This episode comes to you live from the Inspired Business Retreat in Bali! Kate and Sam unite with Angie Giltner, powerhouse Master Coach and motivational speaker for another episode with Angie (our first episode with Angie is still our most downloaded show to this day - have a listen if you haven’t heard it yet!). Together they reflect on Angie's journey over the past year, coming back from a bad business decision that rocked her to her core. They discuss the importance of forgiveness of oneself and others, getting back to what works to get yourself back on track, and the value of doing deep personal work to find new alignment and re-energised focus. The conversation touches on the power of mindset, the importance of simplicity in business, and the need to align one's thoughts and emotions with their desired outcomes. In this conversation, Kate, Angie, and Sam discuss Angie's journey of overcoming challenges and finding her true identity as an entrepreneur. They explore the importance of mindset, finding a good coach, and aligning with one's “core desired feelings” (a concept developed by Danielle LaPorte). They also touch on the significance of gratitude, the inspiring qualities of Balinese culture, and the power of knowing your numbers. The conversation concludes with a reminder to seek help when needed and to stay true to yourself, always.

Takeaways:

• Forgiving yourself for a bad business decision is crucial for moving forward and reclaiming your power.
• Getting back to what works and investing in yourself are key to overcoming challenges and getting back to achieving success.
• Mindset plays a significant role in business success, and it's important to align thoughts and emotions with desired outcomes.
• Simplicity is essential and overcomplicating things can hinder growth and progress. Having a coach or mentor is essential for all entrepreneurs, regardless of the type of business they have.
• Aligning with your core desired feelings and true identity is crucial for success and fulfillment.
• Expressing gratitude and practicing cultural traditions can bring joy and happiness.
• Numbers can hold personal significance and serve as signs or confirmations.
• Seek help and stay true to yourself to overcome challenges and achieve the success you deserve.

Tune in now to learn more.


Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

In this episode, Kate and Sam discuss fundamentals of marketing, including the importance of lead magnets, landing pages and online nurture sequences in building trust and converting prospects into customers. They emphasise the need to start with the end in mind, aligning free offers with paid offers. They also explore the power of ‘experiential’ lead magnets, such as video series and live events that immerse customers in the brand and build trust quickly.

The conversation concludes with a discussion on the rule of three in marketing and the power of simplicity in sales funnels.

Takeaways

• Start with the end in mind and align your lead magnet with your ultimate offer.
• Experiential lead magnets, such as video series and live events, can build trust quickly.
• Offering value for free can showcase expertise and increase the likelihood of conversion.
• Building trust and credibility is essential in the buyer's journey.
• Focus on solving the prospect's problem rather than personal connection.
• Shorten the sales funnel by being present and interacting with prospects. Experiential lead magnets, such as live events or interactive webinars, can be highly effective in building trust with potential clients.
• Lead magnets should provide valuable and specific information that can't be found elsewhere, rather than generic content.
• Landing pages should be simple and easy to navigate, with a clear value proposition and a prominent form for visitors to fill in.
• The rule of three is a powerful psychological principle in marketing, and simplicity is key in creating effective sales funnels.

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

Summary:

In this episode, we were joined by Ortal Green, an expert in creative and innovative thinking. With a background in IT startups in Israel, Ortal spent many years working in the high-tech industry where she realised that the ability to succeed in business comes down to our ability to think creatively and innovatively. This set Ortal on a path to eventually become a mindset shifter and founder of Success by Design. Ortal explains how, sadly, our education system does not develop our skills for creative thinking. In a large study, 98% of all children aged 5 were considered ‘creative thinkers’. By the time we become teenagers this drops to less than half, and by the time we become adults, it drops to less than 5%.

Ortal Green shares four proven ways to expand your thinking creatively and innovatively, which inevitably leads to increased business revenue. If you’ve hit a revenue ceiling in your business and you’re looking for ways to break through to new levels of growth and success, don’t miss this episode!

Takeaways

• Creative and innovative thinking are essential for success in business.
• The education system often stifles creativity, but it is a skill that can be developed.
• Exercises like repurposing objects and merging unrelated ideas can help develop creative thinking skills.
• Shifting from a victim mindset to a transformer mindset is crucial when facing obstacles.
• Improving processes can drive innovation and improve the customer experience. Merging with other businesses can create a stronger and more competitive entity.
• Repurposing ideas or technologies from other industries can lead to innovation and growth.
• Breaking the status quo and challenging traditional norms can open up new opportunities.
• Creative thinking, self-belief, and having a clear vision are essential for success in business.

Connect with the hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com