Have you ever questioned if your gym's training model is really the best for your clients?

It's easy to fall in love with the training modality or business model you've created, even when it isn't delivering the best results for your clients.

The gym owners who succeed are the ones willing to evolve their business to suit their client's needs as well as ensure long-term business success.

While high-intensity interval training (HIIT) has been popular recently, research suggests strength training is still the most effective way to build muscle and burn fat.

Large group training gyms struggle to provide the personalized attention and safety measures needed for strength training.

Client retention is another important factor. Clients who don't see results are unlikely to stay with a gym. Strength training offers a proven method for achieving lasting fitness goals.

In this episode, Tim and Randy explain why gym owners must be willing to adapt their training models and offerings, even if it means letting go of a model they've fallen in love with.

Curious to learn more?

Tune in to this episode!

Key Takeaways:

• Intro (00:00)
• The danger of falling in love with your product (00:33)
• Tim's story of changing his gym model (01:53)
• Importance of strength training for all fitness goals (03:27)
• Challenges with high-intensity training gyms (05:59)
• Example of successful model transition (14:23)

Additional Resources:

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Have you ever felt frustrated by clients who come for free trials but never commit? You’re definitely not alone.

Many gym owners think free trials are the golden ticket to new memberships. But they’re wrong.

Free trials attract low-quality leads and devalue the services your gym offers. You might get a bunch of potential clients, but they are often people who could never afford your services in other ways.

Or even if they could, they won’t see the value of your offer. At the end of the day, why would they pay for something they got once for free?

In this episode, Tim and Randy explain why free trials might be sabotaging your gym's success and offer an alternative that is healthier for your gym business.

Curious to learn more?

Tune in to this episode!

Key Takeaways:

• Intro (00:00)
• Discussing echo chambers (01:34)
• Critique on free trials (03:11)
• CrossFit business model flaws (04:50)
• Alternatives to free trials (08:51)
• Value of diverse business practices (13:30)
• Importance of profitability (14:47)
• Iron Circle mastermind insights (15:10)
• Value of paid trials (21:09)
• Questioning traditional practices (28:38)

Additional Resources:

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

More and more gym owners are realizing that Facebook marketing isn't what it used to be. Even though many still depend heavily on it, this shift can be a chance to explore more effective ways to reach new clients.

This episode introduces a tool that offers gym owners much better results than they could ever expect from Facebook ads. Tim and Randy sit down with David Carroll, founder of DOPE Marketing, which specializes in direct mail and data-driven marketing strategies.

Yes, direct mail probably makes you immediately think of the inefficiencies of traditional campaigns. But David's company has developed software that streamlines the process and enables this old-school method to make a huge comeback.

Imagine being able to send personalized mail to your ideal clients without barely lifting a finger.

This is exactly what David's software makes possible. Combining direct mail with modern digital tools, this software can help gym owners create comprehensive marketing strategies based on informed decisions.

It allows gym owners to use data to better target marketing efforts and reach the most promising potential clients, saving gyms (and other similar businesses) tons of time and money.

Curious to learn more about this powerful marketing software? Tune in for the full conversation and learn how it can breathe new life into your marketing strategy.

Let's dive in!

Key Takeaways:

• Intro (00:00)
• Who is David Carroll (00:42)
• Background on DOPE Marketing (02:18)
• Benefits of targeted direct mail (05:19)
• Using data to identify ideal customers (11:25)
• Strategies for re-engaging past clients (18:25)
• Neighborhood targeting for new clients (21:29)
• Special birthday campaign ideas (22:48)
• Importance of data-driven marketing decisions (26:39)
• Simplification of business through data (31:51)

Additional Resources:

- Check out DOPE Marketing website to learn more about their software

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!