Book Marketing Mentors

De: Susan Friedmann
  • Resumen

  • Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.

    © 2024 Book Marketing Mentors
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Episodios
  • How to Unlock the Power of Kindness to Help Market Your Book - BM433
    Jul 31 2024

    Are you ready to transform your business with the power of kindness?

    Join me for an enlightening conversation with Linda Cohen, also known as the "Kindness Catalyst." Linda, a professional speaker and consultant, shares her insights on the transformative power of kindness in the workplace. With over a decade of experience and two published books, Linda offers invaluable strategies to help authors thrive through compassion and empathy.

    Key Takeaways:

    1. The ROI of Kindness: Discover how kindness can significantly boost your bottom line.
    2. Strategic Media Engagement: Learn the importance of local media for book promotion and how to leverage it effectively.
    3. Pitching with Confidence: Understand the necessity of pitching yourself and your book with confidence, even when facing imposter syndrome.
    4. The Power of Social Media: Utilize LinkedIn to build authentic connections and promote your book and business.
    5. Incorporating Kindness in Speaking Engagements: How to weave kindness into your speaking, coaching, or consulting work.

    Tune in now for actionable insights to elevate your business with the power of kindness!

    *************************************************************************
    Sponsored by Aviva Publishing. For over 30 years, we've dedicated
    ourselves to support nonfiction authors on their journey to publish and
    sell their books in bulk.

    Our mission is to empower you to establish yourself as a leading
    authority in a niche market.

    Learn my Top 5 Book Marketing Tips!
    Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

    ************************************************************************

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    28 m
  • Effective Communication: How to Simplify to Amplify Your Message - BM432
    Jul 24 2024

    Have you ever wondered why clear communication is essential for your book marketing success?

    This week's guest expert is Ben Guttmann, a renowned marketing and communications guru and author of "Simply Put: Why Clear Messages Win and How to Design Them." With his deep experience, Ben helps you simplify your messaging so you can better connect with your audience.

    Learn the core principles of successful book marketing, from simplicity to clear communication. Discover how fluency and empathetic communication can transform your book's reach.

    Key Takeaways:

    🔹 Power of Simplicity: Clear messages resonate and improve communication.
    🔹 Beneficial Messaging: Focus on benefits to meet audience needs.
    🔹 Empathetic Communication: Speak your audience's language emotionally and intellectually.
    🔹 Removing Complexity: Minimize friction for better message fluency.
    🔹 Practical Tools: Actionable tips to simplify and strengthen communication.

    Tune in to master clear communication to level up your book marketing strategy. Learn from the best!

    *************************************************************************
    Sponsored by Aviva Publishing. For over 30 years, we've dedicated
    ourselves to support nonfiction authors on their journey to publish and
    sell their books in bulk.

    Our mission is to empower you to establish yourself as a leading
    authority in a niche market.

    Learn my Top 5 Book Marketing Tips!
    Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

    ************************************************************************

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    25 m
  • Copyright Essentials: How to Protect Your Work as an Author - BM431
    Jul 17 2024

    Ever wondered how to protect your book from plagiarism and copyright infringement?

    This week, I’m thrilled to host David Faux, a multi-talented attorney, entrepreneur, scholar, and former music journalist, who will demystify copyright law and share essential strategies for safeguarding your literary work.

    Key Takeaways:

    • Understanding Copyright: David explains the five exclusive rights authors have over their work.
    • The Importance of Registration: Why registering with the U.S. Copyright Office is crucial.
    • Copyright vs. Trademark: David clarifies the differences.
    • Steps to Register: How to apply, deposit your work, and pay fees.
    • Protecting Your Ideas: Tips for safely sharing in writing groups and public forums.

    Tune in to arm yourself with the knowledge to protect and enforce your literary rights!

    Here's how to connect with David

    Register your copyright with the US Copyright Office

    *************************************************************************
    Sponsored by Aviva Publishing. For over 30 years, we've dedicated
    ourselves to support nonfiction authors on their journey to publish and
    sell their books in bulk.

    Our mission is to empower you to establish yourself as a leading
    authority in a niche market.

    Learn my Top 5 Book Marketing Tips!
    Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

    ************************************************************************

    Más Menos
    25 m

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