This week on Branding Democrats, we are joined by political creator and podcaster Jon Cooper (@counterpointpolitics) for a raw conversation about America’s deepening crisis.

We begin the episode by addressing the shooting of Charlie Kirk at a Utah rally. Political violence is a symptom of a larger problem in our society, and we take some time to unpack what's going on.

Later, Jon gets into why false equivalence is so dangerous, why Republicans win on branding even when they lie, and what Democrats must do to fight back.

We also dive into Trump’s failing economic agenda, the danger of his tariff obsession, and whether figures like JD Vance could be even worse for our democracy.

It’s part therapy session, part strategy talk — and a call to action for Democrats to stop playing defense and start owning the narrative.

Check out more of Jon's content:

TikTok: @counterpointpolitics

Podcast: The Left Wing

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In our 101st episode of Branding Democrats, we sit down with progressive TikTok creator Nicole Whitted (@NicoleWhittedAuthor) to talk about politics, branding, and what it takes to cut through the GOP’s smoke and mirrors.

Nicole shares what motivated her to start making videos and how her content reaches people in deeply red communities.

Together, we unpack why voters don’t always know what Dems stands for, how to counter Republican narratives about money and power, and what it means to “match their energy” in the fight ahead.

This episode is equal parts candid, urgent, and hopeful—a look at how creators, organizers, and everyday Democrats can push back against authoritarianism and reclaim the brand of a party that fights for people.

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For our 100th episode of Branding Democrats, we’re bringing back a very special guest: Daryl Weber, Ken’s son and co-author of Branding Democrats.

In this conversation, we look back at the book’s predictions—what Democrats got wrong (and right) in the last election cycle—and how the party’s branding failures continue to hold it back.

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This week on Branding Democrats, we are joined by TikTok creator Felicia, best known as @Jeanine Pirreaux. Stay and listen for a wildly funny and fiercely smart conversation about the role of satire in politics, the unraveling of Trump’s second term, and why comedy might be the Democrats’ secret weapon.

Felicia shares how Judge Jeanine Pirro became her MAGA muse, how political sketch comedy became her coping mechanism after Trump’s reelection, and what advice she’d give to Democrats trying to win hearts and minds in a broken information landscape.

We talk about Trump’s deepening Epstein scandal, the missing files, and why this time—Teflon might not hold.

This episode gets to the heart of how Democrats can fight disinformation, reclaim the narrative, and—yes—finally get funny.

To hear more from Jeanine/Felicia -->

TikTok: @Jeanine Pirreaux

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This week, we're back for a conversation about what’s broken in Democratic branding and what it’ll take to fix it.

We start with Obama’s recent call for Democrats to “stop whining and toughen up". We talk about what it means for Democrats to fight back and stop being a punching bag.

Our conversation goes to the infamous Epstein files, which Trump is now calling a hoax (hmmm, we wonder why...). We get into how MAGA excuses Trump's behaviors and how there's some internal tension within the current GOP.

Along the way, we talk about the GOP’s branding advantage and the Democratic Party’s allergic reaction to its own power.

We'll be off next week, but tune into @brandingdems to keep in touch.

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In this episode of Branding Democrats, we welcome back Stacy Hughes, known as @Belle Valise on TikTok. Stacy shares her inspiring personal journey from progressive advocate and social media influencer to first-time candidate, running for city council in South Jordan, Utah.

Together, we tackle the week’s pressing topics: Trump’s chaotic ICE raids and sudden immigration backtrack; escalating tensions with Iran after Ted Cruz’s troubling admissions to Tucker Carlson; and the GOP’s dangerous approach to foreign policy.

Stacy emphasizes the Democrats' urgent need for clear, emotional, and concise messaging. We discuss how Trump's destructive presidency continues to damage America’s global reputation, economic stability, and democratic institutions. And then we brainstorm actionable ways Democrats can highlight Trump’s endless failures and dangerous incompetence in relatable, unforgettable terms.

To hear more from Stacy: @Belle Valise

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In this week's episode of the Branding Democrats Podcast, we are joined by repeat guest Chelsea, better known on TikTok as Political Mom.

We dive into recent authoritarian escalations from the Trump administration, including aggressive ICE raids and the alarming incident involving Senator Alex Padilla. We unpack the implications of Padilla's controversial detention, highlighting Democrats' growing fears and responses to the administration's tactics.

Our discussion also touches on broader political narratives and branding challenges faced by Democrats. Chelsea underscores the urgent necessity for authentic and emotionally engaging leadership among Democrats.

We speculate on potential frontrunners for the 2028 presidential race, including Gavin Newsom, Andy Beshear, Pete Buttigieg, and Alexandria Ocasio-Cortez, considering their strengths, challenges, and public appeal.

Tune in for a passionate discussion on creating a Democratic brand that truly resonates with everyday Americans.

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This week, we dive into the surreal and seismic fallout of Trump and Elon Musk’s public breakup — a political spectacle filled with betrayal, billion-dollar threats, Epstein files, and the most powerful men in America slinging insults on the platforms they own.

But beyond the headlines, this episode gets into what it all really means:

• What the feud exposes about unchecked power and dark money
• Why the Republican Party is cracking under its own contradictions
• How Democrats should respond, and what they must do to avoid squandering this moment
• And what the “Big Ugly Budget Bill” says about the true priorities of Trump’s administration

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