From job fatigue to passionate professional life

In the 8th episode of Marketing To Go, I talk with career coach Mark Crossfield. For 15 years, he has helped people find their path in their professional life – out of job fatigue and into fulfilling self-realisation.

Hear him talk about:

·      the symptoms of job fatigue

·      the various phases in the process of achieving a satisfying professional life

·      how our teenage years can guide us in our careers as adults

·      the three basic elements of professional life: the role, the company and the industry

·      how we tend to think of work at an organisational level, while forgetting the individual

·      how work does not have to be hard, but can be the fulfilment of a passion

·      how moderation is not a virtue if we are to acknowledge our underlying wishes in our professional lives

·      a pragmatic approach to marketing as an independent professional

·      why we don't necessarily have to be outgoing and venturous to be self-employed

·      Mark's best advice on marketing when it comes to gaining new customers

Time and space for rediscovering yourself

Mark loves helping people recognise their potential and utilise it in their career. He has extensive knowledge about various industries and years of experience in career coaching – but that's not what his clients say is the biggest benefit. Instead, it is the space he creates for reflection on your life and career – a space with time for introspection, where you can rediscover yourself.

Feel like it's time to reflect? Then have a listen right here.

In the seventh episode of Marketing To Go the author Steven Sonsino is my guest. He started off as a ghostwriter, and since then he has written a great number of books on different subjects.

Listen to him talk about:

• how to write a good book
• how a good book becomes profitable if you set it up to be that
• how you actually embark upon your first book
• why the title is absolutely crucial – and how one good title secured him an income for five years
• loads of tips on creating a really good title
• the best way to publish your book
• how your book can build up your audience as you write it
• the power of a book as opposed to something like an article or a blog
• how you can be successful with lectures, mentoring and other things as a result of your book, even if you are an introvert
• why he advises new authors to make their own podcasts
• the three questions you should always ask when writing something
• why you should persevere with writing new books

The author as an agent of change
Steven Sonsino is filled with boundless enthusiasm on the dissemination of knowledge and he sees an author as one who is capable of gathering, disseminating and sharing knowledge wherever there is call for it. To him a good book is a book that transforms people. That is why he sees authors as agents of change.

Find your idea
If you have a good idea or a good story, you also possess the potential for a good book, according to Steven Sonsino. Wherever there are new ideas there is something to write about. The main thing is to find the idea, not forgetting an idea which others, that is your audience, will also find interesting.

Steven Sonsino is still receiving income from his second textbook that he wrote 30 years ago.

Listen to how this can be done here...
https://www.renehjetting.com/good-ideas-sell-books/

In the sixth episode of Marketing To Go Kenda Macdonald is my guest. She is the author of the book Hack the Buyer Brain and founder of Automation Ninjas which help small and large companies all over the world with behavioural marketing automation.

Amongst the things we talk about are:

• easy ways of getting started with automation
• why social media are not quite what they appear to be
• what email can do that social media cannot
• how email and social media can complement each other
• why a freebie needs to be small and simple – both for you and your potential customer
• advantages of being a small company – and how to make the best use of these in your newsletter
• Kenda’s writing process, and how she found time to write her book
• tips on the best way of recording your audio book – and why you should do it yourself
• future of digital marketing

Email marketing is a powerful tool
In her own words, Kenda is obsessed with email marketing. She sees it as a powerful tool – with a tradition going back further than we are given to realise. An email is actually very similar to a letter, something we have been using for centuries – and not that much different from newspaper articles, take for instance the leader column and the personal column. However, many companies do not make full use of email’s attributes – there is too much sales talk, too little attention on the readers, and communication tends to be too impersonal.

Make it personal
In fact, communication should be personal and target-specific. Kenda foresees that mainstream newsletters will die out whereas personal newsletters can look forward to a bright future.

Advantages are out there for your little company. Guess what they are! Or just listen to it here.
https://www.renehjetting.com/strengths-of-email-marketing/

In the fifth episode of Marketing To Go I am talking to Darrell Vesterfelt. He has been blogging since 2004 and today he is helping lots of people with content marketing. The general theme of our chat is the question: What is success and how do you become successful?

En route we will touch upon:

• How to find out whether you should count on blogging, videos or podcasts etc.
• Why is it that at present podcasts can be a good bet strategically
• The two most important focus areas for online-marketing in 2020
• Freedom and discipline – and how these two things go hand in hand
• Time management – and why this is crucial for success
• Why Darrell invites everyone to ring and chat to him completely free of charge
• Communication actually being the fourth step in a process, which starts with – listening
• Two things which are always crucial for achieving success

Darrell Vesterfelt is a man who knows a lot about success – for he is a person who has spent many years striving for success and through doing this he has attained solid experience. One of his important findings is that strategy, tactics etc. do not in themselves lead to success; they are just tools. You can be extremely productive, and yet end up in the wrong place.

The most important thing is your mind-set: that you know what it is that you want to achieve so you follow the right path – and choose the tools that best support you along the way. For this reason, success does not necessarily have that much to do with the outward appearance – and you are the only one to judge whether you achieve success. But according to Darrell you can achieve greatness by taking small things seriously.

Would you like to know what success actually is, and how you can achieve it? – Then listen here…
https://www.renehjetting.com/understand-what-success-is-for-you/

In the fourth episode of Marketing To Go, my guest is Nomi Correli. She is a body therapist and a Latin American dancer, and she helps in particular artists and entrepreneurs to realise their dreams.

Hear her talk about:

• your body as your very best adviser
• how she overcame her anorexia and discovered her talent for practising body therapy
• the mouth-to-mouth method that built her business in the USA
• getting an income from three different areas
• why she picks her clients carefully
• how she overcame her fear of speaking English (Nomi is from Denmark)

Nomi’s clients have a dream within, but for some reason, they have concluded that it is unrealisable. She helps people to find out how to realise their dream – and helps them overcome the fear that prevents them from living their dream.

So how does she do it?
Usually, we talk about our difficulties, trying to solve them using our brain. But Nomi goes about in a different way by going into your body, releasing the instinctive intelligence that all people (and animals) have – simply because they are physical beings. And I can assure you that this is tremendously effective, as I tried it myself!

Nomi knows what she is talking about: she has experienced it all with her own body.

Hear her talk about it here – and experience her guidance on how to breathe!
https://www.renehjetting.com/it-all-lives-in-your-body/

Here in the 2nd episode of Marketing To Go, my guest is Brian Gardner, who has been active online almost as long as it has been possible – among other things, as one of the first bloggers. Brian has especially worked with website design, personal branding and the building of online communities.

Hear him talk about:

- how his first businesses came about in the early days of the Internet
- how the Internet has evolved over the past 20 years
– and why Brian believes we are facing a new era in the development of the Internet
- how your private life and the success of your business are linked
- why it is a good idea to do a little research before naming a business or a product
- why less is more – and will be so, even more, going forward.

Sharp analysis of the Internet
Brian Gardner diagnoses the Internet today precisely as follows: There is an increasing amount of noise as nearly everyone goes online to brand themselves – and the social media only compound the problem. That is why Brian has no doubt about the way forward: It is about minimising the noise, focusing on quality and genuinely trying to help others.

Be yourself – and reap success
In short: The time is in for authenticity, for cutting through the noise and for being trustworthy. I’m really excited about it!

Are you curious about the online future that is already taking shape and about how you can successfully be a part of it? – Then get Brian’s crystal clear analysis of the Internet here.

https://www.renehjetting.com/cut-through-the-noise-stay-authentic/

Here in the first episode of Marketing To Go, I talk to Calvin Corelli, the man behind Simplero. He combines entrepreneurship and online marketing with spirituality. Calvin Corelli’s business is based on his own experience and solutions he has developed for his own needs. At first, he offered his solutions for free to others – today, he runs a business with 15 employees.

Hear him talk about:
- why your work on yourself internally is the key to success externally
– and how your inner growth is reflected in your business
- why focus on conversions, sales and earnings neither creates a good business nor makes you happy but, on the contrary, leads to early death
- how you build a solid business based on integrity
- why you should talk about what you believe rather than your products and services
- the evolution of online business and online marketing over the past 10 years – and a look into the crystal ball for the next 2–3 years
- how to ensure success by focusing on your customers instead of your product

Make a difference
Calvin Corelli clearly practices what he preaches: He is excited and enthusiastic about what he does. And when he says: “Focus on the meaningful things”, I have no doubt that he is passionate about making a difference for others – on the commercial as well as the personal level.

According to Calvin Corelli, the key to success is delivering true value to your customers – and focusing more on that than on the bottom line. Magically, that is the path to a solid bottom line. As he puts it: “Be of help and you can’t lose”. I couldn’t agree more.

If you want a business that makes a difference AND is a good business – then have a listen here.
https://www.renehjetting.com/a-good-business-is-founded-on-integrity/