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When you think of branding, do you straight away think of your logo and your fonts and colours?

If you answered YES, you wouldn't be alone.

This week I chat with brand strategist Cass Emmerson about the true essence of branding beyond just logos and visuals.

We'll explore how to create a powerful emotional connection with your audience, the journey Cass took to become a brand expert, and the importance of crafting a unique brand personality. We'll also delve into the fascinating world of neuromarketing and discuss how to maintain authenticity in the face of cancel culture. Join us as we uncover the secrets to building a memorable and authentic brand that truly resonates with your customers.

In this episode we cover:

• Cass Emerson’s background in marketing, management, and various retail and corporate roles leading to her brand strategist career
• Understanding the role of a brand strategist in building emotional connections with customers and why hiring a brand strategist can help articulate and package your business identity.
• The critical role of visual identity, including logos and colors, in customer recall and association
• Insight into neuromarketing and how it subconsciously influences customer behavior
• The importance of authenticity in branding to maintain trust and avoid customer disconnect
• Cass also discussed the challenges of cancel culture and the importance of brands staying true to their values and voice to maintain authenticity and avoid backlash

Resources and links mentioned in this episode:

• Ways to work with Belle: belleverdiglione.com.au
• Cass instagram: @emmersyn_brandstrategy
• Cass website: https://emmersyn.au/
• Check out Cass free resources available for download, Brand Audit and Instagram Checklist
• She runs Speed Dates every fortnight for quick free advice.

She's offering an Hour of Power deep dive session for $100 off at $497 (normal price $597) - These give so much clarity and direction, super powerful.

Support the Show.

🎙Hey rad AF human, thanks for being part of the Camera Queens community. If you frothed over this episode, give this gal an ego stroke and hit the FOLLOW button. And if you really wanna get me rockin out to the tunes of Nirvana circa 1994 - leave me an Apple Review. A monthly human will win a 1:1 coaching call with yours truly valued at 10 million dollars. Make sure you screenshot the review and share it to Instagram and TAG me - otherwise I won't know it's yours and it may get lost forever in the Apple-verse. Okay hawt stuff, you're the best. Now go and tell yourself that in the mirror. Look into the mirror and say, I'm the GOAT and I'm a cool cat. Okay byeeeeeeeeee 🎙

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Hey Queens! Welcome back to another inspiring episode of the Camera Queens | Find Your Focus podcast. In today's episode, I'm thrilled to chat with Kirryn Lee, an amazing energy mindset and emotional intelligence coach.

We'll dive into the energetics of business and self-expression, explore Kirryn's incredible transformation journey through motherhood, business challenges, and personal growth. We'll discuss how small daily changes, pushing comfort zones, and showing up authentically can inspire others. Plus, we'll touch on holistic practices, managing ADHD and anxiety, and the importance of boundaries and self-compassion.

Join us for an inspiring and insightful conversation that's sure to elevate your personal and professional life!

In this episode we cover:

• How energy and mindset impact personal and professional life.
• Importance of small daily changes and overcoming self-criticism to express one's true self.
• Kirryn’s experiences with motherhood, business, separation, and divorce.
• Emphasizing pushing comfort zones and inspiring others through authenticity.
• Grounding techniques, rest, and mindset rewiring to overcome challenges.
• Impact of menopause on family and proactive trauma processing.
• Embracing intuition led to becoming a branding photographer.
• Following intuition over traditional advice during the launch of Camera Queens.
• Aligning thoughts and energy for business growth.
• Shifting perspectives and learning from personal judgments.
• Establishing boundaries, learning to say no, and practicing self-compassion.

Resources and links mentioned in this episode:

• Ways to work with Belle: belleverdiglione.com.au
• Belle Verdiglione’s Instagram: @belleverdiglione
• Get my FREE Market Your Mini's Action Plan - https://www.belleverdiglione.com.au/minis-action-plan
• Kirryn Lee instagram: @kirryn_lee
• Kirryn Lee website: https://kirrynlee.com/

Support the Show.

🎙Hey rad AF human, thanks for being part of the Camera Queens community. If you frothed over this episode, give this gal an ego stroke and hit the FOLLOW button. And if you really wanna get me rockin out to the tunes of Nirvana circa 1994 - leave me an Apple Review. A monthly human will win a 1:1 coaching call with yours truly valued at 10 million dollars. Make sure you screenshot the review and share it to Instagram and TAG me - otherwise I won't know it's yours and it may get lost forever in the Apple-verse. Okay hawt stuff, you're the best. Now go and tell yourself that in the mirror. Look into the mirror and say, I'm the GOAT and I'm a cool cat. Okay byeeeeeeeeee 🎙

Send us a Text Message.

Did you ever consider hiring a VA or an OBM?

Today, we're diving deep into the world of networking and support systems that drive business growth as I sit down with Lauren Hogan, a seasoned entrepreneur who shares her invaluable experiences and strategies for navigating through crises, mastering effective communication, and seamlessly integrating into new territories. We'll explore the essential components of email marketing, building brand integrity, and the crucial role of support teams in streamlining decision-making processes.

Get ready to uncover the secrets behind fostering close collaborations and harnessing the power of communities for business success. Let's dive in!"

In this episode we cover:

• How to adapt in crisis as Lauren Hogan swiftly shifted her business model to meet urgent needs during chaotic times.
• What are the strategies in entering new territories for seamlessly integrating into another business and tailoring processes to fit unique client needs.
• Overcome the fear of being pushy by mastering the art of follow-up for securing sales and maintaining connections.
• Learn the importance of establishing close working relationships between business owners and support teams for seamless problem-solving and workflow management.
• Gain insights into selecting the right email platform, optimizing open rates, and leveraging content for engagement.

Resources and links mentioned in this episode:

• Ways to work with Belle: belleverdiglione.com.au
• Belle Verdiglione’s Instagram: @belleverdiglione

Support the Show.

🎙Hey rad AF human, thanks for being part of the Camera Queens community. If you frothed over this episode, give this gal an ego stroke and hit the FOLLOW button. And if you really wanna get me rockin out to the tunes of Nirvana circa 1994 - leave me an Apple Review. A monthly human will win a 1:1 coaching call with yours truly valued at 10 million dollars. Make sure you screenshot the review and share it to Instagram and TAG me - otherwise I won't know it's yours and it may get lost forever in the Apple-verse. Okay hawt stuff, you're the best. Now go and tell yourself that in the mirror. Look into the mirror and say, I'm the GOAT and I'm a cool cat. Okay byeeeeeeeeee 🎙