquiries your business needs by running webinars that attract your ideal prospects while giving them a taste of your services.

In this episode, we discuss:

• The secret to running webinars that attract your ideal prospects — while giving them a taste of your services (this leads to tons of new high-paying clients)
• How to leverage other people’s networks to magnify your marketing results (without adding more work to your plate)
• How to create a “persuasion sequence” that positions your offer AND is valuable to your audience, creating trust and authority
• And much more!

“If you want to build your email list, the sweet spot to me is the webinar. It's asking people to put in an hour of their time. That's their skin in the game.” —Tom Poland

Tom Poland is a best-selling author. He started his first business at age 24 and has gone on to start and sell four others, taking two of them international. In that time he’s managed teams of over 100 people and annual revenues of more than 20 million. Now he wants to show you exactly how to generate all the new leads and client inquiries your business needs, in just one hour a day.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Tom’s website

Tom’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits:

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Demonstration Webinars (Tom Poland) coming soon

~~~~~

Ellen Finkelstein, founder of Change the World Marketing, spends 30 minutes every morning, seven days a week, sending an email to her list. Her subscribers love them. Her joint venture partners love them, too, because her approach drives tons of traffic to their offers.

Hosts Linda Claire Puig and Ari Iny explore with Ellen what makes her daily emails different, and how her approach often outperforms other affiliates who have 4x, 5x, or even 10x bigger lists.

In this episode, we discuss:

• An unusual approach to daily email that lets you promote an almost limitless number of affiliate partners (who will happily promote you back, leading to your own audience growth and profits)
• How to use “micro stories” in your emails to connect anything to your offers — so you never struggle to come up with topics to write about
• A simple blurb you can add to your opt-in page that makes your subscribers want more emails from you — even daily!
• And much more!

“Sending daily emails builds up my reputation for being a coach. They see that I'm doing this every day and people really admire it.” —Ellen Finkelstein

Ellen Finkelstein, founder of Change the World Marketing, helps entrepreneurs who want to earn a living while helping to make the world a better place through speaking and writing so they get their precious knowledge out to the world. She goes the extra mile to guide them through marketing strategy and technology.

Ellen started her first website in 1999 as an author platform. During her 20-year career as an author, she's written 11 published books with McGraw-Hill and Wiley, and self-published 10 e-books, ranging from 20 pages to 1200+ pages. Since then, she’s developed e-mail lists of more than 22,000 and a social media audience of more than 100,000 — a lot of that through partnering.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Ellen’s website

Ellen’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits:

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Daily Emails (Ellen Finkelstein) coming soon

~~~~~

Abe Crystal is a learning design expert who co-founded the learning platform Ruzuku, as well as Instant Courses, which provides done-for-you courses for entrepreneurs, authors, coaches and small businesses.

Hosts Linda Claire Puig and Ari Iny explore with Abe the value of done-for-you offers, both for your clients and your own business, plus the considerations needed before you decide to add them to your own business.

In this episode, we discuss:

• How you can design done-for-you offers that empower you to solve more problems for your audience—without requiring any ongoing time or effort
• Where you should start when developing your own done-for-you offers (and the very first question you must ask) so you can create as much value as possible for your clients
• How to create “white label” offers that your clients can easily customize to suit their own purposes (this type of done-for-you offer can be used in an enormous range of niches)
• And much more!

“There's just a wealth of opportunities for coaches to use courses in a way that's complimentary to their core coaching.” —Abe Crystal

Abe Crystal, Ph.D., is co-founder and CEO of Ruzuku, an easy-to-use online course platform for entrepreneurs, authors, coaches and small businesses. Ruzuku has hosted more than 75,000 courses serving more than half a million students around the world. Abe specializes in learning design and user experience research, and earned his Ph.D. in human-computer interaction at UNC-Chapel Hill. He is an adjunct professor in the School of Education at UNC-Chapel Hill, where he teaches seminars on educational innovation.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Abe’s website

Abe’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits:

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Done-for-You (Abe Crystal) coming soon

~~~~~

Susan Epstein, LCSW, is a business coach and strategist who works with coaches, therapists and healers to fill their practices and then leverage their time with groups and masterminds.

Hosts Linda Claire Puig and Ari Iny explore with Susan how to quickly create revenue and a pipeline of clients by establishing a mastermind or group—and what the important distinctions between those two formats are.

In this episode, we discuss:

• How Susan used her expertise to create a supportive mastermind of caring peers that generated over $56,000 in 9 months…with a process you can easily follow
• Why you don’t need to get a hotel, hire staff, or “overproduce” an in-person mastermind event (most people take this approach and end up losing money)—and how to run a profitable mastermind in a much easier, less expensive way
• Why running a mastermind is not the same as offering group coaching…in fact, running a mastermind is much more rewarding and requires a lot less effort
• And much more!

“The power in masterminding is in all the people. So don't don't worry about the money for the first 10. It doesn't matter. That's your foundation.” —Susan Epstein

Susan Epstein is the founder of Highly Profitable Practice, which provides coaching and mentoring services to seasoned professionals who want to scale their coaching business. Susan has more than 20 years’ experience as a business coach and strategist helping men and women

create coaching programs that give them a lifestyle business and the financial independence they want.

Susan currently offers coaching programs that focus on enrollment and sales strategies for coaches and consultants.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Susan’s website

Susan’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits:

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Masterminds (Susan Epstein) coming soon

~~~~~

Josh Turner is the founder of Connect 365, a software company that has helped businesses generate hundreds of millions of dollars in revenue by automating personal messages that result in more leads, more sales appointments, and better relationships with prospects.

Hosts Linda Claire Puig and Ari Iny explore with Josh how to reach (and close) more prospects easily with “content leveraging” and personalized messaging.

In this episode, we discuss:

• A proven system for generating warm, pre-qualified leads in any niche by leveraging other peoples’ content (this system took Josh from a few thousand in the bank to several million in annual revenue!)
• How to create (and sustain) top-of-mind awareness in your target market on social media
• How to craft messages that are personal but can easily be used over and over to build trust and rapport with your prospects
• And much more!

“It's the follow up that usually gets the most responses.” —Josh Turner

Josh Turner is the founder and CEO of Connect 365 and LinkedSelling, as well as a Wall Street Journal best-selling author. His team of nearly 60 employees has helped thousands of clients generate hundreds of millions of dollars in revenue using his business growth systems.

Resources or websites mentioned in this episode:

Mirasee

6-Figure Newsletters

Josh’s website

Josh’s free gift

Credits:

Hosts: Linda Claire Puig & Ari Iny

Producer: Linda Claire Puig

Managing Producer: Cynthia Lamb

Executive producer: Danny Iny

Audio Post Supervisor: Evan Miles, Christopher Martin

Audio Post Production: Post Office Sound

Music soundscape: Chad Michael Snavely

Making our hosts sound great: Home Brew Audio

If you don't want to miss future episodes of Blowing Up, please subscribe to Apple podcasts or Spotify or wherever you're listening right now. And if you liked the show, please leave us a starred review. It's the best way to help us get these ideas to more people.

Music and SFX credits:

Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Personalized Messaging (Josh Turner) coming soon

~~~~~