Are you struggling to sell your book despite having it listed on Amazon?

In this episode of Book Marketing Mentors, my colleague Jane Maulucci and I dig deep to debunk common misconceptions. authors have about book marketing.

Discover the importance of proactive marketing, the benefits of directing readers to your own website, and how to leverage the resources within your book to create compelling content. Understanding these dynamics can help you maximize your book's potential and achieve the success you envision.

Key TakeawaysKey Takeaways:

Proactive Marketing: Learn why the “if you write it, they will come” mentality is a misconception and discover actionable steps to attract readers to your book.

Driving Traffic to Your Website: Understand the benefits of directing readers to purchase from your website instead of relying solely on platforms like Amazon.

Leveraging Your Book’s Content: Learn how to use your book's content to create engaging emails, blog posts, and social media updates that provide value and draw interest.

Building and Utilizing Your List: Discover the importance of building your own email list to maintain control and ensure consistent communication with your audience.

Ongoing Marketing Efforts: Understand why marketing is a continuous effort and learn methods to keep your book in the public eye long after publication.

Tune in to change your mindset and tactics to effectively market your book and make a lasting impact.

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.

Our mission is to empower you to establish yourself as a leading
authority in a niche market.

Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

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How can authors overcome distractions and master the art of focus to boost their productivity?

This week's guest expert is Nir Eyal, a renowned expert in the psychology of technology and business. Nir is the best-selling author of "Hooked" and "Indistractable."

In this episode, Nir shares invaluable insights on creating habit-forming products and managing distractions.

Discover strategies to take control of your attention, stay focused on your writing goals, and ultimately boost your book's successful creation and marketing. Learn to balance creativity and productivity by addressing the emotional discomfort that often leads to distractions.

Key Takeaways:

Mastering Internal Triggers: Understand how internal emotional triggers can lead to distractions and discover effective ways to manage them

Making Time for Traction: Learn the importance of scheduling focused writing sessions instead of waiting for inspiration, ensuring consistent progress on your book.

Using Pre-Commitment Devices: Explore practical tips to avoid distractions and stay on task.

Forethought as an Antidote: Plan ahead to overcome distractions to stay productive in your writing journey.

Value-Driven Scheduling: Discover how to align your schedule with your core values for more fulfilling and productive writing sessions.

Don't miss out on Nir's wisdom to transform your productivity! Listen now and take the first step towards becoming indistractable.

Get a copy of Nir's book "Indistractable"

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.

Our mission is to empower you to establish yourself as a leading
authority in a niche market.

Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

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Want to know how to unlock the secrets of successful crowdfunding to supercharge your book marketing?

Tune in and listen to insights from dynamic TEDx speaker and bestselling author Corey Poirier! Corey shares his proven strategies for launching and managing a crowdfunding campaign. Whether you're a seasoned author or just starting out, these tips will help you harness the power of crowdfunding to bring your book to life.

Key takeaways include...

Crowdfunding Fundamentals: how crowdfunding leverages the collective financial support of a crowd to fund passion projects like books, films, or inventions.

Launching a Campaign: Practical steps for starting a successful crowdfunding campaign, highlighting the importance of a compelling video and strong narrative.

Engaging Backers: Success relies on different tiers of backers, from personal supporters to those attracted by bonuses.

Selecting the Right Platform: Choose a crowdfunding platform that fits your project goals.

Pre-launch Preparation: Building an email list and preparing your audience is essential for crowdfunding success.

Discover how Corey raised $95,000 for his book!

Grab your copy of Corey's lastest book "The Enlighened Passenger" and unlock your complementary Masterclass Today!

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.

Our mission is to empower you to establish yourself as a leading
authority in a niche market.

Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

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Want to discover the secrets to building a personal solid brand?

Join me as I interview Dr. Brigitte Bojkowszky, renowned personal brand identity strategist and author of the international bestseller "Significant Women, Leaders Reveal What Matters Most."
Brigitte is the founder of BridgetBrands, where she helps corporations and entrepreneurs create distinctive brand identities and cultures rooted in shared values.

Key takeaways...

• The importance of mindset in brand building
• Balancing personal and company branding
• Maintaining consistency and authenticity across all channels
• Leveraging feedback to refine your brand strategy
• The role of networking and collaboration in enhancing brand reach

Whether starting from scratch or looking to rebrand, Brigitte's tips will guide you toward creating a compelling and authentic brand identity.

Tune in now and make your brand shine!

Here's how to connect with Brigitte BridgetBrands.com, or on LinkedIn at BojkowszkyB

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.

Our mission is to empower you to establish yourself as a leading
authority in a niche market.

Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

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Ever wonder how you can supercharge your book sales by tapping into the corporate world?

Tune in this week for an interview with Brenda Bence, a certified global executive leadership coach. With over 100,000 books sold, Brenda shares her innovative strategies and insights for selling books to the C-suite.

Key takeaways include:

• Bulk Sales and Customization: Sell books in bulk and customize for companies to maximize impact.
• Consistent Marketing and Unique Approaches: Use weekly marketing and integrate your book into services to attract high-level clients.
• Diverse Revenue Streams: Boost income with coaching, speaking, training, and online courses from your book.
• High-Level Endorsements and Launches: Get top endorsements and host big launches to attract corporate clients.
• Customer Relationship Management: Provide excellent service, collect feedback, and enhance client relationships.

Don't miss this episode if you want to boost your book marketing and make a mark in corporate circles.

Here's how to connect with Brenda!

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.

Our mission is to empower you to establish yourself as a leading
authority in a niche market.

Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

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How can launching a podcast boost your book's success and enhance your business growth?

Welcome to another episode of Book Marketing Mentors, where we delve into proven strategies, tools, and tips to help you market and sell your books.
This week, I sat down with Megan Dougherty, a digital marketing strategist and co-founder of "One Stone Creative."

With her expertise in online business development and podcasting for business, Megan offers invaluable insights on leveraging podcasts to amplify your book's reach and business success.

Key Takeaways:

1. Pod Curious Phase: Evaluate if podcasting is the right fit for your book and business.
2. Benefits of Podcasting: Understand the multiple benefits of podcasting, including increased visibility and audience engagement.
3. Content Repurposing: Use your book's research and content as the foundation for your podcast episodes.
4. Choosing the Right Format: Decide between solo episodes and interviews based on your goals.
5. Building Intimacy with Your Audience: Leverage podcasting's personal connection to build trust and loyalty among your listeners.

Here's how to find out more about the podcast services Megan offers

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.

Our mission is to empower you to establish yourself as a leading
authority in a niche market.

Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

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How do you successfully navigate the traditional publishing process and market your books effectively?

Join me as I interview Jennifer S. Wilkov, a multi #1 international bestselling author and "Literary Agent Matchmaker." With her extensive experience, she shares invaluable insights into navigating the book marketing landscape and achieving impactful results.

From understanding the author's pivotal role in book promotion to tapping into diverse promotional opportunities, Jennifer shares the art of transforming your book marketing efforts into practical steps.

Learn about the current trends, the significance of networking, and effective marketing strategies honed from her extensive experience.

Key Takeaways:

• Author's Role in Promotion: Understand why authors need to champion their marketing efforts and actively promote their work, taking ownership as the captains of their projects.
• Importance of Networking: Discover the power of networking in meeting literary agents and publishers, emphasizing the importance of live pitching at conferences and events.
• Book Proposal Essentials: Learn the critical components of a strong book proposal for nonfiction works, including marketing strategies and competitive title analysis.
• Misconceptions in Traditional Publishing: Debunk the myth that traditional publishers handle all marketing and grasp the shifted landscape where authors play a critical role.
• Planning for Bestseller Status: Understand the strategic planning needed to achieve New York Times bestseller status, including assembling a dedicated team and early marketing preparation.

Tune in to unlock the secrets of successful book marketing and propel your book to new levels of recognition and sales.

Here's how to connect with Jennifer:
LinkedIn: https://LinkedIn.com/in/jenniferwilkov
Website: http://www.YourBookIsYourHook.com

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.

Our mission is to empower you to establish yourself as a leading
authority in a niche market.

Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

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How can selling your book on Amazon both elevate and challenge your author experience?

In this week's episode, podcast host Susan Friedmann discusses the pros and cons of publishing and selling books on Amazon. She goes into detail about the many benefits of using Amazon's platform and some of the challenges that can come with it.

Key Takeaways:

• Ease and Speed of Publishing: Discover how Amazon makes it easy for authors to publish their work with tools like eBooks and print-on-demand so they can get their books out there quickly and easily.
• Visibility Challenges: Learn about the challenges authors face in getting their books noticed among millions on Amazon and strategies to boost discoverability.
• Alternative Sales Platforms: Understand the advantages of selling books through your website, which can give you direct customer interaction and valuable data that Amazon doesn't offer.
• Leverage Print-on-Demand Services: Learn about Amazon's Kindle Direct Publishing and other services like BookBaby, which handle printing and distribution, making it easy for authors to publish their work.
• Using Local Resources and Events: Find out how connecting with local bookstores, events, and media can help you reach a wider audience.

Tune in to learn the pros and cons of selling books on Amazon and develop a strategy for maximizing your success in this competitive marketplace.

*************************************************************************
Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.

Our mission is to empower you to establish yourself as a leading
authority in a niche market.

Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

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