Branding Democrats  Por  arte de portada

Branding Democrats

De: Ken Weber Daryl Weber and Gabriella Martin
  • Resumen

  • Welcome to the Branding Democrats podcast – your field guide to helping Democrats win before it's too late. Our hosts, Ken and Daryl, are renowned industry experts and authors of the book Branding Democrats: A Top-to-Bottom Reimagining of Campaign Strategies.

    The truth is: Democrats suck at branding.

    Branding Democrats is the solution. With our expertise in messaging and branding, we’ll lay out a process to transform the public's perception of Democrats, repositioning the party as the people who genuinely care about the well-being of all Americans.


    We examine the current political landscape and some notable case studies of failing Democratic campaigns of the past. We'll show you how to brand Democrats as the party that "fights for the people", how to make that branding personal, and how to differentiate Democratic policies from those of Republicans that prioritize corporations and the wealthiest Americans.


    Let's help Democrats save America from the crazies. Tune in to the Branding Democrats podcast today.


    © 2024 Branding Democrats
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Episodios
  • From TikTok to the Ballot Box with @RTPtalks
    Jul 2 2024

    In this episode of Branding Democrats, we welcome progressive creator Jay, best known as @RTPtalks on TikTok.

    We start the episode with Jay sharing his journey from being a former Republican and lifelong Mormon to now not only being a Democrat but also creating progressive content.

    Our conversation then delves into the Republican focus on election fraud, the strategic implications for the GOP whether Trump wins or loses, and the potential for Trump to claim fraud if defeated. We discuss how the Democratic Party can counteract misinformation and enhance its messaging on economic policies, reproductive rights, and the integrity of the judiciary.

    The discussion shifts to the potential dangers of a Trump presidency, particularly with Project 2025—a concerning initiative by Trump to ensure loyalty over competence in his administration. We talk about the threat of Trump severely undermining democratic institutions and the integrity of governmental operations.

    The episode concludes by emphasizing the importance of messaging and the role of media in shaping public perception. Jay talks about the power of engaging content and live discussions in shifting political views, particularly among those initially resistant to Democratic ideas.

    To hear more from Jay/RTP:
    TikTok: @RTPtalks

    Want to be a part of the Branding Democrats Community?

    Follow us on our social media👇👇👇

    Instagram: @brandingdems

    TikTok: @brandingdems

    Twitter: @brandingdems

    Email gmbrandingdems@gmail.com if you’d like to be a guest on our show.

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    48 m
  • World War III? with @WonderlandNews
    Jun 24 2024

    In this episode of Branding Democrats, we welcome the progressive creator Shauna, known as @WonderlandNews on TikTok. Known for her coverage of global events and their impact on American politics, Shauna shares her approach to staying informed.

    In this episode, we discuss the rise of right-wing governments across the world, where Shauna articulates her concerns about a global ideological shift. She introduces the "horseshoe theory," which argues that extreme political ideologies often closely resemble each other.

    We talk about the Trans-Pacific Partnership (TPP), and how Trump’s withdrawal from this partnership has undermined global labor standards and facilitated a race to the bottom in global wages. This is something she wishes more Americans knew about because it affects both American workers and international labor markets.

    The conversation shifts to how Democrats can better leverage their successes, especially in terms of managing the economy and improving healthcare access. We challenge the false idea that GOP tax policy is better for the average American, highlighting instead their preference for a system that disproportionately benefits the wealthy at the expense of middle and lower-income groups.

    If you want to hear more from Shauna, follow her on TikTok: @WonderlandNews.

    Want to be a part of the Branding Democrats Community?

    Follow us on our social media👇👇👇

    Instagram: @brandingdems

    TikTok: @brandingdems

    Twitter: @brandingdems

    Email gmbrandingdems@gmail.com if you’d like to be a guest on our show.

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    44 m
  • The Conviction Conundrum with Claudio Vallejo (@whatsupcv)
    Jun 11 2024

    In this episode of the Branding Democrats podcast, we welcome back Claudio Vallejo, a progressive creator out of Texas, better known as @whatsupcv.

    This week, the discussion centers on Donald Trump's recent conviction on multiple felony counts and its implications as the election looms close.

    We talk about why President Joe Biden's campaign is notably reserved in its response to Trump's legal woes. Claudio gives his take on the strategic silence of Biden's campaign and the Democratic Party's general approach to politeness and morality in political warfare. We express concerns about the Democrats' lack of aggressive counter-narratives, especially in response to the Republicans' exploitation of Hunter Biden's legal troubles and other GOP talking points.

    The discussion shifts to the societal impact of conspiracy theorists like Marjorie Taylor Greene and the Republican Party's failure to push back against extremist elements within its ranks. We talk about how the MAGA GOP abandons substantive policy-making in favor of sensationalism and fear-mongering. Meanwhile, Democrats are trying to fight for the people and get policy passed.

    We wrap up the episode reflecting on the historical context of current political challenges and underscoring the stakes of the upcoming election. America needs us to show up in November!

    To hear more from Claudio:
    TikTok: @whatsupcv
    Instagram: @whatsup_cv

    Want to be a part of the Branding Democrats Community?

    Follow us on our social media👇👇👇

    Instagram: @brandingdems

    TikTok: @brandingdems

    Twitter: @brandingdems

    Email gmbrandingdems@gmail.com if you’d like to be a guest on our show.

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    42 m

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