Blunt Business welcomes Angela Pih, the Global Chief Marketing Officer at CCELL, She tells us about the future of CCELL and the cannabis industry as a whole. They emphasized the importance of understanding consumer behavior, the unique dynamics of the cannabis industry, and the vital role of "bud tenders" in retail stores. They also discussed the necessity of improved training and education for bud tenders, consumers, and patients. The conversation further touched on the significance of authenticity and brand meaning, the rapid pace of change in the cannabis industry, and the potential for disruptive brands and companies.

Angela also spoke about her new role at CCELL, where she'll be focusing on the non-plant touching side of the business, expressing excitement about developing new standards and exploring new opportunities to support CCELL's customers in the cannabis industry. Their ongoing efforts to drive consumer education and awareness were also discussed, with an emphasis on creating effective marketing campaigns that can be measured for their impact. In addition, they discussed the evolution of vape cartridge and battery technology, highlighting CCELL's significant investment in research and development. Angela confirmed her intention to visit CCELL's facilities to ensure the devices are properly calibrated and maintained for safety.

A key focus of the discussion was CCELL's new Vision Box series technology, designed to address the common issues of burnt taste and clogging in vape devices. The Vision Box incorporates anti-burn and anti-clogging technology to ensure a safe and enjoyable consumption experience. Angela explained the anti-burn technology shuts the device off if it reaches an unsafe temperature, while the anti-clogging feature prevents oil leakage. The company's commitment to sustainability was also emphasized, showcasing devices that consume less energy and a campaign promoting recycling.

Blunt Business speaks with Connie Pechmann, professor of marketing with UC Irvine’s Paul Merage School of Business and an expert in consumer behavior.

She is the lead author of a paper that published in Addiction about research that focuses specifically on the California cannabis retail market, examining purchasing trends and product preferences among young adults (age 21-24) in comparison to older adults (age 25+) from 2018-2021.

Connie shared that the University of California, Irvine, has a long-standing center for research in cannabis, and she wanted to reach a broader audience by publishing her findings in Addiction. She also revealed that her research was funded by a grant from the Bureau of Cannabis Control in California, which allowed her team to obtain data from retailers without having to purchase cannabis for research purposes.

Connie also discussed the analysis of a large dataset on retail sales, focusing on the purchasing patterns of customers with loyalty cards. They noted that this approach allowed them to study legal sales without the complications of obtaining permission to use products on human subjects. They also touched on the issue of obtaining products for research due to legal restrictions, with Connie clarifying that their campus does not cultivate cannabis. The conversation then shifted to the research conducted on the effects of cannabidiol and THC on driving performance, neuropsychiatric symptoms, and stress responses among older adults.

Connie also discussed the challenges and progress of research on cannabis. Connie explained that while research papers are published in journals as soon as possible, studies involving human subjects are facing delays due to bureaucratic hurdles and the need for extensive oversight.

Blunt Business explores the multifaceted landscape of the cannabis industry, focusing on both labor challenges and market dynamics with Marc Rodriguez, Co-Founder and CEO of Green Leaf Business Solutions. We delve into the complexities of high employee turnover rates, ongoing unionization efforts, and the critical need for specialized job training within the sector. The conversation also highlights the current state of the market, including delayed investments due to regulatory uncertainty, the ongoing consolidation of businesses, and the significant growth potential in emerging markets, particularly those legalizing adult-use cannabis. Additionally, experts touch on the potential impact of federal rescheduling and the subsequent tax benefits for companies. The dialogue underscores the dynamic nature of the cannabis industry, emphasizing the need for businesses to adapt and innovate in order to thrive amidst a rapidly evolving landscape.

Blaze CEO Chris Violas discussed Blaze’s newly updated retail point-of-sale (POS) system, which was designed with efficiency and user-friendliness in mind. The system offers features that enable front-of-house employees to get trained within five to ten minutes and check inventory levels quickly, which makes it highly intuitive. A key feature of this system is its hardware-agnostic nature, allowing dispensaries to use their existing hardware without needing to invest in new equipment.

The development of the system took three years and was heavily influenced by customer feedback, ensuring that it addresses the needs of dispensaries. Early feedback from users has been very positive, with many praising the system's speed and ease of use. This positive reception indicates that the system successfully meets the needs of dispensaries, providing them with a seamless migration path to upgrade their current systems.

The system’s integration with state-regulated systems is a significant advancement, offering benefits for dispensaries of various sizes and budgets. Blaze's approach focuses on flexibility, prompted by longer sales cycles and direct customer feedback. Chris highlighted that the new POS system is easy to use and compatible with a variety of hardware, which makes it accessible to a wide range of dispensaries. This flexibility is further supported by Blaze University, a self-guided training program designed to help new staff quickly understand how to operate the system.

Blunt Business welcomes Tucker Herndon, managing partner at Burr & Forman, who addressed the FTC and FDA's issuance of cease and desist letters to companies marketing Delta-8 THC products that mimic children's snacks. This raises compliance concerns with the Federal Trade Commission Act and the Food Drug Act, highlighting the lack of a clear regulatory framework for hemp-derived products. Herndon noted the potential risks of federal oversight that could override state regulations and emphasized the importance of companies adjusting their marketing practices to prioritize consumer safety over profit. The discussion concluded with Herndon outlining Burr & Forman’s services in regulatory compliance, urging industry players to adhere to laws and proactively engage with authorities to mitigate risks associated with potential regulatory changes.

Pete Sahani, the newly appointed CEO of the Blinc Group, is at the forefront of several groundbreaking initiatives aimed at addressing challenges within the cannabis vaping industry. One of the key strategies introduced under his leadership is a revamped supply chain system designed to mitigate issues faced by smaller companies due to long lead times and international shipping disruptions. This innovative strategy allows customers to order smaller quantities without the burden of large deposits or extended wait times. By maintaining a live inventory in the US, the Blinc Group offers a more responsive and flexible supply chain, ensuring a 60-day supply buffer based on customer needs. This approach not only improves inventory management but also significantly enhances customer satisfaction by providing more reliable and timely access to products.

Sahani has placed a strong emphasis on vape safety and compliance, reinforcing the Blinc Group’s commitment to setting industry standards. The company is actively involved in the Wave Safer initiative, advocating for stringent regulatory standards to ensure the highest levels of product safety and quality. By utilizing ISO and GMP certified suppliers, the Blinc Group underscores its dedication to producing vaping products that are safe, reliable, and of superior quality. This commitment to compliance and safety is crucial in maintaining the trust and loyalty of their customer base, as well as in distinguishing their products in a competitive market.

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Blunt Business welcomes Autumn Shelton, co-founder and Chief Financial Officer of Autumn Brands. Shelton shares her journey in cultivating 100% pesticide-free cannabis using beneficial insects to maintain a healthy ecosystem. We explore the recent LA Times investigation exposing widespread pesticide use in California's legal cannabis market and discuss the critical role of responsible cultivation practices. Shelton offers insights into the challenges of transitioning to a pesticide-free approach and emphasizes the importance of compliance and consumer safety. Join us as we navigate the complexities of the regulated cannabis industry and highlight the need for stricter regulations to promote a cleaner, more sustainable market.

Larry Scheffler, co-CEO of Planet 13, reveals ambitious plans to propel the cannabis giant into the mainstream limelight through strategic partnerships, innovative product expansion, and aggressive market penetration. Collaborating with UFC star Chito Vera, Planet 13 seeks to fuse its cannabis credibility with a fresh lifestyle brand, tapping into sports, fashion, music, and entertainment realms. This move includes expanding into apparel, accessories, and potentially MMA gear, leveraging the star power of athletes and influencers.

Planet 13's growth strategy also encompasses a multi-pronged approach in Florida, with a rapid expansion plan targeting 10 stores by year-end and a focus on prime locations like Miami for their superstore concept. Additionally, the company is investing in consumption lounges, podcast studios, and unique experiences like a Mike Tyson-themed VIP room.

Scheffler remains optimistic about the future of cannabis in Florida, especially with the potential passage of Amendment 3. He envisions Planet 13 becoming a household name, synonymous with quality cannabis and a vibrant lifestyle brand.