In this episode, Greg Isenberg, CEO and Co-Founder of Late Checkout, shares insights on building successful community-based products and the importance of community in product development. Greg also delves into his journey from the head of product strategy at WeWork to founding Late Checkout, a venture studio based on community and Web3 products.

Greg discusses:

- The organic and low-risk nature of building community-based products.

- The core thesis that community-based products outperform non-community-based products.

- His definition of a community-based product and how it differs from an audience.

- Concrete steps for building and scaling a community from scratch.

- The metrics to track for community engagement and retention.

- Lessons from successful and failed communities.

- The intersection of community and Web3, and the potential of DAOs.

- Examples of successful community-based products and their impact.

Resources Mentioned:

Greg Isenberg - https://www.linkedin.com/in/gisenberg/

Late Checkout | Linkedin - https://www.linkedin.com/company/late-checkout/

Late Checkout | Website - https://www.latecheckout.studio/

Boast.AI - https://Boast.AI

“From Grassroots to Greatness” - https://FromGrassrootsToGreatness.com

Homeroom Club - https://homeroom.club/

Friends With Benefits (FWB) - https://www.fwb.help/join

This episode is brought to you by:

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.

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