Have you ever questioned if your gym's training model is really the best for your clients?

It's easy to fall in love with the training modality or business model you've created, even when it isn't delivering the best results for your clients.

The gym owners who succeed are the ones willing to evolve their business to suit their client's needs as well as ensure long-term business success.

While high-intensity interval training (HIIT) has been popular recently, research suggests strength training is still the most effective way to build muscle and burn fat.

Large group training gyms struggle to provide the personalized attention and safety measures needed for strength training.

Client retention is another important factor. Clients who don't see results are unlikely to stay with a gym. Strength training offers a proven method for achieving lasting fitness goals.

In this episode, Tim and Randy explain why gym owners must be willing to adapt their training models and offerings, even if it means letting go of a model they've fallen in love with.

Curious to learn more?

Tune in to this episode!

Key Takeaways:

• Intro (00:00)
• The danger of falling in love with your product (00:33)
• Tim's story of changing his gym model (01:53)
• Importance of strength training for all fitness goals (03:27)
• Challenges with high-intensity training gyms (05:59)
• Example of successful model transition (14:23)

Additional Resources:

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Have you ever felt frustrated by clients who come for free trials but never commit? You’re definitely not alone.

Many gym owners think free trials are the golden ticket to new memberships. But they’re wrong.

Free trials attract low-quality leads and devalue the services your gym offers. You might get a bunch of potential clients, but they are often people who could never afford your services in other ways.

Or even if they could, they won’t see the value of your offer. At the end of the day, why would they pay for something they got once for free?

In this episode, Tim and Randy explain why free trials might be sabotaging your gym's success and offer an alternative that is healthier for your gym business.

Curious to learn more?

Tune in to this episode!

Key Takeaways:

• Intro (00:00)
• Discussing echo chambers (01:34)
• Critique on free trials (03:11)
• CrossFit business model flaws (04:50)
• Alternatives to free trials (08:51)
• Value of diverse business practices (13:30)
• Importance of profitability (14:47)
• Iron Circle mastermind insights (15:10)
• Value of paid trials (21:09)
• Questioning traditional practices (28:38)

Additional Resources:

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

More and more gym owners are realizing that Facebook marketing isn't what it used to be. Even though many still depend heavily on it, this shift can be a chance to explore more effective ways to reach new clients.

This episode introduces a tool that offers gym owners much better results than they could ever expect from Facebook ads. Tim and Randy sit down with David Carroll, founder of DOPE Marketing, which specializes in direct mail and data-driven marketing strategies.

Yes, direct mail probably makes you immediately think of the inefficiencies of traditional campaigns. But David's company has developed software that streamlines the process and enables this old-school method to make a huge comeback.

Imagine being able to send personalized mail to your ideal clients without barely lifting a finger.

This is exactly what David's software makes possible. Combining direct mail with modern digital tools, this software can help gym owners create comprehensive marketing strategies based on informed decisions.

It allows gym owners to use data to better target marketing efforts and reach the most promising potential clients, saving gyms (and other similar businesses) tons of time and money.

Curious to learn more about this powerful marketing software? Tune in for the full conversation and learn how it can breathe new life into your marketing strategy.

Let's dive in!

Key Takeaways:

• Intro (00:00)
• Who is David Carroll (00:42)
• Background on DOPE Marketing (02:18)
• Benefits of targeted direct mail (05:19)
• Using data to identify ideal customers (11:25)
• Strategies for re-engaging past clients (18:25)
• Neighborhood targeting for new clients (21:29)
• Special birthday campaign ideas (22:48)
• Importance of data-driven marketing decisions (26:39)
• Simplification of business through data (31:51)

Additional Resources:

- Check out DOPE Marketing website to learn more about their software

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Almost every gym owner has been there: a personal trainer leaves and takes clients with them. Some of them were in this situation more than once.

It's a huge issue in the fitness industry, and a major headache. How do you stop trainers from walking away with your clients?

Sure, contracts are one way to handle it, but if your gym doesn’t have a solid system to keep clients loyal, no contract can save you from the loss of clients or the costs of endless legal battles.

This episode, Tim and Randy are sharing four strategies they've successfully used in their gym to tackle this problem. They’ll discuss how to create a loyalty to your gym that keeps clients around even if their go-to trainer leaves.

Tune in to find out how to keep your gym's client base solid and your business stable, no matter who comes and goes.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• Early bird tickets for the Chicago Growth Summit (00:54)
• Client theft - the biggest issue in the fitness industry (03:03)
• Understanding perspectives: coach vs. client vs. gym owner (08:26)
• W-2 employees vs. 1099 contractors (12:34)
• Ensure clients know results come from the gym, not the coach (15:16)
• Use your own software (Semi-Private Pro) (16:50)
• Switching trainer schedules & maintaining consistent client experiences (18:26)
• Open communication and support for coaches (22:55)
• Recap (26:17)

Additional Resources:

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Many gym owners are chained to their gym. Maybe not literally, but no matter how hard they work, they can't step away without everything falling apart.

In addition to lacking systems, doing everything on their own, and micromanaging, one of the main reasons for this is because they are constantly stepping in to cover for missing staff. These gym owners are always the go-to person for every little thing — from fixing toilets to making sales calls.

Are you recognizing yourself in this picture? Then this episode is the one you don’t want to miss because Tim and Randy discuss how to break this cycle.

One of the crucial things is to train coaches to take on higher responsibilities - to step up, handle sales, manage clients, and generally keep operations running smoothly.

This way, not only will you avoid having to jump back into operations, but you also empower your staff and show them a clear path for their career growth.

And that’s a win-win situation: Your coaches get to develop new skills and advance in their careers, and you get the freedom to focus on the bigger picture and business development.

Tim and Randy refer to this concept as "coaching up," whereas "backfilling down" refers to the owner stepping in to cover operational gaps.

If you tune in, you’ll learn more about these two concepts. You’ll also find out why it’s not enough just to coach up if you haven’t built comprehensive systems and SOPs and why it’s crucial that your operations can run smoothly, even if a key team member is unavailable.

Tim and Randy have made this episode short, but packed with pure gems - join them and see for yourself!

Tune in now!

Key Takeaways:

• Intro (00:00)
• Coaching up concept (01:38)
• Empowering coaches with additional skills (06:23)
• Creating career growth paths for staff (08:45)
• The reality of owner dependence (11:23)
• Practical steps to implement coaching up (12:37)
• Recap (13:30)

Additional Resources:

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

Starbucks coffee tastes the same no matter where you go. Ever wondered why?

Because of their systems.

And did you know that you can (and should) apply the same principles to your gym?

Systems are not just a buzzword. They're structured processes designed to ensure your business runs smoothly and efficiently. Having efficient systems in place can benefit not just your clients but also your coaches and, most importantly, you as the owner.

There are four systems your gym's operations can benefit from: delivery, ascension, conversion, and attraction. In this episode, Randy and Zach break down these concepts into understandable parts.

They'll explain how to effectively implement systems in areas like client service, sales processes, and marketing strategies. They'll also show you how automation can take over mundane tasks, allowing you to focus on what truly matters.

Join Randy and Zach to find out how each system works to escalate clients to higher tiers of service and how automating these processes can free up your time to focus on growth.

Tune in now!

Key Takeaways:

• Intro (00:00)
• Defining systems and their importance in business (00:52)
• Delivery systems - example of Starbucks (02:38)
• Systems form the core of brand identity (08:23)
• Creating systems to benefit clients, coaches, and owners (14:47)
• Conversion systems (24:01)
• Role of automation (28:36)
• Importance of having intentional systems in place (31:59)
• Owner should be system creators (33:56)
• Recap (39:33)

Additional Resources:

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!

For many gym owners, running a gym often means being caught up in day-to-day tasks – constantly putting out fires and hardly finding any time to focus on growing their business.

To break this cycle, you need two things:

1. create systems that guide your business
2. find the right fitness director and train them properly

Because the systems run the business, and the people run the systems.

So, the formula is simple: set up the system and then put someone capable in charge of it. This allows you to step back and focus on the bigger picture.

In this episode, Randy and Zach talk about the importance of a fitness director to a gym. They explain that by setting up strong systems and teaching your fitness director to manage them well, you turn them into a crucial part of keeping your gym running smoothly.

They show how properly trained fitness directors can take over the training floor and even handle sales and administrative duties, allowing owners to shift from working in their business to working on their business.

Tune into this week’s episode to discover how setting up the right systems and empowering someone to run them can liberate you from the gym floor and open up new avenues for your business’s growth.

Let’s dive in!

Key Takeaways:

• Intro (00:00)
• Importance of delegation (02:18)
• Role of fitness directors (04:14)
• Quadrants of the director role (08:53)
• Client relationship management (15:45)
• Simplifying systems (21:43)
• Recap (25:44)

Additional Resources:

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

---

If you haven't already, please rate and review the podcast on Apple Podcasts!

This podcast often highlights $30k per month as the magic number gym owners need to break through. But why exactly $30k?

Well, hitting this revenue mark is like crossing a threshold where the usual struggles start to ease up. Your gym's recurring revenue begins to cover all your base operating expenses for the month, without the desperate urge to sign up a new member or sell another program.

When you know your bills are paid, you can focus on your gym's growth and start making more money. Once you achieve a consistent $30k income month after month, it becomes much easier to reach $40k, $50k, or $60k a lot faster.

So the biggest question is, how do you break through that ceiling?

In this episode, Tim and Randy share the three essential pillars you need to break through that ceiling:

• Systems that help streamline your operations
• Lead flow that keeps new clients coming
• Automation that acts like another employee who never forgets, works 24/7, and never has a bad day

They also present a comprehensive coaching program they developed that integrates these essential elements and truly delivers results!

Join them and learn what you need to achieve a stable income, reduce stress, and finally gain more financial flexibility to enjoy owning your business instead of just surviving in the arena.

Tune in now!

Key Takeaways:

• Intro (00:00)
• Importance of $30K monthly revenue (00:51)
• Need for comprehensive systems (03:41)
• Diversified lead sources (10:33)
• The importance of automation (13:06)
• Our coaching program and its benefits (21:52)
• Program costs and payment plans (25:47)

Additional Resources:

- Win an InBody 380 body composition scanner

- Join the waitlist for tickets to the 2024 FitPro Growth Summit

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- An app designed for semi private training - Semi Private Pro

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle

- Jump on a call with Randy

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If you haven't already, please rate and review the podcast on Apple Podcasts!