Welcome to the The Freedthinker, a marketing podcast hosted by Marcus J Freed. It's where we talk to business owners and thought leaders, looking at cutting-edge marketing techniques, what’s working in today’s business climate, how to market on a shoestring, and essential skills to get heard above the noise of the competition.

Freedthinking is a marketing agency based in Los Angeles and London, and can be found at www.freedthinking.com. We help companies get seen & heard by potential customers. Our approach is do *whatever it takes* to market your business - using both traditional and cutting-edge techniques - websites, promo videos, blogs, podcasts, social media-management, digital advertising - and of course harnessing the power of AI as it continues to evolve.

***

FREEDTHINKING MARKETING SERVICES
Promo Videos: https://www.freedthinking.com/promotional-videos
Digital Ads: https://www.freedthinking.com/digital-ads
Websites, Copywriting & Consulting: https://www.freedthinking.com/growth-marketing

THE FREEDTHINKER PODCAST ON OTHER PLATFORMS
APPLE PODCASTS: https://podcasts.apple.com/us/podcast/the-freedthinker/id1705696941
SPOTIFY: https://open.spotify.com/show/1JvB8dynCJmeagNjQ3T0VO?si=d5e640fb531f4515
RSS: https://feeds.buzzsprout.com/2237966.rss
AMAZON/AUDIBLE: https://shorturl.at/cAJPY
INSTAGRAM: https://www.instagram.com/freedthinking
FACEBOOK: https://www.facebook.com/freedthinkingconsulting

***

TODAY'S GUEST: HANNAH FELDMAN
Hannah Feldman is co-founder of Kidadl, the global online platform for parents looking to discover the best resources to educate and entertain their children. The business is scaling rapidly and serves an audience of millions of parents worldwide.

Prior to founding Kidadl Hannah worked across law, finance and media. She was a corporate solicitor at Linklaters, before embarking on a banking role at UBS. Hannah worked as a Director at PE firm Hamilton Bradshaw alongside the former “dragon’s den” tycoon James Caan. She is a mum to 3 energetic children and lives with her husband and family in North London.

During the podcast we discussed various things, including:

- How the Kidadl team saw an opportunity during Covid.
- Why they pivoted their business model to make it more relevant to parents and serve many more people.
- How content marketing has proved to be an incredibly successful technique to grow the business.
- Identifying the pain point you are solving in business.
- The deep satisfaction of helping families as a result of what Kidadl offers - and solving real problems in real life.
- Knowing that you can quit your job and start a successful business: you don’t have to be restricted to the 9 to 5.
- Feel the fear and do it anyway!

HANNAH'S LINKS:
https://www.facebook.com/kidadl
Kidadl
https://www.youtube.com/channel/UCcRgoNJXnm1n9I7mB0lm9rw
https://www.pinterest.co.uk/Kidadl
https://twitter.com/kidadlofficial
www.Kidadl.com

Freedthinking is a growth marketing agency based in Los Angeles. Discover more at www.freedthinking.com.

Instagram: @freedthinking and @marcusjfreed