Episodios

  • Campaign Podcast: On the ground at Creative Circle; Channel 4’s Paralympics campaign and Neverland resigning Tetley
    Jul 16 2024

    Fresh from last week’s Creative Circle in Margate Campaign chief creativity reporter Charlotte Rawlings tells media editor Beau Jackson her highlights - including Conrad Haddaway and Sherwin Teo’s insight on Uber’s “Best friends” ad with Robert DeNiro and Asa Butterfield; and a rallying cry to agencies to improve access to the industry.


    She also shares her behind the scenes preview of 4Creative’s “Considering what?” campaign for Channel 4’s upcoming Paralympics coverage, and all the latest on Neverland resigning Tetley and winning Parkdean Resorts.


    The headlines from this episode:


    Veriça Djurdjevic to leave Channel 4

    Co-op consolidates creative and digital account

    Zenith wins Very Group’s £60m media account

    TBWA\London hires strategy director


    Opinion:

    My experience in Cannes underlined why men must speak up and take action against harassment


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    10 m
  • Interview: Euros ads and how EE tackles hate with Saatchi & Saatchi
    Jul 10 2024

    The Euros 2024 finals are taking place this week and EE, the lead commercial partner of the home nations teams, demonstrates how it aims to emphasise 'proud' in 'proud supporters'.


    EE's film ad "Hate. Not in my shirt" by Saatchi & Saatchi calls on the nation to challenge hate in football and make people proud to wear the shirt, while highlighting the behaviour not fit for it. It is set to the soundtrack of Joy Division’s Love Will Tear Us Apart.


    Ben Mooge, chief creative officer at Publicis Groupe UK, joins the podcast to take us through how to make ads during huge cultural moments, selecting iconic music and how EE goes beyond the sponsorship.


    Further reading:

    Adidas borrows the Beatles' Hey Jude to put Bellingham at centre of Euros ad

    Paddy Power plays on England's reputation in Danny Dyer-led Euros spot



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    28 m
  • Interview: How Barbie stays relevant after 65 years
    Jul 4 2024

    Barbie launched in 1959 and for the 65th anniversary of the brand, Mattel has unveiled Barbie: The Exhibition in London's Design Museum.


    Opening tomorrow (5 July), Campaign's tech editor Lucy Shelley gets an exclusive tour with Krista Berger, senior vice president of Barbie and head of dolls at Mattel. This episode is recorded as they walk round the exhibition through the years and lives of the Barbie brand.


    Discussing inclusivity, consumerism, sustainability and of course, the Barbie film, the pair talk through how the brand has coped with criticism, handled a change in strategy and the complexities of taking a Barbie doll into space.


    This episode was edited by Til Owen.


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    30 m
  • News: Election advertising, Ebay media shortlist and was WPP right to platform Elon Musk?
    Jul 2 2024

    Tech editor Lucy Shelley and media editor Beau Jackson talk through the biggest news of the week with the view from their news desks.


    As 4 July looms closer, broadcasters, advertisers and the country are gearing up for the UK general election. Beau discusses why Channel 4 has halted nighttime ads on its channels this week and what the media industry thinks of this. Plus we talk through the broadcaster's "lazy" Channel 4th rebrand encouraging people to vote and BBC's "It's your election" campaign by BBC Creative.


    In other Channel 4 news, Lynsey Atkin, executive creative director at 4Creative, has moved to McCann London taking the role of chief creative officer.


    Also in this episode, Lucy walks through Elon Musk onstage at Cannes Lions with WPP's chief executive Mark Read with views from the adland on whether it was right for the holdco to platform the controversial figure.


    Finally, Beau discusses the shortlist for the Ebay global media pitch, an account worth an estimated £305m ($385m), and gives her view on what the media pitching landscape looks like right now.


    Further reading:

    Mother hires ECD from Wieden & Kennedy London

    Dentsu Creative parts ways with Caroline Pay and Theo Izzard-Brown

    M&C Saatchi promotes Jo Bacon to UK group CEO amid further change at the top

    IPG turns down investor who made approach to buy MullenLowe

    Former Dentsu media CEO Hamish Nicklin takes new advisory role

    Campaign podcast: behind the scenes of the Cannes Lions Film and Outdoor juries


    Details of our subscriptions are available at campaignlive.co.uk/membership.


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    18 m
  • Interview: BTS of the Cannes Lions Film and Outdoor juries
    Jul 1 2024

    UK editor Maisie McCabe goes behind the scenes of the Outdoor and Film Lions juries with Franki Goodwin, chief creative officer at Saatchi & Saatchi London and Andre Sallowicz, creative partner at AMV BBDO.


    Recorded at Curzon Soho on 27 June, this episode of the Campaign podcast features an exclusive interview from Campaign’s first ever Cannes Download event.


    Work discussed includes:

    • Xbox’s “The everyday tactician", the UK’s most awarded work by McCann London.
    • Outdoor Grand Prix winners Pedigree’s “Adoptable” by Colenso BBDO and Nexus Studios and Magnum’s “Find your summer” by Lola MullenLowe, Madrid.
    • Film Grand Prix winners Orange’s “WoMen’s football” by Marcel and Sydney Opera House’s “Play it safe” by The Monkeys


    This episode was introduce by Beau Jackson, media editor at Campaign.


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    34 m
  • Cannes Daily Global Podcast ep. 6: Festival review, plus call for shorter film ads
    Jun 26 2024

    In this final episode, we hear from Gideon Spanier, UK editor-in-chief of Campaign, Maisie McCabe, UK editor of Campaign, Alison Weissbrot, editor-in-chief of Campaign US, Rahat Kapur, editor of Campaign Asia, and David Brown, joint editor of Campaign Canada, who review Cannes Lions 2024 and give their verdict on the festival.


    Cannes Lions 2024 – final UK winners table


    We discuss the final winners, including the Film Lions where two Grand Prix awards went to Orange and Marcel for “WoMen’s football” and the Sydney Opera House and The Monkeys for “Play It Safe”.


    We also hear from Tor Myhren, the president of the FIlm Lions jury, who called for the industry to focus on making better shorter ads, plus the Campaign editors analyse the winning work from each of their regions.


    Campaign hosted the daily global podcast for the second year in a row – with a different mix of Campaign editors and journalists who were on the ground in Cannes talking each day.


    Listen to the whole of the six-part series to find out who won all of the top Lions awards and other big news from the talks and sessions at the Palais.


    Make sure you follow the Campaign podcast wherever you listen to your podcasts.


    More:

    Cannes Lions names agency, network and most creative company of the year

    Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go fuck themselves

    Cannes daily global podcast episode 5: Campaign beach party, plus latest wins

    UK takes Grand Prix for Audio and Radio at Cannes Lions

    Magnum work by Lola MullenLowe wins Outdoor Grand Prix at Cannes

    'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?

    Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'


    Find all of Campaign's Cannes Lions coverage in one place here


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    30 m
  • Cannes Daily Global Podcast ep. 5: Campaign beach party, plus latest wins
    Jun 20 2024

    Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode five, we discuss the big award wins from the fourth night.


    Lucy Shelley, tech editor of Campaign UK, Kate Magee, global intelligence editor of Campaign, and Steve Barrett, editorial director of PR Week US and Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the fourth night of awards.


    Cannes Lions 2024 – final UK shortlists table


    A double win for Canada: Heinz Ketchup and Rethink Toronto win the Creative Effectiveness Grand Prix for It has To Be Heinz and DIabetes Diagnostics Solution and Klick Health Toronto win the Innovation Grand Prix for Voice 2 Diabetes.


    PR agencies are doing well this year at Cannes, as Pop Tarts and Weber Shandwick win the Brand Experience Activation Grand Prix for the First Edible Mascot.


    Plus there was a lot of dancing at the Campaign party at Carlton Beach and we have interviews with some of the guests.


    More:


    Cannes daily global podcast episode 4: Elon Musk puts free speech before advertisers

    Cannes daily global podcast episode 3: Craft and entertainment winners

    Cannes daily global podcast episode 2: Big wins in audio, health and outdoor

    Cannes daily global podcast episode 1: Awards preview and new humour category

    'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?

    Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'

    Find all of Campaign's Cannes Lions coverage in one place here


    Hosted on Acast. See acast.com/privacy for more information.

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    22 m
  • Cannes Daily Global Podcast ep. 4: Elon Musk puts free speech before advertisers
    Jun 19 2024

    Beau Jackson, media editor of Campaign UK, Lucy Shelley, tech editor of Campaign UK, David Brown, joint editor of Campaign Canada, and Alison Weissbrot, editor-in-chief of Campaign US, join Gideon Spanier, UK editor-in-chief of Campaign, to discuss the third night of awards.


    The big talking-point of day three was Elon Musk, owner of X and boss of Tesla, who came to talk to advertisers but he was defiant about the concerns of some brands, insisting he will "choose free speech rather than agreeing to be censored for money".


    At the awards, retailer Mercado Libre and GUT Sao Paolo won the Media Lions Grand Prix for Handshake Hunt and skin care brand Serave and Ogilvy PR New York won the Social and Influencer Lion for Michael Cera-Ve.


    Plus two UK-based brands have won their second Grand Prix of the week – in each case for the same piece of work. Specsavers and Golin won the PR Lions for The Mishearing Test and Microsoft’s Xbox Game Pass and McCann London won the Direct Lion for The Everyday Tactician.


    More:


    Cannes daily global podcast episode 3: Craft and entertainment winners

    Cannes daily global podcast episode 2: Big wins in audio, health and outdoor

    Cannes daily global podcast episode 1: Awards preview and new humour category

    'Wear comfy shoes!' What’s your one piece of advice for Cannes freshers?

    Publicis unveils 'BSBot' to help people at Cannes decide 'what's AI or BS'

    Find all of Campaign's Cannes Lions coverage in one place here



    Hosted on Acast. See acast.com/privacy for more information.

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    23 m