Blunt Business welcomes Angela Pih, the Global Chief Marketing Officer at CCELL, She tells us about the future of CCELL and the cannabis industry as a whole. They emphasized the importance of understanding consumer behavior, the unique dynamics of the cannabis industry, and the vital role of "bud tenders" in retail stores. They also discussed the necessity of improved training and education for bud tenders, consumers, and patients. The conversation further touched on the significance of authenticity and brand meaning, the rapid pace of change in the cannabis industry, and the potential for disruptive brands and companies.

Angela also spoke about her new role at CCELL, where she'll be focusing on the non-plant touching side of the business, expressing excitement about developing new standards and exploring new opportunities to support CCELL's customers in the cannabis industry. Their ongoing efforts to drive consumer education and awareness were also discussed, with an emphasis on creating effective marketing campaigns that can be measured for their impact. In addition, they discussed the evolution of vape cartridge and battery technology, highlighting CCELL's significant investment in research and development. Angela confirmed her intention to visit CCELL's facilities to ensure the devices are properly calibrated and maintained for safety.

A key focus of the discussion was CCELL's new Vision Box series technology, designed to address the common issues of burnt taste and clogging in vape devices. The Vision Box incorporates anti-burn and anti-clogging technology to ensure a safe and enjoyable consumption experience. Angela explained the anti-burn technology shuts the device off if it reaches an unsafe temperature, while the anti-clogging feature prevents oil leakage. The company's commitment to sustainability was also emphasized, showcasing devices that consume less energy and a campaign promoting recycling.

Blunt Business speaks with Connie Pechmann, professor of marketing with UC Irvine’s Paul Merage School of Business and an expert in consumer behavior.

She is the lead author of a paper that published in Addiction about research that focuses specifically on the California cannabis retail market, examining purchasing trends and product preferences among young adults (age 21-24) in comparison to older adults (age 25+) from 2018-2021.

Connie shared that the University of California, Irvine, has a long-standing center for research in cannabis, and she wanted to reach a broader audience by publishing her findings in Addiction. She also revealed that her research was funded by a grant from the Bureau of Cannabis Control in California, which allowed her team to obtain data from retailers without having to purchase cannabis for research purposes.

Connie also discussed the analysis of a large dataset on retail sales, focusing on the purchasing patterns of customers with loyalty cards. They noted that this approach allowed them to study legal sales without the complications of obtaining permission to use products on human subjects. They also touched on the issue of obtaining products for research due to legal restrictions, with Connie clarifying that their campus does not cultivate cannabis. The conversation then shifted to the research conducted on the effects of cannabidiol and THC on driving performance, neuropsychiatric symptoms, and stress responses among older adults.

Connie also discussed the challenges and progress of research on cannabis. Connie explained that while research papers are published in journals as soon as possible, studies involving human subjects are facing delays due to bureaucratic hurdles and the need for extensive oversight.

Blunt Business explores the multifaceted landscape of the cannabis industry, focusing on both labor challenges and market dynamics with Marc Rodriguez, Co-Founder and CEO of Green Leaf Business Solutions. We delve into the complexities of high employee turnover rates, ongoing unionization efforts, and the critical need for specialized job training within the sector. The conversation also highlights the current state of the market, including delayed investments due to regulatory uncertainty, the ongoing consolidation of businesses, and the significant growth potential in emerging markets, particularly those legalizing adult-use cannabis. Additionally, experts touch on the potential impact of federal rescheduling and the subsequent tax benefits for companies. The dialogue underscores the dynamic nature of the cannabis industry, emphasizing the need for businesses to adapt and innovate in order to thrive amidst a rapidly evolving landscape.