If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you're considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice to help you make an informed decision.

In this episode I talk about:

• Copy vs Content
• • Understanding the critical differences between copywriting (selling and persuasion) and content writing (informing and entertaining)
• What is niching and the kinds of niches available
• • Social Media: Posts, videos, ad copy
  • Email: Newsletters, sequences, sales campaigns
  • Content Marketing: Blogs, case studies, white papers
  • SEO: Web pages, blogs, title tags
  • Ecommerce: Product descriptions, category pages, sales emails
  • Brand Storytelling: Brand narratives, tone of voice, case studies
  • Sales Copywriting: Sales pages, landing pages, direct mail copy
  • Video: YouTube scripts, webinars, course content
  • AI Writing: Emails, product descriptions, technical documents
• Examples of copywriters who have niched
• • Learn about those who have successfully niched in various industries, how they did it and why
• Why less glamorous but lucrative industries can be a good source of niche work
• The pros of niches:
• • Easier business development
  • Reduced time learning new topics
  • Enhanced expertise and reputation
  • Potential for higher fees
• The cons of niches:
• • Limited variety
  • Risk of boredom
  • Dependence on one customer or industry
  • Time required to establish recognition
• How to get started in your niche
• • Using the 'hedgehog' concept to identify your niche
  • Leveraging platforms like Eventbrite to discover niche opportunities

Read the show notes

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