In this episode, we discuss the importance of SEO (search engine optimisation) as an essential building block of your overall business growth strategy. SEO encompasses all the things you do on and off your website to drive visitors to your website (your online shop front). We emphasise the need to get the foundational building blocks and messaging right before diving into SEO, so that your visitors have a better chance at converting once they arrive on your website. We talk about the role of keywords, backlinks, and site loading speed (among others) as essential pieces of an overall SEO strategy. While we advise that you outsource the technical aspects of SEO to specialists, as always it’s important to educate yourself first so you can make sound decisions.

We highly recommend the free SEO training provided by Anthony Raspa and his team at Dezign Digital to learn more: Everything you need to know about SEO - Dezign Digital


Takeaways:

• Get the foundational parts of your business right before diving into SEO.
• Focus on all three pillars of SEO: local SEO, organic SEO, and technical SEO.
• Outsource the technical aspects of SEO and use AI tools to assist with meta descriptions and alt tags.
• Prioritise providing valuable content for readers over prioritising SEO.
• Use a multi-pronged approach to marketing that includes SEO, social media marketing, branding, and messaging.

More info here:

https://dezigndigital.com.au/everything-you-need-to-know-about-seo/

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com