Hello, hello, hello, my salon friends! How on earth are you? Achingly well, I hope. Phil Jackson, your Queen of Salons, here with another dose of Wise Owl wisdom in this episode of the Build Your Salon podcast.

Today, we're diving into how you can maximise your salon's social media presence without the dreaded burnout. Social media has become a vital marketing pillar for salon businesses, but it can be overwhelming. Fear not! I'm here to share my top five actionable tips for attracting new clients through social media while keeping your sanity intact.

Join me as I discuss everything from choosing the right platforms and content that align with your strengths to replicating successful posts and engaging consistently with your audience. Whether you're a whizz on camera or prefer other content formats, there's something for everyone. Discover how to make your social media efforts a powerful client-attracting machine without losing your mind.

In this episode, you'll learn how to focus on what works for you, recycle your best content, and ensure your social media efforts are part of a cohesive marketing strategy. Plus, don't forget the importance of a call to action in every post.

Cheers, Phil

Hello, my salon friends! Phil Jackson here, your Queen of Salons, welcoming you to another insightful episode of "Build Your Salon." In this episode, we're diving into the essential topic of why relying solely on social media for your salon's marketing can be a risky strategy.

Join me as I reveal the secrets to diversifying your marketing approach to ensure long-term success. We'll discuss the immense value of having a robust website, the SEO magic of blogging, and the enduring power of email marketing to keep your customers engaged. Plus, I'll share some timeless, old-school marketing techniques that still pack a punch, proving there are multiple ways to shine in the beauty industry.

Stay tuned, keep pushing forward, and let's create a resilient and thriving salon business together. Your journey to success starts now!

Transform Your Salon: Focus on Profitability, Not Revenue

Hello, my salon friends! Phil Jackson here, your Queen of Salons, ready to transform the way you think about your business. In this episode, I’m diving deep into why chasing higher revenue might actually be steering your salon off course. Instead, I'll show you how focusing on profitability is the true path to sustainable growth and fulfilment.

Join me as I uncover five critical reasons to shift your focus from revenue to profit. We’ll explore how this change can support long-term investments, help you avoid the pitfalls of short-term gains, and align your business goals with your personal lifestyle aspirations. By the end of this episode, you'll have actionable insights to make your salon more efficient and rewarding.

Don’t forget to subscribe to leave a five-star review—it helps more than you know. Until next time, keep thriving and let’s make your salon dreams a reality!

Phil Jackson, your Queen of Salons 🌟