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Campaign podcast

De: Campaign
  • Resumen

  • Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts

    Hosted on Acast. See acast.com/privacy for more information.

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Episodios
  • Campaign Podcast: On the ground at Creative Circle; Channel 4’s Paralympics campaign and Neverland resigning Tetley
    Jul 16 2024

    Fresh from last week’s Creative Circle in Margate Campaign chief creativity reporter Charlotte Rawlings tells media editor Beau Jackson her highlights - including Conrad Haddaway and Sherwin Teo’s insight on Uber’s “Best friends” ad with Robert DeNiro and Asa Butterfield; and a rallying cry to agencies to improve access to the industry.


    She also shares her behind the scenes preview of 4Creative’s “Considering what?” campaign for Channel 4’s upcoming Paralympics coverage, and all the latest on Neverland resigning Tetley and winning Parkdean Resorts.


    The headlines from this episode:


    Veriça Djurdjevic to leave Channel 4

    Co-op consolidates creative and digital account

    Zenith wins Very Group’s £60m media account

    TBWA\London hires strategy director


    Opinion:

    My experience in Cannes underlined why men must speak up and take action against harassment


    Hosted on Acast. See acast.com/privacy for more information.

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    10 m
  • Interview: Euros ads and how EE tackles hate with Saatchi & Saatchi
    Jul 10 2024

    The Euros 2024 finals are taking place this week and EE, the lead commercial partner of the home nations teams, demonstrates how it aims to emphasise 'proud' in 'proud supporters'.


    EE's film ad "Hate. Not in my shirt" by Saatchi & Saatchi calls on the nation to challenge hate in football and make people proud to wear the shirt, while highlighting the behaviour not fit for it. It is set to the soundtrack of Joy Division’s Love Will Tear Us Apart.


    Ben Mooge, chief creative officer at Publicis Groupe UK, joins the podcast to take us through how to make ads during huge cultural moments, selecting iconic music and how EE goes beyond the sponsorship.


    Further reading:

    Adidas borrows the Beatles' Hey Jude to put Bellingham at centre of Euros ad

    Paddy Power plays on England's reputation in Danny Dyer-led Euros spot



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    28 m
  • Interview: How Barbie stays relevant after 65 years
    Jul 4 2024

    Barbie launched in 1959 and for the 65th anniversary of the brand, Mattel has unveiled Barbie: The Exhibition in London's Design Museum.


    Opening tomorrow (5 July), Campaign's tech editor Lucy Shelley gets an exclusive tour with Krista Berger, senior vice president of Barbie and head of dolls at Mattel. This episode is recorded as they walk round the exhibition through the years and lives of the Barbie brand.


    Discussing inclusivity, consumerism, sustainability and of course, the Barbie film, the pair talk through how the brand has coped with criticism, handled a change in strategy and the complexities of taking a Barbie doll into space.


    This episode was edited by Til Owen.


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    30 m

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