Are you ready to transform your business with the power of kindness?

Join me for an enlightening conversation with Linda Cohen, also known as the "Kindness Catalyst." Linda, a professional speaker and consultant, shares her insights on the transformative power of kindness in the workplace. With over a decade of experience and two published books, Linda offers invaluable strategies to help authors thrive through compassion and empathy.

Key Takeaways:

1. The ROI of Kindness: Discover how kindness can significantly boost your bottom line.
2. Strategic Media Engagement: Learn the importance of local media for book promotion and how to leverage it effectively.
3. Pitching with Confidence: Understand the necessity of pitching yourself and your book with confidence, even when facing imposter syndrome.
4. The Power of Social Media: Utilize LinkedIn to build authentic connections and promote your book and business.
5. Incorporating Kindness in Speaking Engagements: How to weave kindness into your speaking, coaching, or consulting work.

Tune in now for actionable insights to elevate your business with the power of kindness!

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.

Our mission is to empower you to establish yourself as a leading
authority in a niche market.

Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

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Have you ever wondered why clear communication is essential for your book marketing success?

This week's guest expert is Ben Guttmann, a renowned marketing and communications guru and author of "Simply Put: Why Clear Messages Win and How to Design Them." With his deep experience, Ben helps you simplify your messaging so you can better connect with your audience.

Learn the core principles of successful book marketing, from simplicity to clear communication. Discover how fluency and empathetic communication can transform your book's reach.

Key Takeaways:

🔹 Power of Simplicity: Clear messages resonate and improve communication.
🔹 Beneficial Messaging: Focus on benefits to meet audience needs.
🔹 Empathetic Communication: Speak your audience's language emotionally and intellectually.
🔹 Removing Complexity: Minimize friction for better message fluency.
🔹 Practical Tools: Actionable tips to simplify and strengthen communication.

Tune in to master clear communication to level up your book marketing strategy. Learn from the best!

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.

Our mission is to empower you to establish yourself as a leading
authority in a niche market.

Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

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Ever wondered how to protect your book from plagiarism and copyright infringement?

This week, I’m thrilled to host David Faux, a multi-talented attorney, entrepreneur, scholar, and former music journalist, who will demystify copyright law and share essential strategies for safeguarding your literary work.

Key Takeaways:

• Understanding Copyright: David explains the five exclusive rights authors have over their work.
• The Importance of Registration: Why registering with the U.S. Copyright Office is crucial.
• Copyright vs. Trademark: David clarifies the differences.
• Steps to Register: How to apply, deposit your work, and pay fees.
• Protecting Your Ideas: Tips for safely sharing in writing groups and public forums.

Tune in to arm yourself with the knowledge to protect and enforce your literary rights!

Here's how to connect with David

Register your copyright with the US Copyright Office

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.

Our mission is to empower you to establish yourself as a leading
authority in a niche market.

Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

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Have you ever wondered how targeted Amazon strategies can make your book a bestseller?

This week's guest expert is Lesley Hensell, an expert in Amazon selling and co-founder of Riverbend Consulting. She shares invaluable insights on leveraging Amazon's platform to maximize your book's visibility and sales.

From selecting the perfect categories to mastering SEO, discover the key strategies to improve your book's ranking and reach the right audience on Amazon. Understanding these dynamics can be a game-changer for your book marketing efforts.

Key Takeaways:

Importance of Categories: Choose categories and subcategories to boost your book's visibility and increase your chances of becoming a bestseller.

SEO Strategies: Learn how to optimize your book for Amazon and Google search

Targeting the Right Audience: Market to a specific audience rather than everyone. This approach can boost sales.

Reviews and Distribution Cautions: Learn why quality reviews matter, how compensating for reviews can backfire, and the importance of having contingency plans beyond Amazon for book distribution.

Amazon Advertising: Use PPC campaigns to improve your best seller rank during sales or price drops without losing money.

Tune in to uncover the secrets of using Amazon to take your book marketing game to the next level.

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.

Our mission is to empower you to establish yourself as a leading
authority in a niche market.

Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

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Are you struggling to sell your book despite having it listed on Amazon?

In this episode of Book Marketing Mentors, my colleague Jane Maulucci and I dig deep to debunk common misconceptions. authors have about book marketing.

Discover the importance of proactive marketing, the benefits of directing readers to your own website, and how to leverage the resources within your book to create compelling content. Understanding these dynamics can help you maximize your book's potential and achieve the success you envision.

Key TakeawaysKey Takeaways:

Proactive Marketing: Learn why the “if you write it, they will come” mentality is a misconception and discover actionable steps to attract readers to your book.

Driving Traffic to Your Website: Understand the benefits of directing readers to purchase from your website instead of relying solely on platforms like Amazon.

Leveraging Your Book’s Content: Learn how to use your book's content to create engaging emails, blog posts, and social media updates that provide value and draw interest.

Building and Utilizing Your List: Discover the importance of building your own email list to maintain control and ensure consistent communication with your audience.

Ongoing Marketing Efforts: Understand why marketing is a continuous effort and learn methods to keep your book in the public eye long after publication.

Tune in to change your mindset and tactics to effectively market your book and make a lasting impact.

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.

Our mission is to empower you to establish yourself as a leading
authority in a niche market.

Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

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How can authors overcome distractions and master the art of focus to boost their productivity?

This week's guest expert is Nir Eyal, a renowned expert in the psychology of technology and business. Nir is the best-selling author of "Hooked" and "Indistractable."

In this episode, Nir shares invaluable insights on creating habit-forming products and managing distractions.

Discover strategies to take control of your attention, stay focused on your writing goals, and ultimately boost your book's successful creation and marketing. Learn to balance creativity and productivity by addressing the emotional discomfort that often leads to distractions.

Key Takeaways:

Mastering Internal Triggers: Understand how internal emotional triggers can lead to distractions and discover effective ways to manage them

Making Time for Traction: Learn the importance of scheduling focused writing sessions instead of waiting for inspiration, ensuring consistent progress on your book.

Using Pre-Commitment Devices: Explore practical tips to avoid distractions and stay on task.

Forethought as an Antidote: Plan ahead to overcome distractions to stay productive in your writing journey.

Value-Driven Scheduling: Discover how to align your schedule with your core values for more fulfilling and productive writing sessions.

Don't miss out on Nir's wisdom to transform your productivity! Listen now and take the first step towards becoming indistractable.

Get a copy of Nir's book "Indistractable"

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.

Our mission is to empower you to establish yourself as a leading
authority in a niche market.

Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

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Want to know how to unlock the secrets of successful crowdfunding to supercharge your book marketing?

Tune in and listen to insights from dynamic TEDx speaker and bestselling author Corey Poirier! Corey shares his proven strategies for launching and managing a crowdfunding campaign. Whether you're a seasoned author or just starting out, these tips will help you harness the power of crowdfunding to bring your book to life.

Key takeaways include...

Crowdfunding Fundamentals: how crowdfunding leverages the collective financial support of a crowd to fund passion projects like books, films, or inventions.

Launching a Campaign: Practical steps for starting a successful crowdfunding campaign, highlighting the importance of a compelling video and strong narrative.

Engaging Backers: Success relies on different tiers of backers, from personal supporters to those attracted by bonuses.

Selecting the Right Platform: Choose a crowdfunding platform that fits your project goals.

Pre-launch Preparation: Building an email list and preparing your audience is essential for crowdfunding success.

Discover how Corey raised $95,000 for his book!

Grab your copy of Corey's lastest book "The Enlighened Passenger" and unlock your complementary Masterclass Today!

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.

Our mission is to empower you to establish yourself as a leading
authority in a niche market.

Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

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Want to discover the secrets to building a personal solid brand?

Join me as I interview Dr. Brigitte Bojkowszky, renowned personal brand identity strategist and author of the international bestseller "Significant Women, Leaders Reveal What Matters Most."
Brigitte is the founder of BridgetBrands, where she helps corporations and entrepreneurs create distinctive brand identities and cultures rooted in shared values.

Key takeaways...

• The importance of mindset in brand building
• Balancing personal and company branding
• Maintaining consistency and authenticity across all channels
• Leveraging feedback to refine your brand strategy
• The role of networking and collaboration in enhancing brand reach

Whether starting from scratch or looking to rebrand, Brigitte's tips will guide you toward creating a compelling and authentic brand identity.

Tune in now and make your brand shine!

Here's how to connect with Brigitte BridgetBrands.com, or on LinkedIn at BojkowszkyB

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Sponsored by Aviva Publishing. For over 30 years, we've dedicated
ourselves to support nonfiction authors on their journey to publish and
sell their books in bulk.

Our mission is to empower you to establish yourself as a leading
authority in a niche market.

Learn my Top 5 Book Marketing Tips!
Sign up for the “Book Marketing Kickstarter 5-Day Challenge”—it’s free!

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