What if we told you that the gaming industry could be described as a pioneer for the world of the metaverse ? We might forget it but like we have seen at the beginning of this file, the metaverse is not a recent idea and video games have participated a big deal in its development.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

According to Wunderman Thompson's "Into the Metaverse" report, advertising will be one of the sectors impacted by the metaverse.

Metaverse can be a solution to stop spamming consumers with ads and instead offer them an experience with added value and thus create an authentic link between the brand and the consumers.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Standing for Non-Fungible Token, NFT is defined as a non-interchangeable digital asset such as a photograph, song or video whose ownership has been authenticated and stored on a database called a blockchain and which can be collected, sold, and traded on various online platforms.

NFT's are bought with cryptocurrency, and objectively do not have any value. Instead, their price is directly related to the value given to it by the community. As a result, they are mainly subject to speculation.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

After having studied the history of the metaverse and the different ways of considering it, let’s talk about what this new world is based on. For that, we will need to talk about the blockchain.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

As early as the 1950s, in keeping with the times, various authors and filmmakers looked to the future. Over the decades, many visionaries depicted a highly connected, gadget-laden lifestyle that the average person would become accustomed to. As if the hyper-futuristic projections of previous generations on the 2000s weren't extravagant and far from the reality of the mid-20th century, it seemed that humans would become one with technology, and thus forever bound and constantly attached to the machines they had naturally developed and indulged in.

Hosted by Ausha. See ausha.co/privacy-policy for more information.