Dave explains:

- The early challenges and failures they faced, including tech problems and market uncertainties.

- How they kept a lean capital structure to stay focused and efficient.

- Partnering with agencies and aggregators to grow the business.

- The company culture at The Trade Desk, which focuses on contribution, accountability and small-team autonomy.

- The decision to go public and the importance of staying independent.

- Keeping employees motivated and maintaining a strong culture during rapid growth.

Resources Mentioned:

Dave Pickles -

https://www.linkedin.com/in/dave-pickles-3a31bb3/

The Trade Desk | LinkedIn -

https://www.linkedin.com/company/the-trade-desk/

The Trade Desk | Website -

https://www.thetradedesk.com/us

This episode is brought to you by:

Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com

Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.

#digitaladvertising #adtech #businessgrowth #product #marketing #innovation #startup #generativeai #AI

In this episode, Dan Olsen, Author of "The Lean Product Playbook," explores the essentials of crafting effective product strategies. With a background in working with industry giants like Google, Facebook, Amazon, Uber, Box and Walmart, Dan offers valuable insights into achieving product-market fit and leading successful product teams.

Specifically, Dan discusses:

- The importance of focusing on the long term rather than the short term in product strategy.

- The Product-Market Fit Pyramid and how each layer contributes to achieving product-market fit.

- The difference between problem space and solution space and why it’s crucial to address customer needs.

- How to use the Kano Model to categorize customer needs and prioritize features.

- The concept of product strategy as saying no to many good ideas to focus on the best ones.

- Practical examples from his experience, including the success of Instagram’s initial product strategy.

Resources Mentioned:

Dan Olsen - https://www.linkedin.com/in/danolsen98/

Dan Olsen's book: "The Lean Product Playbook" - https://www.amazon.com/dp/1118960874/ref=tsm_1_fb_lk

Lean Product Meetup - https://meetup.com/lean-product

This episode is brought to you by:

Leverage community-led growth to skyrocket your business. From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.

Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at https://Boast.AI.

Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.

Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.

#product #marketing #innovation #startup #generativeai #AI