In this episode I reveal the secrets to setting successful salon prices that can make or break your business. We'll delve into why competing on price alone is a losing strategy and how to create a unique client experience that justifies higher prices.

I'll share practical advice on basing your pricing on a realistic assessment of your recent expenses rather than overly detailed cost exercises.

Plus, I'm excited to unveil our profitability cheat sheet—a powerhouse tool distilled from three episodes of the Build Your Salon podcast, designed to boost your salon's success.

Get your cheat sheet here: https://buildyoursalonpodcast.com/money

Don't miss out on these invaluable insights into salon profitability and discover strategies to make your salon a must-visit destination. Stay tuned for more exclusive tips and insights coming your way soon!

Hello, salon friends! Have you ever wondered how to secure a steady revenue stream for your salon, even during the most unpredictable times?

In this episode, I'll share my personal journey of pioneering salon memberships since 2014 and how this strategy has evolved into a lifeline for many, especially post-pandemic.

We’ll explore why relying on traditional revenue patterns, such as the Christmas season, has become a risky gamble. Instead, I'll reveal how salon memberships can offer financial stability, reducing anxiety and helping you make confident decisions about staffing, marketing, and financial planning. Whether you're a solo entrepreneur or managing a large team, now is the perfect time to implement memberships in your salon.

Plus, I’ve put together a handy cheat sheet to help you get started with memberships. Don’t miss this wisdom-packed session!

For your convenience, you can download the cheat sheet at buildyoursalonpodcast.com/memberships.

Feel free to reach out with any questions or to share your thoughts on how memberships could benefit your salon. I’m also gearing up for an exciting Q&A session, so send in your questions!

Tune in now and let’s revolutionise your salon’s income model together. See you in the episode!

Best, Phil Jackson

Feeling the pinch of lost clients and stagnant growth?

Join me, Phil Jackson, as we uncover essential tactics for keeping your business competitive, from leveraging online booking systems to efficiently manage price adjustments to enforcing stricter booking fees and deposits that protect your bottom line. Together, we'll ensure your salon remains resilient and profitable in an ever-changing marketplace.

We'll delve into the art of winning back lost clients with irresistible discounts and the power of setting clear, achievable business targets. By aligning your team’s goals with your salon’s objectives and consistently evaluating your marketing efforts, you'll set the stage for sustained success.

Don't forget to reach out with your questions to make our future episodes even more beneficial. Until next time, take care and stay inspired!

In this episode, we unlock the secrets to cultivating unwavering customer loyalty in your salon business. Join me as I share tried-and-true strategies that will not only keep your clients coming back but also forge deeper, more meaningful connections with them.

Discover the power of regularly updating your ideal customer avatar and how this can elevate your service standards. We'll delve into the significance of standardising systems and consistently enhancing the client experience to stay exceptional and ahead of the curve.

Tune in to transform your client relationships and boost your business's longevity!

Can you really strike the perfect work-life balance as a salon owner? Join me, Phil Jackson, as I delve into the intricate juggling act of maintaining harmony between professional demands and personal well-being. In this episode, I share actionable insights on setting boundaries and managing client expectations without compromising your energy or alignment. Discover how to price your services smartly to include time for essential business administration, ensuring you avoid burnout. Plus, I offer practical strategies for client communication, such as using autoresponders, to help you reclaim your personal time and create a healthier balance between your salon and your life.

When it comes to managing your team, financial constraints shouldn't be a stumbling block. Learn how to handle pay rise requests and commission structures while ensuring your salon remains profitable. I discuss the often-overlooked reality that money is a limited long-term motivator and provide tips on recruiting and retaining a dynamic team. To maximise productivity and reduce stress, I lay out my personal approach to meticulous planning and goal-setting. Facing fierce competition in the laser hair removal market? I'll walk you through strategies to improve profitability, including bold moves like significant price adjustments. Whether you’re contemplating a major business shift or considering an entirely new career path, this episode offers valuable advice and encouragement to keep you on track. Don't forget to subscribe and leave a review if you find our conversation helpful!

Listen now and take the first step towards mastering work-life balance and salon profitability!

Hello, hello, hello, my salon friends! How on earth are you? Achingly well, I hope. Phil Jackson, your Queen of Salons, here with another dose of Wise Owl wisdom in this episode of the Build Your Salon podcast.

Today, we're diving into how you can maximise your salon's social media presence without the dreaded burnout. Social media has become a vital marketing pillar for salon businesses, but it can be overwhelming. Fear not! I'm here to share my top five actionable tips for attracting new clients through social media while keeping your sanity intact.

Join me as I discuss everything from choosing the right platforms and content that align with your strengths to replicating successful posts and engaging consistently with your audience. Whether you're a whizz on camera or prefer other content formats, there's something for everyone. Discover how to make your social media efforts a powerful client-attracting machine without losing your mind.

In this episode, you'll learn how to focus on what works for you, recycle your best content, and ensure your social media efforts are part of a cohesive marketing strategy. Plus, don't forget the importance of a call to action in every post.

Cheers, Phil

Hello, my salon friends! Phil Jackson here, your Queen of Salons, welcoming you to another insightful episode of "Build Your Salon." In this episode, we're diving into the essential topic of why relying solely on social media for your salon's marketing can be a risky strategy.

Join me as I reveal the secrets to diversifying your marketing approach to ensure long-term success. We'll discuss the immense value of having a robust website, the SEO magic of blogging, and the enduring power of email marketing to keep your customers engaged. Plus, I'll share some timeless, old-school marketing techniques that still pack a punch, proving there are multiple ways to shine in the beauty industry.

Stay tuned, keep pushing forward, and let's create a resilient and thriving salon business together. Your journey to success starts now!

Transform Your Salon: Focus on Profitability, Not Revenue

Hello, my salon friends! Phil Jackson here, your Queen of Salons, ready to transform the way you think about your business. In this episode, I’m diving deep into why chasing higher revenue might actually be steering your salon off course. Instead, I'll show you how focusing on profitability is the true path to sustainable growth and fulfilment.

Join me as I uncover five critical reasons to shift your focus from revenue to profit. We’ll explore how this change can support long-term investments, help you avoid the pitfalls of short-term gains, and align your business goals with your personal lifestyle aspirations. By the end of this episode, you'll have actionable insights to make your salon more efficient and rewarding.

Don’t forget to subscribe to leave a five-star review—it helps more than you know. Until next time, keep thriving and let’s make your salon dreams a reality!

Phil Jackson, your Queen of Salons 🌟