Michael and Catherine discussed the challenges new entrepreneurs face, particularly regarding funding and business structure. They emphasized the importance of starting with a solid foundation, rather than trying to acquire everything upfront. Catherine highlighted the value of finding a mentor or coach to guide entrepreneurs through the process and help avoid costly mistakes. Both agreed that proper planning and seeking professional advice can save money and increase the likelihood of success.

Michael and Catherine discussed the importance of proper business structuring and preparation for accessing capital funding. Catherine emphasized the role of existing relationships, such as with banks, and suggested exploring SBA options and grants. She advised entrepreneurs to ensure they are well-prepared before approaching funding opportunities, highlighting the common mistake of rushing into an LLC without proper planning.

Catherine emphasized the importance of establishing a legitimate business structure to attract funding, advising entrepreneurs to obtain a physical or virtual business address, a business phone number, and a professional email domain. She highlighted the need for a business bank account and suggested using platforms like Grasshopper, RingCentral, and GoDaddy to create a professional appearance. Michael agreed, noting that presenting a legitimate business is crucial when seeking capital, as investors need to see a structured and credible operation.

Catherine discussed her motivation for launching a program to help people transition from employment to entrepreneurship, particularly in light of increasing layoffs and economic challenges. She drew from her experience coaching tax professionals on business management principles, realizing these concepts could benefit a wider audience seeking to start their own ventures. The program aims to guide individuals through the steps from concept to company formation, offering support and honest feedback to help mitigate self-doubt and improve the likelihood of success.

Catherine and Michael discussed the importance of the Concept2Company program, which helps aspiring entrepreneurs structure and grow their businesses. They emphasized that the program provides valuable strategies for making money, automating processes, and securing funding, even for side hustles. Michael highlighted the program's benefits for both new and existing businesses, suggesting it could help entrepreneurs avoid common mistakes and potentially become mentors themselves. Catherine shared her personal experience as an entrepreneur, emphasizing the program's practical approach and the importance of pursuing entrepreneurial ideas.

Catherine shared her million-dollar brand guide, offering it for free to listeners who DM her on Instagram with the word "company." She encouraged people to connect with her on social media using the handle ConnectWithMsCat

Catherine Mitchell is a business strategist, entrepreneur, and co-host of Both Sides of the Check podcast. As founder of Ms Cat Consulting and creator of the Concept2Company program, she helps entrepreneurs move beyond the hustle and become funding-ready business owners.

With over a decade of experience — including building her own tax software company — Catherine has guided hundreds of entrepreneurs to boost revenue and streamline operations. Known for her tough-love accountability and step-by-step blueprints, she delivers results that stick.

Her unique methodology brings together legal structure, funding prep, client acquisition systems, and operational frameworks, giving founders the complete business architecture they need to scale confidently.

Instagram: https://www.instagram.com/mscatconsulting

In this episode, I sat down with Jimmy, a leadership consultant who has spent the past 7–8 years transforming frustrated managers into confident, strategic leaders. Jimmy explained that the leadership challenges many organizations face today aren’t because of individual shortcomings, but rather a lack of meaningful leadership development investment at the enterprise level over the past 25 years. Instead of relying on outdated training methods, Jimmy champions agile and adaptable strategies that meet leaders where they are and equip them for a volatile business environment.

We discussed how leadership development often gets cut during tough economic times, despite companies spending over $160 billion annually on programs that fail to move the needle. Jimmy shared that more than 72% of these initiatives don’t change behaviors or outcomes, while nearly half of leaders admit they don’t trust leadership at all. I reflected on how fatigue and personal demands add to this challenge, making it difficult for managers to fully engage with leadership training.

Jimmy broke down his 4C framework — designed to shift beliefs and behaviors rather than just deliver more content. His approach focuses on practical applications, like improving one-on-one conversations and learning how to navigate tough discussions. Unlike most training sessions that end when the slides are closed, Jimmy’s program provides three months of ongoing support to help leaders build new habits and embed them into their daily practice.

We compared the effectiveness of traditional presentations versus direct conversations in leadership settings. I shared my preference for meaningful discussions over slide decks, which too often leave leaders disengaged. Both of us agreed that systems — whether in leadership, daily life, or personal wellbeing — play a critical role in creating consistency and adaptability.

I also spoke about the importance of emotional awareness and alignment between leaders and teams. When goals and expectations aren’t clear, it’s like rowing a boat with everyone paddling in different directions — lots of effort, very little progress. Jimmy echoed this point, highlighting how critical it is to keep teams aligned and engaged.

Jimmy addressed a common issue for mid-to-senior level managers: the struggle to manage time and energy effectively. Without a shift in mindset and tools, many plateau in their careers. His strategies include rethinking meeting value, task prioritization, and learning to say no. I connected this to my own experience with burnout, emphasizing how leaders must create environments where saying no is safe and respected.

We explored a practical tool Jimmy teaches called the “80% list,” which helps managers identify when they’re nearing capacity before burnout sets in. By recognizing warning signs, sharing them with a trusted colleague, and conducting self-audits, leaders can prevent overload. Recovery practices ensure they return to optimal performance when needed.

Jimmy reinforced the importance of sustainable leadership, noting that many people have been sprinting at full capacity since COVID — what he calls the “cursed window of five years.” Psychometric tools, he explained, help leaders identify their optimal state so they can operate at their best without constantly burning out. I shared a quote from Joan Roan on the simplicity of action versus inaction, reminding listeners that often the difference between growth and stagnation is choosing to act.

We closed with Jimmy’s Amplify program at JBLHighPerformance.com.

His approach begins with a “verbal dump,” allowing overwhelmed leaders to release mental clutter before layering in tools for self-repair and momentum. It’s a practical, supportive path for leaders ready to move from frustration to effectiveness.

In this episode, I sit down with operations executive Jared Paget to explore the rapidly changing world of logistics and supply chain management. We reflect on the industry’s growth, its increasing sophistication, and the vital role of data in shaping better decisions. Jared brings global experience and practical examples that highlight the challenges and opportunities facing supply chain leaders today.

Jared and I discussed the parallels between today’s logistics landscape and the dot-com era of the 1990s. I shared my experiences during the rapid rise and fall of many dot-com companies, while Jared reflected on how far supply chain education has come since then. Specialized programs that did not exist when he started are now providing students with strong foundations in supply chain and logistics, helping them enter the field prepared for modern demands.

We explored the growing importance of embedding supply chain and logistics into college curricula, especially with a strong emphasis on data science. Jared compared data analysis to piloting an airplane, explaining that dashboards and metrics are critical tools for navigating complexity. Yet, we both agreed that while data provides insight, it is human judgment that ensures the best decisions are made.

Jared and I shared stories from our careers where data revealed crucial insights. I spoke about how analytics exposed hidden inefficiencies in nonprofits and influencer marketing, while Jared shared how reviewing customer order patterns uncovered opportunities for efficiency and growth. Both of us underscored that careful data analysis not only identifies issues but also drives measurable cost savings and smarter strategies.

We also touched on the wide-reaching impact of supply chain management. I reflected on my time working for an association that eventually sunsetted, showing how new educational programs reshaped the field. Jared shared how his passion for global cultures drew him to supply chain, and I emphasized the energy of negotiations and the creativity required to solve complex problems. Together, we highlighted how knowledge of supply chain can unlock both career opportunities and strategic advantages.

Jared and I closed the discussion by addressing today’s evolving supply chain landscape. From tariff changes to reshoring conversations, the challenges are significant, but so are the opportunities. Jared stressed the role of data science in helping companies adapt, while we both reinforced the importance of continued education and training for the next generation of supply chain leaders. Jared also shared how listeners can connect with him for further insights.

Jared Paget is an operations executive with over 15 years of experience transforming underperforming organizations and driving business growth across multiple continents. From leading Lean turnarounds that reduced backorders from $5 million to $250,000, to launching a greenfield battery assembly plant in Brazil that generated $20 million in revenue within six months, Jared knows how to turn operational challenges into measurable results.

In this episode, Jared shares how he tackles adversity, scales businesses, and builds resilient teams through accountability and continuous improvement. With a passion for mentoring the next generation of leaders, his insights blend boardroom strategy with hands-on leadership—giving listeners practical tools for navigating complexity, fostering resilience, and achieving sustainable growth.

In this episode, Michael welcomes Sam Goodner, a technology entrepreneur with deep roots in Switzerland and author of Like Clockwork. Their conversation explores how military principles of discipline, structure, and mission alignment can transform business operations and leadership effectiveness.

Military Principles in Business Operations Sam explains how his military background influenced his approach to business, leading him to embed mission focus, accountability, and operational discipline across his organizations. Michael relates these principles to the modern workplace, emphasizing how veterans bring transferable skills like adaptability, teamwork, and strategic focus. Together, they discuss how clear objectives and consistent structure can enhance performance and prevent costly operational breakdowns.

Enhancing Employee Onboarding Strategies Sam highlights the value of comprehensive onboarding through a “boot camp” model that ensures new hires align with company values and understand the organization’s history, mission, and goals. Drawing from his experience at Catapult Systems, he explains how a 2–4 day onboarding program involving senior leadership created a strong sense of belonging and reduced turnover. Michael reinforces the idea that intentional onboarding fosters loyalty and builds resilient organizational cultures that withstand growth and change.

Leadership in the IT Industry Both Sam and Michael share stories from their experiences in the IT industry, reflecting on how strong leadership and people-first cultures drive long-term success. Michael recalls his early experiences at a dot-com startup and the impact of global hiring through the H-1B visa program. Sam adds that one of his greatest rewards has been seeing former employees succeed and maintain lasting friendships—a testament to positive leadership’s enduring impact.

Customer Service Excellence and the 60 Golden Rules Sam recounts developing the “60 Golden Rules of Customer Service” while leading Catapult Systems. These principles were designed to guide new employees through common challenges and establish high standards across departments. Compiled into a handbook, the rules became a foundational tool for maintaining consistent customer excellence. Sam’s book, Like Clockwork, expands on these principles and includes the 60 Golden Rules as an appendix. The book is available on Amazon for readers interested in applying military precision and structured thinking to their own business practices.

Closing Reflection: Michael and Sam close the conversation by reaffirming that success in business often depends on discipline, clear communication, and consistent values—principles that remain timeless whether on the battlefield or in the boardroom.

Listen to more conversations on leadership, resilience, and organizational excellence at BreakfastLeadership.com/blog.

Like Clockwork: Run Your Business with Swiss Army Precision

Ever wish your business could run like a finely tuned Swiss timepiece — predictable, precise, and profitable, even when you’re not in the room?

In Like Clockwork, serial entrepreneur and former Swiss Army officer Sam Goodner shares the exact systems and strategies that helped him scale multimillion-dollar companies and lead them to lasting success. Drawing on lessons from both the boardroom and the elite Swiss Mountain Grenadiers, Sam shows leaders how to replace chaos with clarity, align teams with purpose, and build processes that keep your business thriving year after year.

From operational excellence to leadership discipline, Sam delivers a masterclass in creating organizations that run smoothly, scale effectively, and outlast any single leader’s tenure.

Sam Goodner is no stranger to high stakes and high performance. As founder of Catapult Systems, he turned it into the world’s leading Microsoft Systems Integrator. Later, he helped scale FlashParking into the largest parking technology company globally. A Swiss-American dual citizen, angel investor, and mentor, Sam now dedicates his time to guiding the next generation of entrepreneurs at SamGoodner.com.

If you’re a business owner, executive, or aspiring leader ready to trade unpredictability for precision, this episode is your blueprint.

In this inspiring episode, Michael welcomes leadership expert, author, and advocate Hacia Atherton to discuss her remarkable journey of reinvention, resilience, and impact. Hacia shares how a profound sense of peace during a 2023 visit led her to relocate from Australia to Florida. Her decision was shaped by speaking engagements, meeting her publisher, falling in love, and listening deeply to her own intuition as she entered a new chapter of life. Through her work with Empowered Women in Trades, she encourages others to embrace transitions with courage and authenticity.

Hacia opens up about the devastating equestrian accident that left her with multiple fractures and nerve damage, and the powerful healing journey that followed. Drawing from positive psychology, she transformed her experience into a mission to help others thrive in their careers and lives. Michael relates through his own health scare, a heart attack at age 40, and they discuss how gratitude, mindset, and resilience can reshape recovery and fuel a renewed purpose.

The conversation dives into Hacia’s deep connection to the trades, shaped by her upbringing in a family plumbing business. After a welding accident first introduced her to the field, she realized the potential for women to thrive in these roles. Hacia identifies the barriers many women face entering trades careers and explains her work in bridging the gap between employers and female candidates. Her insights highlight the importance of industry awareness, supportive workplace cultures, and empowering women to step confidently into male-dominated fields.

Michael and Hacia explore the themes in her new book, "The Billion Dollar Blind Spot," which examines workplace culture and how it impacts retention, engagement, and overall performance. They discuss what it means to lead with empathy, positivity, and psychological safety, especially within industries where women have historically been underrepresented. Hacia reflects on her personal leadership journey and the importance of cultivating environments where everyone feels valued. The episode also touches on her excitement about experiencing her first Thanksgiving in the United States.

Website: https://www.haciaatherton.com/ LinkedIn: https://www.linkedin.com/in/haciaatherton/ Instagram: https://www.instagram.com/hacia.atherton/ YouTube Interview: https://www.youtube.com/watch?v=fFNDhI9g0AY Media features: • RMIT • She’s The Boss • The Sydney Morning Herald • The Canberra Times • Steel Blue • Cover Entrepreneur • Women’s Agenda • Daily Mail

How can companies make hybrid work seamless, engaging, and stress-free? Michael sits down with Saskia to explore Seatti — a workplace management software designed to help organizations optimize office usage, enhance collaboration, and make hybrid work truly work.

Saskia shared how her company created Seatti, an innovative workplace management platform that helps organizations manage hybrid work environments. Originally built before the pandemic, Seatti addressed early challenges of coordinating office space and desk usage. Over time, it evolved to include social nudging and meetup features that encourage in-person connections and make returning to the office a positive experience. The goal: to improve visibility into office resources, eliminate friction, and make the workday smoother for everyone.

Michael reflected on how efficient workplaces function when spaces are booked in advance, much like reserving a vacation rental. This approach minimizes frustration, breaks down silos, and ensures that rooms and equipment are used purposefully. Together, Michael and Saskia emphasized that a well-organized office experience increases employee satisfaction and motivates people to return to shared spaces.

The conversation turned to the challenges of bringing employees back after extended remote work. Michael and Saskia discussed how physical environments impact culture and engagement. They stressed that a thoughtfully designed office experience can reenergize teams, foster collaboration, and strengthen culture — provided there’s a balance between flexibility and structure.

Michael discussed the ethics and realities of working remotely, touching on how flexible workdays often blend personal and professional responsibilities. He underscored the importance of creating fulfilling work experiences where both employee well-being and customer satisfaction are prioritized. The pandemic revealed that when silos are removed and systems are well-designed, productivity and collaboration naturally improve.

Michael and Saskia unpacked the mindset shifts needed for organizations to truly embrace flexible work. Saskia noted that fear and outdated managerial habits often slow progress, while Michael warned that rigidity leads to obsolescence. They agreed that younger generations value flexibility over salary, and that trust and training are essential for leaders to manage effectively in a hybrid world.

To close, Saskia discussed Seatti’s seamless integration into platforms like Microsoft Teams, making hybrid work coordination intuitive and accessible. Michael praised Seatti’s approach and confirmed that details about the software would be included in the episode’s show notes for listeners interested in exploring the tool.

This episode explores the future of hybrid work through technology, culture, and leadership. Michael and Saskia dive into the tools and mindsets shaping how we collaborate, create, and connect in a post-pandemic world. Whether you’re an HR leader, facilities manager, or remote-first founder, this conversation offers practical insights on building flexible systems that empower people and optimize performance.

Learn more about Seatti: https://www.linkedin.com/in/saskia-neuner-1b71a9154/

https://www.linkedin.com/company/seatti/

In this episode, Alison Dixon shares insights into the fast-evolving cybersecurity environment in Austin, Texas. She discusses the rising importance of protecting both personal and corporate data amid growing cyber threats, emphasizing the dual challenge of convenience versus protection. Alison and Michael explore how AI complicates the landscape—accelerating innovation but also introducing new vulnerabilities. They underscore the urgent need for smarter, password-free security solutions and thoughtful tech adoption that prioritizes user safety.

Michael and Alison explore the importance of deliberate, strategic integration of AI into business operations. They agree that AI should serve genuine business value, not simply act as a marketing add-on. Clear processes and structured systems must precede AI adoption to avoid inefficiencies. Michael points out that transparency in AI systems, such as chatbots identifying themselves and providing human contact options, can significantly enhance customer trust. Both emphasize the need for balance, restraint, and purpose when embracing new technologies.

The conversation turns to the tension between investing in AI and maintaining strong cybersecurity foundations. Alison warns that over-investing in AI while cutting cybersecurity budgets increases the risk of attacks like phishing and ransomware. Michael shares a real-life story about a senior manager’s phone hack that illustrates the importance of vigilance and response protocols. Alison reinforces the need for proactive defenses and risk-reduction strategies rather than reactive training.

Michael recounts a growing trend of AI-driven voice scams, where criminals mimic loved ones’ voices to exploit victims. He shares a case involving an elderly Toronto couple who lost nearly $100,000 to a voice fraud scheme, stressing the importance of using family “safe words” to verify identity. The discussion underscores how easily anyone—public figure or private citizen—can become a target, highlighting the growing sophistication of AI misuse.

Alison and Michael discuss why human behavior remains the weakest link in cybersecurity. They argue that education alone is insufficient and that organizations should focus on eliminating risk exposure through stronger systems and policies. Practical steps such as multi-factor authentication, unique passwords, and an “assume it’s fake” mindset can dramatically reduce vulnerability. Alison notes that leadership accountability and proactive system design are the true foundations of digital safety.

In closing, Michael and Alison revisit the vital role of two-factor authentication (2FA). While it adds a few extra seconds to login, they agree it is a small price for peace of mind. They also caution that the holiday season often brings a spike in cyberattacks, as people let their guard down. Their message is clear: cybersecurity is not just about technology—it’s about disciplined habits, awareness, and making security a leadership priority.

Alison Dixon, the Chief Customer Experience Officer at Portnox, a leading zero trust network access control platform. Alison is at the forefront of shaping how technical, high-stakes industries like cybersecurity can deliver world-class customer experiences.

With a background that spans HR, Sales Enablement, and IT, she brings a uniquely holistic view to customer success—balancing strategy, empathy, and execution. At Portnox, she’s led the charge in transforming onboarding into a competitive advantage, expanding CX beyond support, and building programs that reduce churn and drive long-term value.

LinkedIn: https://www.linkedin.com/in/alison-dixon-msod/

In this episode, Michael sits down with Ryann to explore the evolving landscape of marketing and the undeniable rise of video content. Ryann shares her experience working with Fortune 500 companies to produce everything from commercials and documentaries to HR training videos, while Michael highlights the growing demand for dynamic, story-driven content that connects brands with younger audiences. Together, they discuss why video and social media are no longer optional. They are essential.

The conversation dives into the challenges businesses face when creating content, especially with limited bandwidth or resources. Ryann explains how her agency, Light Touch Media Group, acts as an extension of in-house teams, delivering both urgent content solutions and long-term strategy. Michael and Ryann also emphasize the importance of carefully vetting marketing providers, avoiding costly missteps, and balancing AI-driven support with the human creativity that fuels authentic storytelling.

Michael brings his own perspective, sharing how renegotiating contracts once saved a nonprofit $250,000 in overhead costs. Those funds were redirected into new programs. He also underscores the role of storytelling in business success, from Kmart Australia’s detailed brand story to overlooked industries struggling to recruit due to weak branding efforts.

This episode is packed with practical insights on adapting to today’s video-driven world, outsourcing effectively, and making marketing a top priority even when budgets are tight.

lighttouchmg.com

Instagram: https://www.instagram.com/lighttouchmediagroup/

LinkedIn: https://www.linkedin.com/company/lighttouchmg/posts/?feedView=all

Ryann LinkedIn: https://www.linkedin.com/in/ryann-liebl-488887240/