From job fatigue to passionate professional life

In the 8th episode of Marketing To Go, I talk with career coach Mark Crossfield. For 15 years, he has helped people find their path in their professional life – out of job fatigue and into fulfilling self-realisation.

Hear him talk about:

·      the symptoms of job fatigue

·      the various phases in the process of achieving a satisfying professional life

·      how our teenage years can guide us in our careers as adults

·      the three basic elements of professional life: the role, the company and the industry

·      how we tend to think of work at an organisational level, while forgetting the individual

·      how work does not have to be hard, but can be the fulfilment of a passion

·      how moderation is not a virtue if we are to acknowledge our underlying wishes in our professional lives

·      a pragmatic approach to marketing as an independent professional

·      why we don't necessarily have to be outgoing and venturous to be self-employed

·      Mark's best advice on marketing when it comes to gaining new customers

Time and space for rediscovering yourself

Mark loves helping people recognise their potential and utilise it in their career. He has extensive knowledge about various industries and years of experience in career coaching – but that's not what his clients say is the biggest benefit. Instead, it is the space he creates for reflection on your life and career – a space with time for introspection, where you can rediscover yourself.

Feel like it's time to reflect? Then have a listen right here.

In the seventh episode of Marketing To Go the author Steven Sonsino is my guest. He started off as a ghostwriter, and since then he has written a great number of books on different subjects.

Listen to him talk about:

• how to write a good book
• how a good book becomes profitable if you set it up to be that
• how you actually embark upon your first book
• why the title is absolutely crucial – and how one good title secured him an income for five years
• loads of tips on creating a really good title
• the best way to publish your book
• how your book can build up your audience as you write it
• the power of a book as opposed to something like an article or a blog
• how you can be successful with lectures, mentoring and other things as a result of your book, even if you are an introvert
• why he advises new authors to make their own podcasts
• the three questions you should always ask when writing something
• why you should persevere with writing new books

The author as an agent of change
Steven Sonsino is filled with boundless enthusiasm on the dissemination of knowledge and he sees an author as one who is capable of gathering, disseminating and sharing knowledge wherever there is call for it. To him a good book is a book that transforms people. That is why he sees authors as agents of change.

Find your idea
If you have a good idea or a good story, you also possess the potential for a good book, according to Steven Sonsino. Wherever there are new ideas there is something to write about. The main thing is to find the idea, not forgetting an idea which others, that is your audience, will also find interesting.

Steven Sonsino is still receiving income from his second textbook that he wrote 30 years ago.

Listen to how this can be done here...
https://www.renehjetting.com/good-ideas-sell-books/

In the sixth episode of Marketing To Go Kenda Macdonald is my guest. She is the author of the book Hack the Buyer Brain and founder of Automation Ninjas which help small and large companies all over the world with behavioural marketing automation.

Amongst the things we talk about are:

• easy ways of getting started with automation
• why social media are not quite what they appear to be
• what email can do that social media cannot
• how email and social media can complement each other
• why a freebie needs to be small and simple – both for you and your potential customer
• advantages of being a small company – and how to make the best use of these in your newsletter
• Kenda’s writing process, and how she found time to write her book
• tips on the best way of recording your audio book – and why you should do it yourself
• future of digital marketing

Email marketing is a powerful tool
In her own words, Kenda is obsessed with email marketing. She sees it as a powerful tool – with a tradition going back further than we are given to realise. An email is actually very similar to a letter, something we have been using for centuries – and not that much different from newspaper articles, take for instance the leader column and the personal column. However, many companies do not make full use of email’s attributes – there is too much sales talk, too little attention on the readers, and communication tends to be too impersonal.

Make it personal
In fact, communication should be personal and target-specific. Kenda foresees that mainstream newsletters will die out whereas personal newsletters can look forward to a bright future.

Advantages are out there for your little company. Guess what they are! Or just listen to it here.
https://www.renehjetting.com/strengths-of-email-marketing/