• Do you struggle to price your copywriting services?
• Do you constantly undercharge and feel undervalued?
• Do you see others less talented than you getting paid more>

If any of that resonates with you and you feel just a little bit annoyed that you’re not getting paid what you’re worth, this is the episode is for you!

Today, we dive into a topic that many creatives struggle with: pricing their services. In our chat today Andrew Griffiths shares his insights on how to charge what you're worth and build a successful, profitable copywriting business. Andrew is a business coach and the author of a book called ‘Someone has to be the most expensive – why not make it you’, one of the best books I’ve read for how to change your mindset and management practices around pricing.

With decades of experience on how to build a high paying clientele, his practical advice will give you a blueprint for how you can always get paid top dollar for the work you do.

In this episode, Andrew discusses:

• His journey from poverty mentality to running a successful business
• The importance of mindset and self-worth in pricing your services
• Strategies for building credibility and showcasing your value
• How to handle pricing conversations with potential clients
• Practical tips for increasing your rates and attracting better clients
• Why consistency in your business is critical to success
• How to differentiate yourself in a competitive market
• The importance of doing what others aren't willing to do

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Would you like to earn a six figure income from copywriting?

Would you like to leverage your existing career to help you find new copywriting clients?

Would you like to write about something you love and get paid well to do so?

If any of that resonates, this episode is for you.

In this episode I talk to Sophia Auld, a health and medical copywriter who turned her 25 years of healthcare experience into a successful copywriting career. Sophia shares her unique journey and provides valuable insights on how to pivot your career and harness your background to succeed in the copywriting industry.

You’ll learn how to:

• Transition from one career to another
• Leverage your existing skills to find lucrative copywriting clients
• Price your services
• Choose a niche that inspires you and pays you well
• Cold call clients using an easy-to-follow email pitch template
• Create a point of difference from other copywriters in your niche
• Discover your ‘why’ that will help you overcome self-doubt and imposter syndrome
• Market your business on a budget
• Use simple business development techniques to find a consistent stream of new clients
• Avoid rookie errors when starting out

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

If you’ve ever wondered what niching is, or how to niche your copywriting business, this is the episode for you. Whether you're considering specialising in a specific industry or want to understand the benefits and drawbacks of niching, this episode provides valuable insights and practical advice to help you make an informed decision.

In this episode I talk about:

• Copy vs Content
• • Understanding the critical differences between copywriting (selling and persuasion) and content writing (informing and entertaining)
• What is niching and the kinds of niches available
• • Social Media: Posts, videos, ad copy
  • Email: Newsletters, sequences, sales campaigns
  • Content Marketing: Blogs, case studies, white papers
  • SEO: Web pages, blogs, title tags
  • Ecommerce: Product descriptions, category pages, sales emails
  • Brand Storytelling: Brand narratives, tone of voice, case studies
  • Sales Copywriting: Sales pages, landing pages, direct mail copy
  • Video: YouTube scripts, webinars, course content
  • AI Writing: Emails, product descriptions, technical documents
• Examples of copywriters who have niched
• • Learn about those who have successfully niched in various industries, how they did it and why
• Why less glamorous but lucrative industries can be a good source of niche work
• The pros of niches:
• • Easier business development
  • Reduced time learning new topics
  • Enhanced expertise and reputation
  • Potential for higher fees
• The cons of niches:
• • Limited variety
  • Risk of boredom
  • Dependence on one customer or industry
  • Time required to establish recognition
• How to get started in your niche
• • Using the 'hedgehog' concept to identify your niche
  • Leveraging platforms like Eventbrite to discover niche opportunities

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.