In this episode of "Love Your Sales," host Leighann Lovely chats with Randy Chafee, owner and CEO of Source One Marketing LLC and host of the Building Wins Live podcast. They dive into the importance of building a personal brand in the sales industry, with Randy sharing his journey and innovative strategies such as his memorable "Robo Randy" promotional items. The conversation highlights the value of leveraging social media and blogging to enhance one's professional persona while balancing it with company branding. Randy also emphasizes the crucial role of time-blocking and prioritizing revenue-generating tasks in achieving sales success. Tune in to gain insights on creating a lasting impression and effectively managing your sales efforts. Contact Randy – Website – www.ibuyfromrandy.com LinkedIN - https://www.linkedin.com/in/randychaffee/ Special Thank you to our Sponsor Genhead – www.genhead.com Robb Conlon – Intro and outro – Westport Studio - https://www.westportstudiosllc.com/ The Brave Ones – Instrumental Version Song by Jan Sanejko - https://artlist.io/royalty-free-music/song/the-brave-ones/119489 Ready to grow your business? Schedule a call with us today - https://api.leadconnectorhq.com/widget/bookings/discoverysalesleighann Channel Subscribe link - https://www.youtube.com/channel/UC-O7W9DzaRv4waodQKCprIg?sub_confirmation=1 #sales #businessdevelopment #entrepreneur #entrepreneurship #selling #relashionships #customerexperience #podcast #loveyoursales #lastingrelashionships #salescareers #salesmanager #salesdevelopment #traininganddevelopment #leadershipdevelopment #salespodcast #salestraining Leighann Lovely: Welcome to another episode of Love Your Sales. I am joined by Randy Chafee. He is the owner and CEO of Source One Marketing LLC, a respected manufacturer's rep agency with a rich history spanning over four decades. Randy has built a reputation for excellence and reliability. In addition to his success in his, in addition to his successful business venture, Randy is also known for his involvement in various industries, [00:02:00] related activities and organization. He serves on the board of directors for. For the national frame builders association and the Buckeye frames builders association, where he actively contributes to the growth and development of the industry. Randy's passion for communication and sharing knowledge led him to launch the building wins live podcast, which is awesome, by the way. And establish himself as a prominent blogger and writer through these platforms. Randy explores topics related to metal roofing, building components and business strategies for providing . Valuable insight in and advice to his audience. Recognizing the importance of building a personal brand. Randy has been cultivating the Randy Inc brand long before it became a popular trend. His commitment to developing genuine relationships with clients and partners is deeply ingrained a value he learned from [00:03:00] his father at a young age. As a salesman and entrepreneur, Randy has always prioritized offering value 1st and foremost, Randy. I am so excited to have you come on and talk with me because, um, really what we're going to be talking about is. Building that personal brand. So welcome. Randy Chaffee: Well, thank you, Leighann. Appreciate that. And, and thanks for having me on. And, you know, we talked off air about what we wanted to talk about and man, this is right up the, right in the wheelhouse of what I, I enjoy. I mean, I love the, my industry, right. And I love my products and my manufacturers and obviously my customer friends, but I just, you hit us, you just nailed it. You know, the building that personal brand is, is so important and it's so missed by so many really, really good salespeople. And, and what they could do, however good they are, what they could accomplish, if they would work on building that personal brand. And if they're not anywhere near where they want to be. All my, they haven't even scratched the surface, but so [00:04:00] thank you for having me on and thank you for sort of talking about something that I'm passionate about. Leighann Lovely: Yeah, it's, it, for those who have really started or those who have like locked in how to do that, it, it feels like, well, God, it's so obvious why aren't you doing this? But there is a large, well, majority of people out there who are not leveraging The world that we live in now, social media, the networking, the, and, and you had said a phrase here that I was like, Oh my God, that's so the, the social, um, force multipliers. Is that the phrase you use? Randy Chaffee: Yeah. Yeah. I, and I just use force multiplier in general and, and, but, but you can add social to it, but it, everything that we're doing. And everything you and I've talked about, and when you was on building was live not long ago, we talked about the same thing. If you, if you [00:05:00] take all the virtual, all the ...