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When you think of branding, do you straight away think of your logo and your fonts and colours?

If you answered YES, you wouldn't be alone.

This week I chat with brand strategist Cass Emmerson about the true essence of branding beyond just logos and visuals.

We'll explore how to create a powerful emotional connection with your audience, the journey Cass took to become a brand expert, and the importance of crafting a unique brand personality. We'll also delve into the fascinating world of neuromarketing and discuss how to maintain authenticity in the face of cancel culture. Join us as we uncover the secrets to building a memorable and authentic brand that truly resonates with your customers.

In this episode we cover:

• Cass Emerson’s background in marketing, management, and various retail and corporate roles leading to her brand strategist career
• Understanding the role of a brand strategist in building emotional connections with customers and why hiring a brand strategist can help articulate and package your business identity.
• The critical role of visual identity, including logos and colors, in customer recall and association
• Insight into neuromarketing and how it subconsciously influences customer behavior
• The importance of authenticity in branding to maintain trust and avoid customer disconnect
• Cass also discussed the challenges of cancel culture and the importance of brands staying true to their values and voice to maintain authenticity and avoid backlash

Resources and links mentioned in this episode:

• Ways to work with Belle: belleverdiglione.com.au
• Cass instagram: @emmersyn_brandstrategy
• Cass website: https://emmersyn.au/
• Check out Cass free resources available for download, Brand Audit and Instagram Checklist
• She runs Speed Dates every fortnight for quick free advice.

She's offering an Hour of Power deep dive session for $100 off at $497 (normal price $597) - These give so much clarity and direction, super powerful.

Support the Show.

🎙Hey rad AF human, thanks for being part of the Camera Queens community. If you frothed over this episode, give this gal an ego stroke and hit the FOLLOW button. And if you really wanna get me rockin out to the tunes of Nirvana circa 1994 - leave me an Apple Review. A monthly human will win a 1:1 coaching call with yours truly valued at 10 million dollars. Make sure you screenshot the review and share it to Instagram and TAG me - otherwise I won't know it's yours and it may get lost forever in the Apple-verse. Okay hawt stuff, you're the best. Now go and tell yourself that in the mirror. Look into the mirror and say, I'm the GOAT and I'm a cool cat. Okay byeeeeeeeeee 🎙

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Hey Queens! Welcome back to another inspiring episode of the Camera Queens | Find Your Focus podcast. In today's episode, I'm thrilled to chat with Kirryn Lee, an amazing energy mindset and emotional intelligence coach.

We'll dive into the energetics of business and self-expression, explore Kirryn's incredible transformation journey through motherhood, business challenges, and personal growth. We'll discuss how small daily changes, pushing comfort zones, and showing up authentically can inspire others. Plus, we'll touch on holistic practices, managing ADHD and anxiety, and the importance of boundaries and self-compassion.

Join us for an inspiring and insightful conversation that's sure to elevate your personal and professional life!

In this episode we cover:

• How energy and mindset impact personal and professional life.
• Importance of small daily changes and overcoming self-criticism to express one's true self.
• Kirryn’s experiences with motherhood, business, separation, and divorce.
• Emphasizing pushing comfort zones and inspiring others through authenticity.
• Grounding techniques, rest, and mindset rewiring to overcome challenges.
• Impact of menopause on family and proactive trauma processing.
• Embracing intuition led to becoming a branding photographer.
• Following intuition over traditional advice during the launch of Camera Queens.
• Aligning thoughts and energy for business growth.
• Shifting perspectives and learning from personal judgments.
• Establishing boundaries, learning to say no, and practicing self-compassion.

Resources and links mentioned in this episode:

• Ways to work with Belle: belleverdiglione.com.au
• Belle Verdiglione’s Instagram: @belleverdiglione
• Get my FREE Market Your Mini's Action Plan - https://www.belleverdiglione.com.au/minis-action-plan
• Kirryn Lee instagram: @kirryn_lee
• Kirryn Lee website: https://kirrynlee.com/

Support the Show.

🎙Hey rad AF human, thanks for being part of the Camera Queens community. If you frothed over this episode, give this gal an ego stroke and hit the FOLLOW button. And if you really wanna get me rockin out to the tunes of Nirvana circa 1994 - leave me an Apple Review. A monthly human will win a 1:1 coaching call with yours truly valued at 10 million dollars. Make sure you screenshot the review and share it to Instagram and TAG me - otherwise I won't know it's yours and it may get lost forever in the Apple-verse. Okay hawt stuff, you're the best. Now go and tell yourself that in the mirror. Look into the mirror and say, I'm the GOAT and I'm a cool cat. Okay byeeeeeeeeee 🎙

Send us a Text Message.

Did you ever consider hiring a VA or an OBM?

Today, we're diving deep into the world of networking and support systems that drive business growth as I sit down with Lauren Hogan, a seasoned entrepreneur who shares her invaluable experiences and strategies for navigating through crises, mastering effective communication, and seamlessly integrating into new territories. We'll explore the essential components of email marketing, building brand integrity, and the crucial role of support teams in streamlining decision-making processes.

Get ready to uncover the secrets behind fostering close collaborations and harnessing the power of communities for business success. Let's dive in!"

In this episode we cover:

• How to adapt in crisis as Lauren Hogan swiftly shifted her business model to meet urgent needs during chaotic times.
• What are the strategies in entering new territories for seamlessly integrating into another business and tailoring processes to fit unique client needs.
• Overcome the fear of being pushy by mastering the art of follow-up for securing sales and maintaining connections.
• Learn the importance of establishing close working relationships between business owners and support teams for seamless problem-solving and workflow management.
• Gain insights into selecting the right email platform, optimizing open rates, and leveraging content for engagement.

Resources and links mentioned in this episode:

• Ways to work with Belle: belleverdiglione.com.au
• Belle Verdiglione’s Instagram: @belleverdiglione

Support the Show.

🎙Hey rad AF human, thanks for being part of the Camera Queens community. If you frothed over this episode, give this gal an ego stroke and hit the FOLLOW button. And if you really wanna get me rockin out to the tunes of Nirvana circa 1994 - leave me an Apple Review. A monthly human will win a 1:1 coaching call with yours truly valued at 10 million dollars. Make sure you screenshot the review and share it to Instagram and TAG me - otherwise I won't know it's yours and it may get lost forever in the Apple-verse. Okay hawt stuff, you're the best. Now go and tell yourself that in the mirror. Look into the mirror and say, I'm the GOAT and I'm a cool cat. Okay byeeeeeeeeee 🎙

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I went VIRAL and this is what happened!

In today's episode I'm diving into the whirlwind experience of my viral Instagram reel that reached 2.7 million plays. I'll share the excitement, the engagement stats, and the surprising impact it had on my business.

Spoiler: it wasn't what you might expect!

We'll explore the unpredictable nature of social media, why authenticity trumps chasing virality, and how to stay true to what truly matters in our photography journeys. Let's get into it!

In this episode we cover:

• Belle shares her experience with a viral Instagram reel.
• The reel, featuring a white shirt reflecting light, reached 2.7 million plays.
• Engagement metrics: 85,000 likes, 133 comments, and over 1,300 saves.
• Despite significant visibility, the reel brought few new, relevant followers.
• Viral success did not lead to new business opportunities or collaborations.
• Belle discusses the unpredictability of social media success and the importance of authenticity.
• She experienced no negative feedback or trolling from the viral content.
• Emphasis on valuing integrity, joy, and fun over creating content solely for virality.

Resources and links mentioned in this episode:

• Ways to work with Belle: belleverdiglione.com.au
• Belle Verdiglione’s Instagram: @belleverdiglione
• Get my FREE Market Your Mini's Action Plan - https://www.belleverdiglione.com.au/minis-action-plan

Support the Show.

🎙Hey rad AF human, thanks for being part of the Camera Queens community. If you frothed over this episode, give this gal an ego stroke and hit the FOLLOW button. And if you really wanna get me rockin out to the tunes of Nirvana circa 1994 - leave me an Apple Review. A monthly human will win a 1:1 coaching call with yours truly valued at 10 million dollars. Make sure you screenshot the review and share it to Instagram and TAG me - otherwise I won't know it's yours and it may get lost forever in the Apple-verse. Okay hawt stuff, you're the best. Now go and tell yourself that in the mirror. Look into the mirror and say, I'm the GOAT and I'm a cool cat. Okay byeeeeeeeeee 🎙

Send us a Text Message.

Ever wanted to know what it's like to be a beauty and product photographer working in LA?

Well this week, I chat with Hayley Fisk, an incredibly talented product, beauty, and food photographer based in LA. In this episode, Hayley shares her inspiring journey from studying illustration to becoming a professional photographer, thanks to a pivotal nudge from her parents. We dive into her early days learning film development, the invaluable experiences she gained through an internship with Lauren Greenfield, and her transition to offering dynamic content like video and stop motion. We'll hear about her exciting plans for the future, including expanding her team and delving into AI in photography.

You won't want to miss this episode packed with insights and inspiration!

In this episode we cover:

• Hayley Fisk's transition from illustration to photography in college.
• Hayley's experience with anxiety and its impact on her career
• Learning foundational photography skills, including film development and darkroom techniques
• Emphasis on photographers understanding photo editing to maintain control over their work.
• Creation of "The Anxious Photog" coaching program to mentor other photographers
• Future goals to become an AI photography expert and support the photography community through mentorship

Resources and links mentioned in this episode:

• Ways to work with Belle: belleverdiglione.com.au
• Belle Verdiglione’s Instagram: @belleverdiglione
• Get my FREE Market Your Mini's Action Plan - https://www.belleverdiglione.com.au/minis-action-plan
• Hayley’s instagram: @hayleyfiskphoto
• Hayley’s website: hayleyfisk.com

Support the Show.

🎙Hey rad AF human, thanks for being part of the Camera Queens community. If you frothed over this episode, give this gal an ego stroke and hit the FOLLOW button. And if you really wanna get me rockin out to the tunes of Nirvana circa 1994 - leave me an Apple Review. A monthly human will win a 1:1 coaching call with yours truly valued at 10 million dollars. Make sure you screenshot the review and share it to Instagram and TAG me - otherwise I won't know it's yours and it may get lost forever in the Apple-verse. Okay hawt stuff, you're the best. Now go and tell yourself that in the mirror. Look into the mirror and say, I'm the GOAT and I'm a cool cat. Okay byeeeeeeeeee 🎙

Send us a Text Message.

Do you have an ICONIC BRAND?

Do you have FUN in your business?

Do you have a customer experience that embodies all of the senses?

If you answered NO to either of these questions, you need to listen to this episode with rockstar Amee Triscari.

We chat about strategic tips for photographers to leverage platforms like Pinterest, discuss the importance of aligning personal identity with brand values, and share insights on creating a comfortable client experience that reflects your authenticity. Plus, we'll touch on the revival of workshops and the impact of vulnerability in business success.

Get ready to discover how authenticity can create a memorable brand experience that resonates with your audience at every level. Let's jump in!

In this episode we cover:

• Amee Triscari’s insights on how embracing authenticity can lead to business success and learn how aligning your business with who you truly are can be a powerful strategy.
• Discover the importance of customer experience and how it can drive word-of-mouth marketing and foster repeat business
• Learn strategic ways to use Pinterest to boost visibility and brand recognition
• Dive into the world of sensory branding and find out how incorporating elements like scent and sound can deepen brand recognition and connection with your audience
• Uncover the power of vulnerability and self-discovery in unlocking personal authenticity in both business and life.
• The revival of workshops and how they can be used to share life-balancing strategies, especially for single moms

Resources and links mentioned in this episode:

• Ways to work with Belle: belleverdiglione.com.au
• Belle Verdiglione’s Instagram: @belleverdiglione
• Get my FREE Market Your Mini's Action Plan - https://www.belleverdiglione.com.au/minis-action-plan
• Amee Triscari’s instagram: @amee_triscari
• Pinterest for Photographers Workshop (Tuesday June 11 | 1130am - 2pm | Osborne Park) $97 https://ameetriscari.thrivecart.com/lets-get-this-pinterest-party-started/
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Support the Show.

🎙Hey rad AF human, thanks for being part of the Camera Queens community. If you frothed over this episode, give this gal an ego stroke and hit the FOLLOW button. And if you really wanna get me rockin out to the tunes of Nirvana circa 1994 - leave me an Apple Review. A monthly human will win a 1:1 coaching call with yours truly valued at 10 million dollars. Make sure you screenshot the review and share it to Instagram and TAG me - otherwise I won't know it's yours and it may get lost forever in the Apple-verse. Okay hawt stuff, you're the best. Now go and tell yourself that in the mirror. Look into the mirror and say, I'm the GOAT and I'm a cool cat. Okay byeeeeeeeeee 🎙

Send us a Text Message.

Hey there, Camera Queens! Today I'm going solo, YOLO, solo. And I'm going to talk about the art of emotional storytelling in photography.

I chat about how photographers excel at weaving compelling narratives through their images, capturing attention, and evoking deep connections with viewers. I'll discuss the power of authenticity in allowing clients and audiences to connect with the person behind the lens, and why sharing personal experiences and values enhances genuine audience engagement. Discover how imperfections and quirks play a vital role in building meaningful connections with clients and followers.

In this episode we cover:

• How photographers excel at emotional storytelling, weaving compelling narratives through their images.
• How storytelling taps into humans' innate desire to engage with narratives, enhancing the impact of photography.
• Uncover the strategy of sharing personal experiences and values to foster genuine audience engagement beyond photography.
• Explore how establishing emotional connections through photography builds trust, loyalty, and advocacy.
• Recognise photography as a medium for crafting narratives that evoke lasting emotions and connections beyond visual imagery.
• Delve into the impact of emotional storytelling in creating memorable photography that resonates deeply with viewers.

Resources and links mentioned in this episode:

• Ways to work with Belle: belleverdiglione.com.au
• Belle Verdiglione’s Instagram: @belleverdiglione
• Get my FREE Market Your Mini's Action Plan - https://www.belleverdiglione.com.au/minis-action-plan

Support the Show.

🎙Hey rad AF human, thanks for being part of the Camera Queens community. If you frothed over this episode, give this gal an ego stroke and hit the FOLLOW button. And if you really wanna get me rockin out to the tunes of Nirvana circa 1994 - leave me an Apple Review. A monthly human will win a 1:1 coaching call with yours truly valued at 10 million dollars. Make sure you screenshot the review and share it to Instagram and TAG me - otherwise I won't know it's yours and it may get lost forever in the Apple-verse. Okay hawt stuff, you're the best. Now go and tell yourself that in the mirror. Look into the mirror and say, I'm the GOAT and I'm a cool cat. Okay byeeeeeeeeee 🎙

Send us a Text Message.

Do you feel like all the other photographers out there are your competition?

I chat to Eden Strader, a wedding photographer turned business coach who discovered transformative growth during the pandemic.

We talk about Eden's evolution from wedding photography to a thriving coaching career, fuelled by authenticity and a strong online community. We'll uncover how Eden's expertise and genuine approach attract ideal clients and combat imposter syndrome in business. Hear about her mastery of artificial lighting and artistic influences, which have shaped her distinctive style. Eden shares personal branding strategies and insights on navigating conservative wedding environments while staying true to her values.

This episode is a deep dive into embracing vulnerability, self-belief, and imperfection to build a fulfilling and successful photography business. Tune in to be inspired by Eden's journey and learn valuable lessons for your own creative endeavours.

In this episode we cover:

• Eden's journey of embracing vulnerability and self-belief to build a fulfilling and successful photography business.
• Embrace imperfections and unique skills with Eden's advice on combating imposter syndrome.
• How mastering artificial lighting transformed Eden's photography, enabling her to handle challenging lighting scenarios creatively.
• How Eden navigates conservative wedding environments while maintaining alignment with her values.
• Gain insights into personal branding strategies like using your name to establish a direct connection with clients.
• Hear about photographers like Natasha Wilson and Cassandra Laddrew who inspire Eden's distinctive style.

Resources and links mentioned in this episode:

• Ways to work with Belle: belleverdiglione.com.au
• Belle Verdiglione’s Instagram: @belleverdiglione
• Get my FREE Market Your Mini's Action Plan - https://www.belleverdiglione.com.au/minis-action-plan
• Eden Strader instagram: @edenstrader
• Eden Strader website: https://edenstrader.com/

Eden Strader freebie on flash photography: Click Here

Support the Show.

🎙Hey rad AF human, thanks for being part of the Camera Queens community. If you frothed over this episode, give this gal an ego stroke and hit the FOLLOW button. And if you really wanna get me rockin out to the tunes of Nirvana circa 1994 - leave me an Apple Review. A monthly human will win a 1:1 coaching call with yours truly valued at 10 million dollars. Make sure you screenshot the review and share it to Instagram and TAG me - otherwise I won't know it's yours and it may get lost forever in the Apple-verse. Okay hawt stuff, you're the best. Now go and tell yourself that in the mirror. Look into the mirror and say, I'm the GOAT and I'm a cool cat. Okay byeeeeeeeeee 🎙